Ford Motor Company Case Study

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FORD MOTORS : How Ford Became a Leader in Social Media

Ford Motor Company is an American multinational automobile maker . Henry Ford founded the company in 1903. It is the 2nd largest U.S based automaker and it ranks 53rd in the Forbes list of World’s Biggest Auto Companies 2013.Ford has become a pioneer in its field to a great extent by efficiently leveraging social media. This helped Ford accomplish long-term goals over social media by deploying one-off campaigns and making a regular commitment to marketing and customer engagement on social media.
Ford has devised a very unique model to leverage social media by incorporating it into its marketing strategy. The Digital Participation policy of the Ford Motor Company, for its personnel, is known as being one of the best social media policies in the world. The Ford personnel strictly adhere to these principles so as to represent Ford Motor Company well on social media. Few of their core principles of this policy includes honesty about who you are online, clarity that your opinions are your own , respect and humility in all communicat...

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