The audience is a key driver of media because all media texts are produced with an audience in mind. Through the process of encoding and decoding a message can often get lost or misinterpreted, thus it is the audience’s duty to critically analyse a message. This essay with discuss what is meant by an audience and the different types of audience. This essay will review a South African Advertisement with the aim of understanding the message intended by the advertisement and how different audience groups are represented in the advertisement, the producer’s code and the different audience groups that are affected by the advertisement.
Branston and Stafford define an audience as “the groups and individuals addressed and often partly constructed
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A close reading of the visual syntax of Feed A Child’s advertisement indicates from all points of view that the NGO has a target audience to whom its message is addressed, the white bourgeoisie and anyone who takes better care of his or her dog than his fellow citizens. The ad’s images are arranged in such a way that they carry a certain meaning articulated by the author. Through the white woman in the video and the role she plays, the author is reminding the target audience of the reality it usually doesn’t perceive. The image of a child being fed like a dog and the contrast with the message, “a dog is better fed than a child”, has certain significance in connection with the target audience’s way of life. Feed a Child’s objective is to urge those who see in the actions of the white lady an image of themselves to question their routines and do …show more content…
At the point when a producer delivers content, he or she doesn't do as such in a vacuum. The finished result is bound for genuine individuals who may or may not concur with the creator. It is possible that in the production process, the creator disregards this and winds up making a content that produces conflict. Feed A Child's message, expected to be particularly full and infiltrating for a given significance, has ended up being an ineffective communicative. Reading through the articulated images brings forth a specific reality, the post-politically-sanctioned racial segregation rainbow country is gotten between sweeping riches and contemptible destitution, between obvious joyfulness and every day demise, amongst expectation and crawling
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
In the movie “Babies” I witnessed cultural differences between four babies lives. In the beginning of the film it started off showing all of the babies, including introducing them; Mari from Japan, Hattie from San Francisco, Ponijao from Namibia and Bayar from Mongolia. These babies coming from 4 divergent countries will be growing up differently; the video will show them from the beginning of their precious lives up until they start walking. The 2010 film Babies demonstrates the cultures of Namibia, Mongolia, Japan and the US from the Conflict Theorists perspective. I witnessed many cultural universals in the movie Babies.
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
Targeted Audiences: Which One Suits You? According to Steve Craig in Signs of Life in the USA, the economic structure of the television industry has a direct effect on the placement and content of all television programs and commercials. Craig is a professor in the department of radio, television, and film at the University of North Texas, Craig has written widely on television, radio history, and gender and media. His most recent book is Out of the Dark: A History of Radio and Rural America (2009). Craig talks about the analysis of four different television commercials, showing how advertisers carefully craft their ads to appeal, respectively, to male and female consumers.
The Salvation Army uses the Aristotelian appeals, ethos, logos, and pathos to convince the audience that donating to their company will provide hope to underprivileged people around the world. Utilizing the image of distressed children for provides the use of pathos, logical facts for logos, and their company’s creditability for ethos. Affecting the advertisement the most dramatically, is the idea that donating to the Salvation Army is a way to give hope to individuals who are affected from natural disasters. Visually, a young boy is holding another young boy, who is most likely, his brother in his arms. Covered in dirt and cuts, the boys are also wearing tattered and ripped clothing. In addition the boys have no shoes, showing their damaged dirty feet. A bottle on the side near the boys has dirty water in it, displaying the idea of no clean drinking water. Correspondently, the children are sleeping on dirty stairs showing they are homeless with no food, clean water, and no clean clothing. On the bottom right corner of the ad there is the Salvation Army logo. Near the bottom there is the contact information to donate and learn more about the charity. Similarity, there is also a small memo describing what the donation provides to individuals in natural disasters and what they will receive from the Salvation Army. For example, it provides emotional support and helps the injured and heartbroken people. In bold font “Giving Hope Today”, is written on the advertisement, providing the idea that donation to the Salvation Army is more than just providing necessary support and needs to individuals affected by natural disasters, but it provides hope and a future.
The impact of the video is strong, because it covers common ground. The video portrays the child returning home from school and immediately searching for food. Many children in America endure this every day. The creator also uses many zoomed in views of random objects, which vaguely fails to tie the video together. This method is ineffective because the different point-of-views exaggerate the contents of the house and draws the viewer’s attention to the fact that the family is middle-classed, which means they are probably not suffering from poverty. The dominant figure—the boy—seems to have on nice, clean clothing. This tells the spectators that the family can at least provide necessities for themselves. Furthermore, from the handmade pictures on the refrigerator and the finger paintings on the wall, the viewers can conclude that they are family-oriented; however, there are no parents in sight. The logic flounders because there is indeed food in the refrigerator. The impact would have been more effective if there had been less food or even no food. Overall, the commercial is simple, easy, and effective. It portrays the problem at hand and then presents a solution. The viewers can easily discern that the video is about child hunger. The tactics that the composer uses ultimately evokes compassion from the audience. The ad has appealed to pathos and ethos and has solidified the ad. The subdued colors and the somber music have depicted how earnest the video is. In just 60 seconds, AdCouncil and Feeding America have effectively broadcasted their world hunger relief
Article #1 is a very effective piece of propaganda in that it captures the reader?s attention successfully by placing a picture of a dog in the focal point of the article. The dog plays a vital role in this piece of propaganda in that it represents a loved one, family and anything cherished. It shows what could be left behind, if a driver chose to ignore safe driving. The breed of dog is also very important. Choosing a sorrowful dogs face, further enhanced the emotions of the reader, as the article wouldn?t have the same effect if a dangerous dog was shown instead
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
Everywhere we look we see advertisements, commercials, news reports, who seem to influence our daily lives. Media we would not normally think of can also affect us. For example, the mere mention of Red Lobster in Beyoncé’s song “Formation” boosted their overall sales while the song was on the charts. Chapter one of the Dines and Humez text covered perception of the audience, study of culture and media, and how the media is “multiperspectival” (Dines and Humez).
The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we
Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:
“Babies”. Is a documentary made by the Thomas Balmés. It offers a window on the lives of four infants in four completely different cultures. This is not a usual kind of documentary; there are no narration, no subtitles and actual dialogue was very minimal. The film explores childhood rituals, enculturation, socialization and parenthood. I will try to explore each of these themes and try to make the case that behaviors, values and fears are learned not something congenital. It has, in my opinion, comparative perspectives and different methods in rearing children in different societies. It achieves this by cutting the scenes in certain ways to show the differences between these different children. For example, in one part of the film, both Bayarjargal (the Mongolian child) and Mari (the Japanese child) were playing with their pet cats and then the two scenes were edited to a shot of Ponijo (the Namibian child) looking interested in flies. The four children developed in somewhat similar ways. However, there are differences in their behaviors due to the enculturation by seeing their parents or siblings who were doing what they thought to be the norms and the obvious landscape in which they are brought up. Two of the kids were born in rural areas (Namibia and Mongolia) and two were born in urban areas (the United States and Japan). The mothers of these infants were interviewed and chosen to be in the film
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach
Advertisements play a major role in what society purchases, strives for, and decides to stand for. In December 2005 the Union of the Finnish Feminists published an image displaying an anti-human trafficking message. By taking a glance at the image, we must notice the bland and seemingly odd interpretation of abused women. The advertisement certainly provokes a range of reactions from the viewers, and one of those being guilt. Viewers may interpret the image of “Fresh Meat” and feel led to help the cause.