Ford Mustang Essay

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Power and Excitement The Ford Mustang ad from 2016 includes a picture of their newly build V8 5.0-liter mustang with a lot of power, excitement and roar. Advertisers have made their slogan and theme boom with the make and model of this mustang. In small print at the bottom of the page Ford say “it’s the bloodlines of a mustang”. Ford also says “the mustang represents the heart, soul, passion of the Ford brand”. This car uses logos, ethos and pathos to convince people to buy their car. The presenter of this ad is Ford General Motor Company. In the picture shown Ford has the car on a track. This shows us that this is a sport car with speed and aggression. When looking at the picture the bright red color of the car stands out. In contrast to the car, the background is a dessert with race strips or a ongoing track. A mountain is in the far background. The ad is described as you having a chilling feel in your body before getting into this car then when you get in your mood changes. In the foreground is the bright red new 2016 ford mustang. The images and text works well with the picture because the car stands out very well and have this very aggressive look with a calm colorful background. The targeted audience in photo is everyone who has a passion for …show more content…

For example, if you do not like speed ford has the same car with less power or a eco-boost if you want the car just to cruise. Also, the aggressive car look grabs some reader’s attention and the bright color available with the car. The messages Ford sends to just make you think maybe this is the car for me. Ford shows ethos and pathos by providing vivid language on describing the car making someone feel the soul and passion of the car and the Ford brand. An average person does not know much about the about the car but usually likes to drive cause of the look and name of the

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