Adoption Of Plakatstil By Lucian Bernhard

Introduction

Graphics are art works that emanate from visual statement, which are reproduced on surfaces either as pottery, canvas, landscape, stone, paper and computer screen. I other graphics include creations such as logos, symbols, charts, signs and drawings. Graphic design has been in existence for a long time as a professional art and has been widely used in areas such as advertisements, websites and other publications such as magazines (Clifford 13). Like other art works, graphic design has undergone numerous progress and drastic transformations, conceptually and technically. These transformations align with those taking place in the society, because of the level of advancement that human society is making as well as its interpretation

Bernhard adopted a novel technic of drawing two large matches on which he included the brand name at the top of the drawing in bold letters. Bernhard won the competition and since then took Plakatstil at a new level as businesspersons were interested in adopting it in their advertisements and promotion strategies (The Inquisition para2). The reason behind this appreciation and adoption of Plakatstil emanated from the simplicity of the design that Bernhard adopted, which also contributed in the departure from the Art Nouveua style, which was fussy and decorative and had already started to lose vitality based on the transformations that were taking place in the society, as well as adoption of technology and new ways of doing things. The idea is that unlike the decorative and fussy art that was in existence when Plakatstil began, it used flat colors and shapes in order to create a visual language that was easy to understand, meaning that in case firms were using it to make posters for advertisement, they were guaranteed that they would receive positive response as the target market would easily understand the message on the poster and would thereby respond by purchasing the product being advertised (Design is History para3). The success that Bernhard had allowed him to spread this new style across Germany, as it became the foundation for the revolutionized commercial advertising prior to the Berlin