Known for the famous slogan “More than good… they’re Gr-r-reat!” Frosted Flakes has been making its way to breakfast tables all over America since 1951. Tony the Tiger, its mascot, is a successful marketing scheme because it has been capturing the attention of young audiences worldwide for more than half a century. He is seen on all the Frosted Flakes boxes as well as many American television commercials, banner ads, and other advertisements. Frosted Flakes is the number one marketer of children’s cereals and the only brand to associate its cereal with sports and athleticism in the advertisement market. Additionally, Frosted Flakes occupies the third highest shelf space of cereals in stores (Kellogg, 2015).
Frosted Flakes Nutrition and Health Impact’s
Frosted Flakes are a good source of vitamin A, C, and B vitamins, and Iron. It also is very low in
…show more content…
saturated fat and cholesterol. However a large part of the calories come from the sugar, 12 grams per ¾ cup (Kellogg, 2011). Because of the sugar content and the loss of key nutrients due high temperature cooking, Frosted Flakes is among the unhealthiest breakfast cereals on the market (Mercola, 2011). The nutritional content of Frosted Flakes is not as promising as Bran Flakes; sugar, malt, and corn syrup are listed as the first few ingredients. Because of the highly refined sugar content in Frosted Flakes, consumers of this product may get hungry faster than if they were to consumer the cereal’s whole grain counterpart, All Bran. Thus, resulting in excess consumption. Also, it contributes to health complications such as increased blood sugar levels, metabolic dysfunction, and type II diabetes (McKeown et al, 2010) Safety and Regulation Risks factors associated with the safety of grains include: field and storage fungi, on farm grain storage contamination, contamination during transportation and in processing facilities, mycotoxins, and hazards associated with processing, rodents, pests, and insects, and chemical residues.
The FDA regulates and monitors food safety in the US. Because food safety is a priority in this country, by law, factories are obligated to follow the needed steps to prevent any safety issues from occurring (FDA, 2015).
To ensure safety, cereal grain safety procedures are maintained through every step, until the product is in the hands of the consumer: harvesting, storage, transportation, processing, and storage of processed food. The steps in manufacturing are carefully monitored for quality. Sanitary is essential, especially because it is a food intended for consumption. The stainless steel machines that are used are sterilized and thoroughly cleaned with hot steam. Upon its arrival to the factory, grain is inspected for any foreign matter; and again, when it is cooked and when it is shaped (MRI,
1995). The temperature and moisture content is monitored carefully to ensure proper cooking and shaping. To ensure accurate nutritional information the vitamin and mineral content is carefully measured. For box content consistency, the filled packages are carefully weighed. The quality of stored cereal is frequently tested so that the boxes will be labeled with accurate shelf life. Lastly, to monitor the freshness over a reasonable time period, cereals are exposed to higher than normal temperatures to speed up spoiling process (Hossain et al, 2014). Conclusion Thus, grains are the most popular and major source of food in the world and Kellogg’s is one of the world’s largest breakfast cereal companies to produce this product. The company has been thriving for over a century and continues to produce successful cereal products using a complex, multi-step method to create their produce their goods. Once the quality is confirmed, the cereal is sold to the consumer. They are a good source of vitamins and minerals needed for growth; however, since the sugar amount may be high, they should be consumed in moderation.
The package nutritional information explains the three grams of soluble fiber daily from whole grain oat foods like this cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease (Cheerios). I would also include the certification of the American Heart Association on the cereal as heart-healthy for meeting the requirements for the cholesterol and saturated fat. The only drawback is the high content of sugar: the serving of Honey Nut Cheerios is only 7.92 grams per quarter cup and the American Heart Association recommends that women consume no more than 25 grams of added sugar per day and 38 grams for men (Beville).
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
The Food and Drug Administration (FDA or USFDA) is a federal agency of the United States Department of Health and Human Services, one of the United States federal executive departments. The FDA is responsible for protecting and promoting public health through the regulation and supervision of food safety, tobacco products, dietary supplements, prescription and over-the-counter pharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiation emitting devices (ERED), cosmetics, animal foods & feed and veterinary products.
The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables
FDAs public health protection duties. By ensuring that products and producers meet certain standards, FDA protects consumers and enables them to know what they are
To give background on the FDA and USDA for better understanding the USDA is responsible for meat and poultry, while the FDA is responsible for dairy, seafood, and vegetables. The USDA was founded in 1862 to encourage food creation in the United States (Sherrow 15). Dr. Peter Collier was the first person to suggest rules and laws for the safety of our food (Sherrow 15). Congress passed the Meat Inspection Act in 1890. The Act made the USDA inspectors inspect all pig products (Sherrow 15). In 1906 the Comprehensive Meat Inspection Act was passed. The act assigned inspectors from the UDSA to the United States’ 163 slaughter houses. In the slaughter houses the meat needed to be inspected before and after slaughter (Sherrow 15-16). The FDA is also responsible for protecting food from terrorists and anyone who wants to try to harm the public (Wilson). The FDA oversees 167,000 farms in the United States and 421,000 worldwide farms. The FDA only has 1,100 inspectors to inspect those farms (Wilson). The number of inspections done by the FDA went from 4,573 in 2005 to 3,400 in 2006 (Sherrow 34). According to the Center of Science in the Public Interest the FDA has no authority for prev...
On January 4, 2011 President Obama signed into law The Food Safety Modernization Act (FSMA). This law has shed new light on the safety and security of our food supply. The last update to the food safety laws in the United States was in 1938. The food safety modernization act pays special attention at trying to modernize the food safety policies in the United States in hopes to prevent problems and concerns before they happen. As we all know, most of our food comes from overseas or sometimes from your neighboring state. The food products travel by car, truck, airplane, boat, or even train. We are all very happy to be receiving our bananas from Costa Rica and all of our other fresh fruits and vegetables that are imported into the United States, but we never stop to think about what pathogens are contaminating our produce and other foods on the way over and if they are safe for us to eat. In an article by Neal Fortin, he states that the law also gives the FDA new standards to hold imported foods to the domestic food standards and it also encourages the FDA to establish and develo...
Whole-grain wheat studies have increased over the years following the influx of cases of gluten intolerance and metabolic syndrome. Studies show that by eating whole-grain products can attribute to lowering the risk of cardiovascular disease. In comparison to eating white bread, wheat bread reduces total serum cholesterol level, LDL cholesterol, non-HDL cholesterol, triglyceride, body fat, and abdominal obesity (Mohammad, 2013). It also improved overall levels of vitamin B, calcium, and magnesium that the body needs to
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Ethos, pathos, and logos are ways that an artist or an advertisement use in order to effectively persuade or convince readers to buy their product. Ethos is used to convince audiences that an ad is credibly and that people can believe what they reading. Pathos is when an artist or advertisement try to appeal to the consumer’s emotional state. Finally, logos is trying to convince buyers to purchase their product by using logic or reasoning. By analyzing the use of ethical, emotion, and logical appeal, we can compare and contrast a Pepsi ad and a Coca Cola advertisement.
Since I was a little girl, my mother always made it clear that a husband was unobtainable if a woman could not properly tend to his needs. I learned how to cook, how to clean, how to do laundry, and I even learned how to take care of my younger siblings all because, according to my mother, these responsibilities were a woman’s duty; it was her job. For centuries, this has been the mindset of every woman, which has been passed down from generation to generation. A stereotype that has influenced a culture and defined a human being. In this 1930’s Kellogg’s PEP Cereal advertisement we witness yet another stereotype defining women into this sexist housewife persona. Through the use of clothing and appearance, text and audience the ad conveys a
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
Therefore, the attention has been drawn from quantity of food to quality and safety. A gap between food demand and safe food supply becomes an urgent issue to be solved, which also affects global food market and food security.
First off, The government of the United States of America is ultimately responsible for keeping our foods safe. Many of the Presidents of the major food companies also obtain government jobs. When a problem occurs with food and a food has to be recalled a change has to be made. Someone comes up with a law to make sure that the problem does not occur again. The government evaluates the law and either passes or denies it. The type of foods that we buy from the grocery store were pre evaluated by the government. I think the reason why most foods are unsafe and are still being obtained by local residents is because the major food companies work and make deals with government so