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American airlines analysis
Brief introduction to american airlines
Brief introduction to american airlines
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Observed flight 493 to MIA at gate 3 being worked by WFS agents Lima, Catherine, Monique, Janice, Indi and AA supervisor Donata. There are no Jet bridges in STT. Customers’ board the aircraft using the forward and aft doors via the airstairs. The observation began with the Welcome announcement which was correct. The ConciergeKey, Groups 1, 2, 3, 4, 5, and 6 were made correctly. No Group 7 was made. Group 8 was correct. A final call was made for the flight. There were multiple agents making the announcements which may have caused Group 7 to be skipped. Agents did an excellent job pre-boarding customers in wheelchairs. Catherine used most of the elevate behaviors; greeting customers with a warm smile, listening and acknowledging their needs …show more content…
Agents did not ask if they could be of further assistance at the end of the interaction. Indi’s role was to meet the flight on the tarmac. Agents were very good at only wearing their safety vest when they were on the ramp. Donata scanned boarding passes; later Janice scanned boarding passes from the main podium to expedite the boarding process. Donata did an excellent job greeting each customer with a smile and thanking them by either saying “thank you for flying American Airlines” or “have a nice day.” Did not see many smiles offered by Janice. Both agents did not address customers by name, sir or ma’am. Customers seated in the exit row were asked the required question. During Priority boarding several customers boarded with expanded overstuffed bags and the sizer was not used. As the boarding progressed agents were very compliant with the carry-on bag size and advised several customers to use the sizer. The number of carry-on bags was enforced. When bags were checked at the gate agents did not ask the spare battery/e-cigarette question. WFS agents were name bar compliant and looked professional wearing their company uniform. Donata was wearing civilian attire while working the flight; however, her outfit would not be defined as business
The objective of this research report is to provide a thorough analysis of Alaska Airlines. In order to do this we chose to compare a similar company against them. The company in comparison is Spirit Airlines. Both companies compete in the same type of business through airline transportation. Many of their services include; security, safety, transportation of passengers as well as luggage, ensuring vehicle safety while in transit, concierge services, providing entertainment aboard plane, checking weather conditions prior to flight, and much more. All of the data gathered for this report was obtained from the company’s 10-k filings with the SEC.
Superheroes and villains are not commonly associated with airlines, but in the article “A Tale of Two Airlines” by Christopher Elliot, it is put into a different perspective. The two airlines in question are Spirit and Southwest. Although both have some similarities, they both have considerably different views on how to treat customers. Southwest practices treating customers with respect, while fares may be a little higher. Spirit’s beliefs are to treat customers “like cargo” with lower fares. With their friendly attendants and better overall customer interaction, this appoints Southwest as the hero, making Spirit our villain. Elliot makes his point by exclaiming the “heroes” should be rewarded with a higher multitude of passengers and the “villains” should not be granted this satisfaction.
Wilbur Wright once said, “The desire to fly is an idea handed down to us by our ancestors who... looked enviously on the birds soaring freely through space... on the infinite highway of the air.” He changed American culture forever when he made the first flight alongside his brother Orville. This invention would have an even greater impact on our culture than cars. Although cars are used every day in America, planes have had the largest impact on American culture. Without planes, our lives would be drastically different, but not in a good way. Airplanes had a major impact on military, commerce, and travel.
American Airlines and US Airways are in the aviation industry. Both companies provide air transportation services for passengers and freight. Together they have formed American Airlines Group, Inc., the world’s largest airline, as measured by revenue passenger miles (RPMs) and available seat miles (ASMs). In 2012 the U.S. airline industry was worth approximately $195billion in operating revenue, up from $154billion in 2009, including an operating fleet of 3,451 aircraft.1
Spirit Airlines has long been considered an unorthodox airline. They, of course, address all four P’s in their marketing strategy; however, they focus a large amount of their effort on price and promotion. They focus on cutting price through “unbundling”. They focus on promotion through taking advantage of social issues and breaking news. Many advertisements and deals promoted by Spirit have given the public a definite shock-factor. Spirit has made two objectives very clear: they are furious at getting the customer the lowest fare possible by any means necessary, and they will similarly use any means necessary to get those potential customers to notice those fares. Such a blatant marketing strategy works. Even going up against some big competition, Spirit finds ways to be competitive and successful in flagrant fashion.
On July 17, 1996, Trans World Airlines flight 800, A Boeing 747-100, exploded and crashed into the Atlantic Ocean near New York 12 minutes after its departure. All 230 people on board died.
In today's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis, managers determine the firm's critical processes and outputs, baseline those processes, then compare the performance of each process against a standard outside the industry" (Bounds, Yorks, Adams, & Ranney 1994). To effectively improve a business process to world-class quality, managers must find a firm that is recognized as a global leader, not just the industry standard. Successful benchmarking requires tailor-made solutions, not just blind copying of another organization. Measurement and interpretation of data collected is the key to creating business process solutions.
Even though Southwest offers no-frills, there is still a high degree of customer satisfaction that continuously builds customer loyalty for the company. As mentioned, Southwest offers low prices on their airplane tickets. Also, Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures. And since people's biggest concern nowadays is money and time, having low price airline tickets to cater their traveling needs in a shorter period of time will surely satisfy them. Moreover, aside from the low prices offered, what attracts to customers is Southwest’s way in dealing with them. The employees of the airline treat their customers well and really listen to their needs.
“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” William Pollard’s, a 20th century physicist, words show us the power of being proactive, and igniting change to strengthen a company’s productive climate (Sellers, Boone, Harper, 2011). Acme Airlines flight attendants lacked incentive to improve the quality of their work, as a result of distrustful management and overall frustration within the company. Acme took successful steps to rebuild their FA program into a more relationship oriented work environment. Through an understanding of effective leadership, we will use the
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?
The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition.
The main opportunities that the scheduled air transportation will have in the next five years are the possible decrease of TSA agents at airports, technology increasing the safety and comfort of the flights for the passengers and ...
A major opportunity for AirTran to drastically increase income would be to decrease their operating cost per available seat mile (ASM).
My heart was pounding as I boarded my flight leaving the Bangkok International Airport. A flight attendant in a grey dress with a red bow draped over her shoulder announced; “Welcome aboard flight AA350 to the United States.” My journey began that day.
I answered to queries from engagement senior, manager and clients responsively via emails, calls, and messages. I discussed work progress and outstanding matters with engagement team daily. I maintained good working relationships with clients by courteously interacting with them in the course of auditing. (e.g. I liaised between finance and logistics departments when doing Sales vouching.) I demonstrated a willingness to learn new things and actively look for better ways to perform work more efficiently.