Gender And Gender In I Luh Ya Pape

In general, Media can be defined as a broad range of mass communication which includes internet, television, radio, and other mediums that have plausible influences to the audience. Nowadays, as the urbanization takes place; the consumption of mass media has become apparent as current trends. Certainly, media plays a profound role in shaping our perspective, attitude, and idea as we are exposed to the media very significantly in variety of forms. According to the “Miss Representation”, American teenager in average are exposed to media approximately about 10 hours and 45 minutes per day. Thus, it is often the role of the media to shape our perception and emphasized the expectations of societal norms in the context of representation. Based on Oxford dictionaries representation is “the description or portrayal of someone or something in a particular way or as being of a certain nature”. Briefly, the paper will discusses “I Luh Ya Papi” a music video by Jennifer Lopez to further exemplify the gender norms or gender binaries in society, the effects of music video on gendered violence, portrayal of heterosexism in media, cultural and racial stereotypes depiction, and the consequences of the male patriarchal system.

Basically “I Luh Ya Papi” is described as a feminist parody as the music video portrays the reverse role objectification of women by objectifying men. Quoted from the music video “Why do men always objectify the women in every single video? Why can’t women objectify the men?” This kind of epidemic is really thriving in our media currently where women tend to be misrepresented and subsequently demean their value in many ways. After this music video was released, it triggered a lot of reactions form many parties about the not...

... middle of paper ...

...n via mass media has significant impacts toward society as it shape the perceptions of society and how we evaluate things. These scenario will certainly contributes to the standard behaviour of particular gender, violence against women, mass acceptance of heterosexual in society, and stereotypes which is due to the fact of male patriarchy system. Thus, it is important for people to develop understanding on this issue as it has negative aftermath towards women particularly and society in general. Misrepresentation is no longer isolated and individual at it is now become a concern and described as an epidemic. It is essential for people to stand together and voice out our voices as one so that we can eliminate this epidemic from our society. Quoted from Crenshaw “political demands of million speak more powerfully than do the pleas of a few isolated voices” (334).