Gizmo Case Study

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Recommended: Essentials of business communication chapter 1 review questions

Chapter 4:
1. Case Study: 1, 2 and 3:
1. Two possible target markets for the Gizmo could be students and business professionals. I think the marketing strategies for each would be relational marketing because with phones you typically have two-year contracts service support. However, with students it could be more of a transactional marketing, as they may not want to keep the Gizmo as long as business professionals. If there big quantity sold the prices for the Gizmo could be marked down, however, if there were less sold than expected, the prices could be higher. The Gizmo would be convenient to these particular target markets as they would provide access to their school or business needs.
2. Going after multiple markets segments could enhance customer size, market area, and the product line. This market segmentation makes it much simpler to meet customer expectations economically. I think orange should go after multiple market segments as it would create better customer groups established on productivity, this is a big role in the SCM.
3. Some advantages of going with an exclusive distributor would be that the supplier orders retail strategies, or that the supplier has control of the distributor. Another advantage would be that a product (smart phone) couldn’t be found anywhere, only from retailers that the distributor ships to. A disadvantage of dealing with an exclusive distributor would be that they would not be able to keep up with production if the demand for the product if it was more than they thought. The target market of selling a smart phone would be to the younger or more technology savvy group. Selecting an exclusive distributor could be a bad decision because just by getting someone local or close does not mean ...

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...and delivery offerings for fountain drinks, larger packages and single serving offerings. With each of these Customer needs and competitive offerings can be satisfactorily varied to permit clear product market attention.

5. Customer relationship management is overseeing interactions with companies and customers to improve effectiveness. The idea of CRM is to keep the customers coming back. Amazon.com is one example where I have encountered CRM. I do a lot of online shopping; especially around the holidays and Amazon is one of my favorite sites. In the advertisements “things that I may like” constantly appear next to my selected items because they know what I search for and buy. I also get other advertisements of items found on Amazon and sold on amazon that I may like via email and popups. Some times things that appear are actually what I need or am searching for.

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