Gender Stereotypes In The 1950s

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Many people are reluctant to admit that discrimination exists today. Stereotypes occur when people are classified by others by having something in common due to the fact that they are members of a common group or community. Gender stereotypes are still present in society today, even though many people refuse to accept that this type of stereotypes still exist. The stereotypes of women throughout history has left a lasting impression on many things, including society and literature. Society has always oppressed women. Since the beginning of time, women have been put down and not looked at as equals to men, even though they may do the same amount of work. Gender stereotyping can involve either negative or positive prejudice. Stereotypes within …show more content…

Women were supposed to be housewives who were to stay home and take care of the children and home. Over the years, this idea did not settle well with women and caused them to revolt and become liberated. The ideological and institutional constraints of 1950s American society left a significant impact on the construction of women and their identifies during this time period (Holt). During these years, the idea of Rosie the Riveter arose, which caused women to become more liberated. Women during this time period achieved independence, which caused the ideas of the 1950s woman to become even more harmful to the construction of women and their identity within society. The 1960s was a time of growth for women. It was a period of liberating experiences. For a part of this decade, women were in the work force, doing things that they felt were beneficial to themselves and society. “In an era marked by quiescence of organized feminism and the celebration of domesticity by public figures and popular culture, increasing numbers of women are seeking employment outside the home” (Meyerlwitz,1994). Women were able to make a lasting contribution to society and their homes, which helped to diminish some of the stereotypes that existed. Women during this time were educated at a high rate than years past, many of them were in fields that they had never imagined working in before or classified as …show more content…

The research that these two women did focused on working and non-working roles of both men and women. Their research also focused on the type of products that both men and women used and the advertisements that they were used in. Through the research, they found that 90% of women were shown in “nonworking roles in the home," which refers to unpaid labor revolving around housework and child care (Courtney & Lockeretz, 1). Women were found to be over 11% nice likely do be associated with housework than men. Through this research, it was discovered that women are more likely to be consumers of oviducts of cleaning aids, food and clothing. While on the other hand, men were more likely to products such as cars, homes and

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