Globalization And The Cup Of Coffee Case Study

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Globalization and the Cup of Coffee In the economic globalization today, people round the world consume the chocolate beans from Ethiopia. Nevertheless, the labors who at the merchantman of the industry chain, their wages only 10% of the final product cost. Global coffee culture, headed by Europe and the United States, for the emerging markets in Asia, in modernizing countries in recent years also coffee wind, alone most of the coffee growing region, but concentrated in poor African countries such as Ethiopia and Kenya, the Americas, Guatemala, Peru, el Salvador, Colombia, Mexico bay north of Papua New Guinea and Indonesia's Sumatra southeast Asia and other developing countries and regions of the remote village.
Coffee market all over the
Coffee growing and the economy, yet, was extreme contrast, is a grandiose development.
In parliamentary law to grow coffee with "economic value", meet the strong need for coffee culture countries, indigenous people from oppression and expulsion, forcibly or bully land has been already an open mystery. To export more coffee, the villagers had to give up the constitutional way of subsistence agriculture, large-scale cultivation of deep brown, resulting in excessive dependence on foreign markets.
Coffee market economic heyday, farmers cultivate high quality coffee beans, still last in poverty line for a long time, income of only a few dollars a month, just to eke out a living; More than hundred million coffee farmers, more than half were smallholder farming, human labor, coffee beans, depends on farmers planting technology, variety and the environment, but the price of coffee in the native market ups and piles, but control in the hands of a few international coffee
Referable to the low coffee trade barriers, and the world bank and other international organizations are likewise promoted to produce coffee in the developing world, many poor countries join grow coffee, make coffee supply is greatly increased. Granting to the international coffee organization, in 2001, the world communist out 100 million bags (60 kg per bag) coffee, annual growth of 2%.
Continued rapid growth of coffee production, paired off with environmental change and the European and American market demand decreases, lead to demand more than supply, coffee bean prices continue to fall, price fluctuations, the depressed marketplace. In advanced countries is the world's largest coffee country -- the United States, Germany, Japan and France, in 2000 then demand lags behind, hence contributing to multinational coffee merchants began to grow new markets, such as Eastern Europe and China and other nations.
Kenya coffee was from 2010 to 2010 production, but because of its highly stable quality for certain, but still can keep 61% of the value-added and the European Union and the United States market demand for Kenya coffee, has continued at just about

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