Firm Strategy, Structure and Rivalry

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3.4 Firm strategy, Structure and Rivalry
Firm strategy, structure and rivalry refer to the conditions in a country which indicate how industries are established. It is not only considering their organisation, structure and management systems, but also expects the nature of domestic competitiveness (Campbell and Edgar et al., 2011). All those factors between companies play a very important role which will provide beneficial and drawback for particular industries. As follow, the current strategy and structure of wine industry in Australia play an important role. The company pays close attention on the structure and strategy so as to check if the environment is suitable for the production to be expansion, also could it be the winner in the contribution of international achievement. In addition, as described in Porters framework positive domestic rivalry and the search for competitive advantage within a nation can lead particular industries achieving such advantage on a more global scale (Dicken, 2011). For the most part the rivalry in Australia is they have many famous wine production areas which provide great climate and environment for high quality grapes to growth (Gemma, 2010). Australia own is nature place of top quality wine to be produced. Those factors highly improve their competitive advantage within global market. Australia wool industry has the competitive advantage by through their successful industry leadership, planning and innovation. One of the key strategies and rivalry characters has been to listen to the consumer’s desires and strive through application of innovation before production. Equally important, however, they have a good leadership which motivate factory to the edge of technical ability, knowledge, resear...

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