Folly Examples In Advertising

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Folly can be defined as a foolish conduct or foolish action (Brittanica Academic, 2017). New Belgium Brewing company appeared to struggle with the decision, to use the word “folly” in its advertising campaign. NBB created the slogan “ Follow your folly… ours is beer”, to sell their high quality beer and represent their brand (Ferrell & Hartline, 2014). Unfortunately, a large amount of people felt the word “ Folly”, was disrespectful towards the science and technological process involved with creating such a high quality beer (Ferrell & Hartline, 2014). The humor in the phrase, was unable to be understood.

The word “ Folly” could easily be misconstrued as negative, due to its definition alone. A message may be conveyed to consumers that will

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