Goldieblox On Gender Stereotypes

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Recommended: Gender stereotyping in toys

When I was a little girl, the majority of the toys I played with were dolls and Barbies, but imagine if girls were exposed to a larger assortment of toys at a young age. How would our view on gender stereotypes be different? GoldieBlox published a video in November of 2014 that advertises their children’s toy while fighting stereotypes. GoldieBlox’s purpose is to persuade people to purchase their toy. In addition, this company is motivated to inform girls that they don’t have to act on cliché gender stereotypes.
In advertisements, corporations manipulate consumers’ emotions by using skillful techniques that may persuade the viewer to make a purchase. One technique that GoldieBlox uses to influence viewers’ emotions is the upbeat music played

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