Fitbit Marketing Plan

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Purpose and Mission
Purpose statement: to expand our target market to other groups in order to promote healthy and active living to all groups and lifestyles
Company’s Mission: Fitbit aims to encourage its customers to have a healthy and active lifestyle by designing and offering products that can effortlessly be incorporated into daily life. (https://www.fitbit.com/ca/about)
Fitbit encourages consumers to achieve their health and fitness goals, by incorporating new automated features like multi-device support, while also allowing them to accurately log their food intake.
Fitbit provides new Fitbit Challenges, like Goal Day, to motivate consumers to meet their goals. https://investor.fitbit.com
Mission statement:
Website’s Purpose: We're a passionate team dedicated to health & fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals …show more content…

We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they might be. (https://www.fitbit.com/ca/about)

Situational Analysis
Competitive environment, with possibility for new competitors arising.
The social environment is promoting health as a hot topic.
Lawsuits are consistently being filed against Fitbit and similar products in this political environment.
Economically, this industry is very successful and is expected to continue to grow.
Because of sectors such as Nike’s fitness tracker investment, and the Apple Watch all lead to signs that the competitive market is expected to grow in upcoming years (http://copernicusmarketing.com/copernican-news/building-your-brand/fitbits-marketing-strategy-why-now-what-will-work/)
Developing healthy associations with suppliers, distributors, accomplices and customers

Marketing Strategy and

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