GM: Effective Communication

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In this week’s reading it was discussed that the fundamental elements of a thesis are that they are generally stated in a single sentence, express an opinion (not a topic), focuses the topic, indicates the kind of support to follow, often organizes supporting material, and are precisely worded. The location of the thesis can be located within the opening, in the middle or at the end of an essay. While the location is not important, what is important is that the thesis does not appear to be biased, is clearly stated, supportable with facts and is easily identifiable to the reader. I will now attempt to demonstrate my understanding and application of these principles with the following essay. We all understand the importance of effective communication. …show more content…

car sales since the 1941. Much of their success has been due to how they advertise and communicate with their customers. In 1941 GM was making almost 50% of all the cars in the United States. In the mid-1980s GM began to diversify. As a result of the financial crash of 2007, GM had to file for bankruptcy. In December 2008 President George W. Bush announced an emergency financial rescue plan to aid the “Big Three” automakers, in order to prevent the collapse of the country’s struggling auto industry. GM filed for Chapter 11 bankruptcy protection in June 2009. It emerged from bankruptcy reorganization the following month. In 2010 the company officially discontinued both the Pontiac and Saturn brands and sold Saab. The downsizing left GM with four vehicle divisions: Buick, Cadillac, Chevrolet, and GMC. In November 2010 GM returned to the stock market with one of the largest IPOs in U.S. history. The following year GM regained its title as the largest automaker in the world (General-Motors-Corporation, …show more content…

Attorney Anton Valukas to lead an internal review. June 5, 2014 GM released the findings of their internal investigation which has become known as the Valukas report, explaining why it took more than a decade to recall vehicles with the ignition switch defect (-gm-ignition-switch-recall-timeline-htmlstory.html , n.d.). What the Valukas report revealed was that the contributing factor to the cause of the issue was attributed to a communication problem, or a lack there of. Page 256 section B. Cultural Emphasis on Safety states: “Breakdowns in communication between and within groups were a critical part of the failures described in this report” (read-gms-internal-report-from-investigator-anton-valukas-here, n.d.). CEO, Mary Barra recognized that the lack of internal communication, in all directions, bottom-up, top-down and laterally, was the root cause of the ignition switch issue. She has taken actions to open up the lines of communication between employees and management, by implementing communication initiatives to promote a new corporate culture and to prevent this from ever recurring in the future (General-Motors-Case-Study-2015.pdf,

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