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Gender representation in the media
How gender norms are shown in the media
Effect of mass media and society
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Recommended: Gender representation in the media
In general, Media can be defined as a broad range of mass communication which includes internet, television, radio, and other mediums that have plausible influences to the audience. Nowadays, as the urbanization takes place; the consumption of mass media has become apparent as current trends. Certainly, media plays a profound role in shaping our perspective, attitude, and idea as we are exposed to the media very significantly in variety of forms. According to the “Miss Representation”, American teenager in average are exposed to media approximately about 10 hours and 45 minutes per day. Thus, it is often the role of the media to shape our perception and emphasized the expectations of societal norms in the context of representation. Based on Oxford dictionaries representation is “the description or portrayal of someone or something in a particular way or as being of a certain nature”. Briefly, the paper will discusses “I Luh Ya Papi” a music video by Jennifer Lopez to further exemplify the gender norms or gender binaries in society, the effects of music video on gendered violence, portrayal of heterosexism in media, cultural and racial stereotypes depiction, and the consequences of the male patriarchal system.
Basically “I Luh Ya Papi” is described as a feminist parody as the music video portrays the reverse role objectification of women by objectifying men. Quoted from the music video “Why do men always objectify the women in every single video? Why can’t women objectify the men?” This kind of epidemic is really thriving in our media currently where women tend to be misrepresented and subsequently demean their value in many ways. After this music video was released, it triggered a lot of reactions form many parties about the not...
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...n via mass media has significant impacts toward society as it shape the perceptions of society and how we evaluate things. These scenario will certainly contributes to the standard behaviour of particular gender, violence against women, mass acceptance of heterosexual in society, and stereotypes which is due to the fact of male patriarchy system. Thus, it is important for people to develop understanding on this issue as it has negative aftermath towards women particularly and society in general. Misrepresentation is no longer isolated and individual at it is now become a concern and described as an epidemic. It is essential for people to stand together and voice out our voices as one so that we can eliminate this epidemic from our society. Quoted from Crenshaw “political demands of million speak more powerfully than do the pleas of a few isolated voices” (334).
Far too often, we are influenced mentally and socially by Media. The new millennium has accepted all sources of media has almost more prudent source of information. As defined by The Merriam Webster Dictionary , Media is “a medium of cultivation, conveyance, or expression (Smiler).” For the purposes of this essay, I will condense the broad spectrum of media and focus specifically on these forms : print media, television , movies, and the internet. Within the Written composition, A trifling media written by Shakira Smiler, she carefully examines piece by piece why she believes not only men are trifling but as well how media has influenced why it's acceptable. Within her exposition, she speaks to infidelity , immaturity, and specifically, seeing
First, the film is associated with the concept of gender, which emphasizes the physical, behavioral, and personality traits that are considered to be appropriate for men or women. Males are expected to be strong, aggressive, and competitive while females should be beautiful, emotional, and especially sexually attractive. Many girls and women feel deeply depressed when comparing their bodies to the unrealistic models’ bodies on advertising which is edited by Photoshop in many hours or even in many days. Those female characteristics presented in daily TV shows, movies, advertising, video games have become normal and widely acceptable. Also, the film associates with the concept of patriarchy which believe in male dominance. According to the misrepresentation of female role on mass media, women often see themselves in the roles of mothers, workers, models, or gold diggers. Women are valuated via their beauty and sexuality rather than their capability. Conversely, the appearance of males in heroes, executives, or political leaders in mass media makes men more powerful than women. The media generates the gender stereotypes and makes people believe in their gender roles. Finally, the sociological relevance of Miss Representation is that the media plays an important role in shaping male and female’s belief in their role and value. As the result, it is understandable for gender behaviors and gender inequality in the
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
In society today, media such as movies and music share huge roles in the dynamics of culture especially concerning communication. In Dream Worlds 3: Desire, Sex, and Power in Music Video we see how famous singers and producers in the making of their music videos have the power of illustrating our language and beliefs. From the music we listen to and things we watch, we are constantly gaining new knowledge by the message that is being presented to us. The main focus of this specific documentary was how women in the music or media industry all together are treated. From this documentary and lectures in class we see that media objectifies, stereotypes, and degrades women and their bodies as advertisements and money makers. Themes in the film discussed
In the society we live in, we are all looking for acceptance, whether we like to admit it or not. We turn to the media to see what other people are doing. The media plays a large role on the way we, a society as a whole, are influenced and think about responsibilities and roles of genders. As young children, we are still not sure of who we are and how we should act about certain topics. In order to ‘find ourselves,’ as young children, we look at things that are available to us. The television is found in every home and thus makes it one of the easiest ways for children to be influenced. This is not to say that the adult female population is not influenced as well. Adult females are seeking more information on how they should be as a person in order to be accepted in society as an acceptable woman.
Since the explosion of music videos in 1981, a large portion of their popularity has been due to the objectification of women and their sexuality. “Early content analyses showed that anywhere from 40% to 75% of music videos contained sexual imagery”(Arnett, 2002). Hip-hop music videos especially have a reputation of degrading women. In these videos “women are often depicted in positions of submission to men” (Sommers-Flanagan, 1993).On the flip-side Country music videos are “known for [their] socially conservative themes”(Frisby & Aubrey, 2012).
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
The effects of objectifying women in music videos are entirely negative. Women grow up with the idea that they should always seek to attain a men’s attention. Hip-hop music videos do not represent females as the human beings that they really are. This creates an inequality o...
In today’s modern society, the media plays a large role in our everyday lives. We are each affected by the media each and every day as it is everywhere we go. The media surrounds us an influences our behaviour and our perception of the world. The media influences how people think and feel, especially about what is considered “normal”. People depend heavily on the media to inform them on what is important in the world and what is normal in the sense of how people dress, look, and behave. The media wants to target the “in” audience. The media wants to give the people what they want, and what people want is the normative because that is how society works, as also argued by Carrera et al. when they say “The implication of sex-gender in heteronormativity has been at the forefront of much trans activism.” (2013) The media display...
In conclusion, media produces certain stereotypes both in behaviour and in style; it isolates audience from the true reality, the problem needs attention.
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
In today's world, what we see in the media dictates our world. Media, by definition, is a form of mass communication, such as television, newspapers, magazines and the internet. Since the beginning of this media phenomenon, men and women have been treated very differently, whether it be through advertisements or news stories. As women have gained more rights and social freedoms, the media has not changed their views on women. They are often viewed as objects, whether for a man's pleasure, or for as a group to sell only cleaning products to.The portrayal of women in the media has a highly negative impact on the easily shaped young women of today. Women of power are often criticized, others hypersexualized. The media also directs advertisements for household things at women.
According to a report by ZenithOptimedia, people spend more than an average of 490 minutes of their day consuming some form of media or text (Karaian). In a society that’s driven primarily by the media, we as consumers have been constantly exposed, yet desensitized, to the various perspectives and theoretical frameworks that media has historically illustrated and produced. The most common concepts that are explored involve ideas of race, heteronormativity, whiteness and white privilege, female objectification, class identity, and gender. Each perception is complex and is seen differently in media depending on who you are and the way that you see the world through the lenses created by your own beliefs and culture.
Despite some opposing ideas, the stereotypes in the media have negative impacts for both men and women and also children. I personally think that the media should not place a huge barrier in between the genders because it only creates extreme confinements and hinders people from their full potential. Overall, it is evident that the media has had an important role in representing gender and stereotypes in our
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.