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Gender in the Media
Misrepresentation of gender in the media
Misrepresentation of gender in the media
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In response to watching the Women’s World Cup this summer, I read how the World Cup female soccer players were treated differently than the males. After the US Women’s team won the tournament the won $2 million for the team to split and the men whom got knocked out the in their second game were awarded $4 million dollars. It got me wondering how deep does this unfair treatment and sexism go in sports, especially soccer. After much research, I now know that…
If you really dive into the World Cup earnings it makes sense that the female’s winner only won $2 million and the male counterpart, Germany, won $35 million. The women won less because there was a much smaller pool of money to be drawn out of. The Women’s World Cup divided $15 million for
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11 teams and the men had $476 million to split across 32 teams. Calculated out the U.S Women’s Team earned a higher percentage of their pool than did the German Men’s Team (Bramham Playing). Even though the females won a higher percentage, they did not win equal. So in this instance it’s not the wages, it’s the opportunity. Females get way less opportunity on TV and advertisement for their games, so it is no wonder why they have less money to draw out of. But this higher percentage is very rare and in most cases females get a lower percentage. Early this April, The United States Women’s National Soccer Team (USWNT) fled Instagram and Twitter their equal play, equal pay movement. Five of the team’s stars filed a lawsuit against the US Soccer Federation, concerning their wages. The movement is pretty simple, the women play at the same level as the men, and therefore they should get the same earnings. But the women actually had a larger revenue then the men last year. This is very unjust, normally in the US, if you make more you earn more. Just like a car dealership—the person who sells the most cars get paid and the most, with the best perks. There are very few female athletes with lucrative endorsements and million-dollar earnings, of the few they compete in individual sports like tennis or golf. For female team sports, there’s barely enough money to sustain the stars, let alone the entire team. For example the U.S National Women’s soccer League’s salary cap is $265,000, a team, not a player. That is about 1/13th of the men’s equivalent league (Bramham Playing). With that money for most women a college degree is a necessity to sustain themselves during and after their soccer career. Similar pay gaps occur across other sports—with the exception of tennis, which since 2007 has awarded equal prize money at all Grand Slam tournaments (Mlambo). Tennis should be the model for all sports federations. By putting wages equal you put male and female sports on the same, respectable level, where they can have the opportunity to thrive. The economic reality is the female sports are not as lucrative as the men’s.
They attract smaller audiences and therefore less advertising money. A recent study found that women’s sports receive 7% of media coverage and less than 1% of commercial sponsorship compared to men (Baxter). So it is no surprise that when Fox bid for the broadcasting rights for the next two men’s World Cups, The International Federation of Association Football (FIFA) demanded it take the women’s tournament for free. There is simply no audience for female sports. Therefore, FIFA believed there was no reason to try and sell the broadcasting rights (Bramham Playing). Attitudes like that shape our society to believe that women sports are a …show more content…
joke. The thing that makes sports so thrilling are the story lines and stakes. And that's not inherent to gender. Why are we interested in our kid's YMCA socer game? Because we have the story line--there's my daughter out there playing a game she loves—at the stakes--this is really important to her. So we don't care whether she can kick the ball far, or trip over it. It doesn’t matter (Baxter). So why should it matter when they are fifteen years older? How can we have such contradicting views? The story line nor the stakes change. The only thing that changes is the view we have on the female, she is no longer a girl playing games, but a women wasting her life on a game. Women are held back with the exact issue they face every day about “a woman’s place” (Bramham Finding). “Worldwide, it remains true that beauty not brawn, matters most when it comes to female athletics.” This issue is not just an issue for soccer, other female sports fight the same issue. In the Olympics, beach volleyball players are required to wear tight, brief bikinis (Bramham, Finding). Although wearing little cloths on a hot summer day in the sand may be practical in some cases, it should not be required. The president of FIFA mused that women’s soccer might be more popular if the women wore tighter and shorter shorts (Bramham, Finding). Comments like this from the president himself, are demeaning and disrespectful. Sports shouldn’t be judges on the articles of clothing but the game itself. Nobody would ever make a remark like this towards a male, because nobody even pays attention to their uniforms. This beauty over brawn issue isn’t just in the cloths these athletes wear, it’s also in the tone we talk about female sports.
When talking about female sports rarely we talk about the skill and aggregation. We take about how good their hair looks or the uniforms they wear. But when we do talk about female sports, we compare them to their male counterparts. For example an outstanding player is Brazil, Marta, if talked about at all, is referred to Pele with a skirt. Pele was the best player is Brazil for many years, and was an incredible player. Some may that is a complement, but instead of being called Pele she should be called Marta, the greatest player Brazil has ever
seen. President Obama welcomed the Women’s National Team to the white house last fall by saying “playing like a girl means you’re a badass.” He became the loudest voice in the continuously growing chorus acknowledging female sports equality (Baxter). I think we need more male leaders, and role-models to emphasize that “playing like a girl” does not mean playing poorly. I think I’ve established that there is a lot of sexism during a female athlete’s career, but what about when they retire? If the athlete wants to become a sports editor, it is nearly impossible. One out of every sports editors are female (Bramham Finding). Sports editors are not the only sports-related jobs that female have trouble getting and keeping. Women have historically been under-represented as referees, coaches, and positions in sporting federations and administration, even for women’s teams. Of the 24 teams in the Women’s World Cup, only eight have female coaches, there are no on the men’s side. Of the 32 directors, only three of them are females. This is wrong they should have equal representation in the highest position in the soccer world. Since there are less female teams, they should at least get proportional representation, because the decisions the FIFA directors make equally impact both the females and the men. After the women won the World Cup there was a huge uproar about the females’ winnings. A massive sexism debate arose, the question being, are sports industries sexist? The simple answer is yes, but not because of wages it is rooted much deeper than that, it is rooted in our society.
In 1991 there was so little media interest in the event, almost no one even knew the United States had a team, and even less people knew that the United States won. Eight years later, “tickets sales reached 388,000,” more than triple the amount of sales in the 1995 Women’s World Cup (Longman). FIFA was depending on this World Cup to gain popularity, they needed more interest to spark people to play. If the United States had not won, it was predicted that not many in the suburban would not have much interest in soccer. Millions of young girls across the United States came to this event. After the World Cup it “will celebrate the explosive growth of soccer for women in the United States, where 7.5 million female players are registered, according to a recent survey by the Soccer Industry Council of America, a trade group. In suburbia, where the game flourishes, girls' soccer has become as popular as sport utility vehicles” (Longman). This World Cup team changed the perspective that soccer was only for males. “‘ We're fighting the myths and prejudices that women's soccer felt in the U.S. in the 70's,'' said Andrea Rodebaugh… 'That there are sports for boys and sports for girls and that soccer is not for girls, not feminine’” (Longman). This team changed the lives for many girls. The team gave little girls hope and faith they could make it in soccer. This team made them believe they could follow their passions.
Intro - Prue Gilbert who is a human rights lawyer from Melbourne once stated in an article; “Last year I was driving my then five year old son to a birthday party, and we inevitably started talking about his own upcoming birthday party. A football party, Dad can be umpire, Ned can be captain and we can all eat hotdogs” Then is next comment stopped me. “and all the girls can be the crowd”
Therefore, the women participating in such arduous sports breaks the normative ideas of what it means to be a women and what activities she can participate in. In contrast, for those women who do carry on tasks that are typically seen as masculine, are valued less, have less recognition, and their prestige and income tend to decline compared to their male counterparts (Johnson, 1997). Interestingly, when one types “soccer team” on google, the first thing to show up is the Unites States Men’s National Soccer Team. One has to explicitly type “women” in front of soccer. This shows the lack of acknowledgement of the women’s soccer team compared to their male counterparts. If the men’s soccer team is credited significantly more than the women’s soccer team, then the male representation is made more palpable in media with a greater screen time, thus bolstering their reputation and popularity and resulting in increase in pay from the soccer
Traditionally men have dominated the world of sports however in recent year’s women’s sports have become popular and with their new found popularity, women’s sports have evolved into marketable leagues of their own. Although women’s sports took a huge leap forward, women players still don’t receive the same financial compensation for playing the same sports in the same arenas as their male counterparts. In Purse Snatching by Donna Lopiano, she points out sexism may have a huge effect on this financial discrepancy between women and men athletes. Analyzing sports economics may point to a different reason why women are receiving such a compensation disparity.
Lopiano and Sommers agree that the amount of media coverage female athletes receive compared to male athletes indicates that female athletes are less valid. Lopiano and Sommers both point out that the media tends to highlight female athletes in action only during major events. Fortunately, for the male athletes, the tendency is different because no matter what time of the year it is, male events are always airing on the television. The media only decides to highlight events such as the National College Athletic Association (NCAA) women’s basketball Final Four, Olympics, and World Cup soccer. Since the Olympic games and World Cup occurs every four years, the Final Four also known as the semi-final round are the rare eve...
Women have forever had this label on their back of being too small, too weak, too feminine, and too boring. The traditional gender roles of the female interfere with the extortionate nature of competing in sports. Men are usually the ones to go 100% and give whatever they got, and to show masculinity while doing it. The standard masculinity of being strong, smart, and taking charge over dues the feminine traits of being soft, gentle, and polite. That’s what society has taught us to learn and accept. But the traditional female gender role is diminished when participating in athletics and people may think it’s weird to see females compete at the same level as males do. Men have always had the upper hand in the professional, collegian, and high
As the soccer ball was rolling out of bounds, I felt my opponent right on my back. In that moment, I would not have guessed that the next year would drastically change seconds later. My leg gave out as I heard a heart breaking pop and fell to the ground. Over 250,000 Americans tear their Anterior Cruciate Ligaments (ACL) each year, myself included. Female athletes are eight times more susceptible to tear their ACL as a result of physiological and anatomic differences. Building up specific muscles around the knee can diminish the amount of strain on the knee. Therefore, female athletes should participate in strength programs to target reducing the risk of a life changing injury.
At the peak, female players and sports has little publicity and smaller crowds. The general public has little to no desire to partake in female sports. This isn’t about equality. It’s about what people want to see and they want to see all-male teams perform at the highest level.Teams would struggle to coexist with women in the same organisation. For example, they would have to invest in private changing and shower areas. Small team organizations couldn’t maintain sufficient funds to accommodate this. Take into consideration, at the professional level where players usually earn millions every year with extensive contracts, females might have to take a leave of absence from 9 months to however long to raise and care to a new-born. Which is normally the length of a season or long enough to cause a big impact in their careers. In female sports there would be other female players to cover another for maternity leave, but if it were mixed up with male sports, over time general managers would start to sign extensive contracts to males and short ones to females due to longevity of careers. Taking in all the aspects about biology, economy, and desire into perspective there’s no validating reason why any team consisting of men and women would be better off than having separate teams. It would fulfill the much seeked out desire for equal rights, but we must not ignore the basic deviations that make women and men so
Recently a major issue for women in sports is female coaches and their salaries. The salaries of the male coaches in athletics have continuously been on the rise. And on top of that, the male coaches make 159% of the money that female coaches make. Female participation in College athletics are also on the rise. However, the majority of funding in colleges goes into the men's athletic programs.
Some schools force students to participate in organized school sports. However, I believe that schools should not make this a requirement. Some students may have medical conditions, family situations that don't allow them to participate in organized school sports, or they simply may not have the time.
Women in sports demand quality assurance for their hard work. Sad to say this is not implemented in the sports “world” of women. “One of the theories behind this is that society doesn’t like to see women in roles that go against the norm of what a woman “should be” (Rodriguez).” Fortunately this stems from ignorance and prejudice beliefs. Especially through the media, both of which can be learned. The media can alter sports viewer’s opinions by relaying positive messages toward women’s sports. As well as sports authoritators distributing equal pay for equal work. The abundant amount of support that the media and viewers allocate will allow a higher amount of equality for women in the sports industry. This kind of support will lead women in sports salaries rise and eventually match the hardship of achievements as a minority in today’s sports
In summary, Despite opponents argue, fans want to see thunderous dunks and incredible athleticism over the lesser abilities of females, male competitions is more intense and there is more at risk, and male driven associations produce more revenue than female driven associations. It is apparent that male and females are built differently therefore they have different abilities, females go through the same types of events and often have more on the line, and female athletics aren 't given the same recognition or praise. Then, maybe one day female will receive the same amount of pay as their male counterparts. As, Vera Nazarian once implied, “A woman is human. She is not better, wiser, stronger, more intelligent, more creative, or more responsible than a man. Likewise, she is never less. Equality is a given. A woman is human.”
Most people watch some form of sports, whether it be the Olympics or the highlights on ESPN. The NBA and NHL playoffs are underway and theyit seems to be the only news on ESPN. There is almost no coverage of the WNBA playoffs or any female athletics. Tennis isone of the only big sports on ESPN for women. While during the Olympics the coverage seems to be non-stop and close to equal. Women’s participation in sport is at an all-time high and has almost become equal with men’s, however,. sSports media does notfails to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts.
Whether its baseball, basketball, soccer, hockey, or tennis, sports is seen all over the world as a representation of one’s pride for their city, country, and even continent. Sports is something that is valued world-wide which has the ability to bring communities together and create different meanings, beliefs and practices between individuals. Although many people may perceive sports to have a significant meaning within our lives, it can also have the ability to separate people through gender inequalities which can also be represented negatively throughout the media. This essay will attempt to prove how gender is constructed in the sports culture while focusing on female athletes and their acceptance in today’s society.
It 's been outrageous , how many kids get injured per year playing youth sports for school and organizations. The youth who play sports receive plenty medical attention throughout the year due to injuries cause from actions made occuring in games. Health plays a big part in sports because if your are are not healthy many things can go wrong with the body including dehydration, heart problems , and muscle spasm. Playing a sport can be very hard to juggle with school and also getting talked down by coaches and parents. Dehydration is a high possibility because of outside sports that happen in the spring/summer and playing and practicing in humid conditions that you are not well prepared for can be bad and there will be consequences. Parents and