Five Guys currently the fastest-growing restaurant chain in the U.S., which has doubled its number of stores since 2009. Jerry Murrell started the company in 1986 and it now has 1,039 stores open in the U.S. and Canada, and another 1,500 committed to build. Since 2006 the company has grown 792%, according to Technomic, a Chicago-based food industry research group. Its nearest competitor is Jimmy Johns, which grew 241% over the same period and has 1,329 stores. Some of its current challenges include not having a big dessert selection, they finally added milkshakes to their menu, after decades of no dessert options at all. They are missing customers in the market gap, who’d rather choose Mcdonald’s or Wendy’s, for their drive thru. Five Guys …show more content…
We also researched online about Five Guys and its competition. At the Five Guys Willow Lawn location, I interviewed a 30 year old full time employee named Jeffrey. He likes working for five guys because of the professionalism that the Five Guys business brings, the friendly atmosphere, clean environment, and the relationship that the managers actually cares for its employees . He does recommend some of the Pandora radio music that they play sometimes. He believes the pricing is fair because it’s fresh food, you get what you pay for, and that customers like when the food is getting cooked right in front of you.
While interviewing a 22 year old customer named Tim, He likes that Five Guys got a lot of toppings and that he always gets mushrooms and jalapenos on his burgers,the cajun fries are so much better than other places. Especially since they fill up the cup. Also, because they have hot dogs and selections. He believes the burgers are way better than McDonalds, Burger King, and other fast food restaurants. He states, that they’re pricier but he doesn’t mind paying a little extra for a good burger with a lot of
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There are few restaurants with drive thrus, and the current packaging leads to sticky greasy messes. Even though Five Guys encourages the customer to sit down, eat some peanuts and finish their burger, there is still a market of To-Go customers. These are our targets, and they are being neglected. The new packaging solves many problems. The first is, holding the bag is difficult when getting the food To-Go, and anything it comes in contact with gets a greasy residue. Having a cardboard/paper box inside a larger bag with handles gives the customer the sense they are actually getting quality food to go. Currently the sack of greasy fries looks cheap, which is opposite of Five Guy’s brand goal. A box to hold the burgers in, instead of foil, also solves the issue of burgers becoming soggy, smushed, and unappetizing. The second concern that is solved is, customers want a way to bring leftovers home after eating in-store. After ripping the bag to get to the fries and burger, the customer has no way to reuse the bag. Now the new packaging can be used both for easier in-store eating as well as
Like Toyota, the employees of Chick-fil-A, value their opportunity to work for Truett. “Retention rates for franchised Operators, their Team Members and Chick-fil-A corporate staff remain among the highest in the
... and Busters to continue their competitive advantage and record breaking profits they must do a number of things. First of all, the company must remain on the leading edge of technology. A large portion of their clientele is dependent on the new technology and innovative designs of Dave and Busters’ video games. If they lose this edge, they have lost their niche in the market. Second, the company must maintain it’s high priority involvement towards customer satisfaction. As any company knows, customer satisfaction means everything. And as of now, Dave and Busters is maintaining an A+ as far as customer satisfaction goes. Finally they have to adapt to the many different needs their clientele demands. Customer needs and wants are not subject to stay constant. Dave and Busters must continually research what their customers want and what they demand. There are many different methods they can use; demographics, surveys, questionnaires, etc. Dave and Busters Inc. is on the forefront of the restaurant/entertainment business. With their competitive attitude and award winning drive and ambition it seems inevitable that they will continue to be the elite leaders of the newly founded market.
When Maddie thinks of eating pizza at a restaurant, similar to most people, she thinks of Pizza Hut. Pizza Hut has always been known as one of the leading pizza restaurants because it is spread across the country. Almost anyone can say that they have eaten pizza from there before including Maddie. However, there is another pizza restaurant that is starting to shove its foot into the pizza industry. That restaurant is Pizza Ranch. Pizza Ranch has only begun spreading its roots across the United States, therefore, it is not as widely known as Pizza Hut. In Maddie’s opinion, Pizza Ranch is a better restaurant than Pizza Hut because it has some of the many traits that make up an excellent restaurant. The most important reason that Maddie loves pizza ranch is because it is a friendly environment. From the first minute someone walks through Pizza Ranch’s door to the last, guests are treated like family. Another reason that Maddie enjoys pizza ranch is Buffet Your Way. Buffet Your Way allows Maddie to order anything that she wants and not have to pay any more money for it if she is eating the buffet. This is one of the best features of Pizza Ranch that puts it above Pizza Hut. Furthermore, Pizza Ranch always has a clean environment because the workers care about how the place looks. This restaurant also is more efficient about getting food to its customers than Pizza Hut. However, some people might argue that Pizza Hut has better tasting pizza than Pizza Ranch. Although Pizza Hut is one of the most popular Pizza restaurants, Pizza Ranch is a better restaurant because it has a friendly atmosphere, Buffet Your Way, a clean environment, and fast service.
Tom Wilson has a partially positive and generally negative attitude towards Big Burger, its food and its customers. He talks about the strengths and weaknesses of the restaurant; such as the nutritional value of some of the burgers offered, jocoserious humour to deprecate the food and propositions to help improve the variety thus surpassing their rivals such as Burger Max and Tasty Burger.
Schlosser, Eric. "Chapter 5: Why the Fries Taste Good." Fast Food Nation: The Dark Side of the All-American Meal. New York, NY: Harper Perennial, 2005. Print.
...ring process which has strict standards and allows owner/operators to hire only the best candidates. Due to this fact, Chick-fil-A employees are the most respected and well trained in the industry and are a model for what other companies should strive to attain. All of these factors have lead to a very loyal customer base for Chick-fil-A. Most of Chick-fil-A’s customers have nothing but positive things to say about the company and local units. Many of Chick-fil-A’s customers want to share the great experience and regularly invite friends and family to visit a Chick-fil-A location. Chick-fil-A has created a brand and corporate image that customers have responded well to. Chick-fil-A’s smart business decisions combined with a growing and loyal customer base suggest the company has positioned itself well in the market and can expect to see continued growth in the future.
A market where people can buy healthy, sustainable, organic local foods and goods, all without the marketing ploys and harmful environmental effects of wasteful packaging. It has been reported that 23% of all landfill waste is excess packaging, and certain modifications in types of packaging, like tin-foil liners in burger cartons or wrappers, makes then unable to be recycled and also inhibits their decomposition (EPA). By sourcing from local farmers and growers, and eliminating excess waste, the cost-effectiveness is passed on to the community
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The Tough Guy Case Study examines the employees of investment bank Hudson Smith Gordon (“Hudson”) and their reactions to the behavior of one of its vice presidents, Chip Mazey (Yemen & Clawson, 2007). This analysis will discuss the issues of unresolved conflict among Hudson employees and possible remedies to consider. Recommendations will be provided which should be implemented by Hudson management to minimize conflict and its effects in the workplace.
The term “fast-food” is usually distinguished by food served very quickly to a customer by drive-through or carry-out. Fast-food restaurants are highly associated with low-cost and malnutrition foods with brief consumer and employee interaction, and below average cleanliness based on restaurant health inspection reports. Chick-fil-A has changed the usual perception of fast-food restaurants. Rather than burgers and potato fries, Chick-fil-A serves chicken sandwiches and waffle fries. Chick-fil-A also shows their appreciation for employee to customer relations, rather than ignoring the social aspect of serving customers when operating at a fast pace. Chick-fil-A’s menu selection, customer interaction, and clean eating
Beginning with one restaurant, Sonic has become the largest drive-in chain in the United States. While they are smaller than their competitors, they are still leading in sales growth, customer loyalty and customer satisfaction. Sonic restaurants saturate the southern U.S. This gives them the opportunity to expand to other area. However, Sonic is reluctant due to the colder climates and their basis as a drive-in restaurant. Sonic should look at adding or combining capabilities to it’s restaurants to increase competitiveness and make it easier for them to expand into other areas without limiting themselves.
1st Strategy- Product development is a strategy that seeks increased sales by improving or modifying present products or services (David & David, 2017, p. 139). Packaging plays a huge part when considering multiple chocolate bar choices in a store. Hershey knows this fact to and has been working on many product package changes to encourage interest in hopes of gaining more sales. Business Insider provides an article about Hershey’s Take 5 bar that states, “Take 5’s comeback campaign is centered on attracting millennial shoppers. The bar’s new wrapper, which includes a list of the five ingredients, a textured black background, and bold logo, was created through a partnership with a panel of “diverse millennial-aged students.” The
Another strength is Burger King’s franchise development having 90% of its restaurants franchised. The franchise concept allowed the company to grow with minimal capital expenditure and receive royalties and fees. Burger King went above and beyond and created a new model of its restaurant to attract mo...
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...