Fresh Meat Advertument Essay

761 Words2 Pages
bulb-icon

Recommended: Influence of globalization on consumer behaviour

Advertisements play a major role in what society purchases, strives for, and decides to stand for. In December 2005 the Union of the Finnish Feminists published an image displaying an anti-human trafficking message. By taking a glance at the image, we must notice the bland and seemingly odd interpretation of abused women. The advertisement certainly provokes a range of reactions from the viewers, and one of those being guilt. Viewers may interpret the image of “Fresh Meat” and feel led to help the cause. In the graphics of the image published by the Union of the Finnish Feminists , the first thing the viewers may notice would most likely be the women squeezed into a meat cooler. They are in a meat store that seems to be empty besides the women and the customer. The background of the store is washed out and bland possibly representing the true emotion of the women; incapacitated and hopeless. Being the main characters of the advertisement, the women’s characteristics express …show more content…

The women have lost hope in a savior, while we live fully aware of what they are experiencing, while we live fully capable of at least trying to save them. Their cold bodies pressed against one another with the coldness filling the cooler represents the loss of life they may be experiencing. The paleness of their kin shows the viewer the emptiness that resides within them. By viewing the image, we must notice the abandonment and defeat in their body language. They see the people pass by daily, and lose hope that they could ever be saved. The photographer captures the true emotions of these individuals, and provokes feelings of pity from the viewers. After being exposed to the feelings of the victims of human trafficking, by viewing this image, we are now aware of the damaging effects and the severity the outbreak has become. The advertisement intended on persuading us to stand up for these women and fight for their

Show More
Related

  • ASPCA ASPCA Uses Aristotle's Power of Persuasion

    606 Words  | 2 Pages

    Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

    Read More

  • Two Way A Woman Can Get Hurt Jean Kilbourne Analysis

    561 Words  | 2 Pages

    Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • Analysis on Kilbourne's Argument

    1421 Words  | 3 Pages

    Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Jean Kilbourne writes about violence and the degradation of women in advertisements. Kilbourne explains her point of view in her piece, ‘“Two Ways a Woman Can Get Hurt’: Advertising and Violence.” Considering Kilbourne’s argument, PETA ads are a concern because of the suggested violence while other pro-vegan and vegetarian ads are not.

    Read More

  • Annotated Bibliography on Sex Trafficking

    825 Words  | 2 Pages

    The significance of this publication is to promote awareness on the issue of sex trafficking.

    Read More

  • Analysis of Life Maganize Advertisements

    945 Words  | 2 Pages

    Advertisements in Life magazine showed women mainly in ways were they were responsible for kitchen duties and taking care of their husbands. In the early 1950’s, there were recurring ads of women with refrigerators. In an advertisement from 1950, a woman is dressed like a typical housewife standing next to the refrigerator showing all the features it entails. It gives off the message that during this period of the 1950’s, society saw women as the face of the kitchen and a majority of the duties as a housewife took place there. Another advertisement from 1950, gives a clear indication of gender roles. In the advertisement for a refrigerator, the women and her daughter are shown organizing their refrigerator, and the man is shown as carrying in the refrigerator. The advertisement expresses that women are more fit for domestic work and that men are more for the labor tedious work that a woman cannot do. In an advertisement from 1953 to sell health insurance, the man who is selling health insurance puts a picture of himself and his...

    Read More

  • Rhetorical Analysis Of Domestic Violence

    511 Words  | 2 Pages

    A good advertisement always can leave a deep impression to the audience. It associates with the rhetorical skill to represent the meaning of advertisement. An advertisement I want to discuss is about domestic violence topic. (this advertisement from Amnesty International). It is a public service advertising. The purpose is hope three types of audiences can pay more attention to domestic violence and makes an effective use of pathos by appealing the sympathy of the audience. This is the most impressive ad I have ever seen.

    Read More

  • Persepolis by Marjane Satrapi

    1140 Words  | 3 Pages

    Kilbourne, Jean. “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence.” From Inquiry to Academic Writing: A Text and Reader. 2nd ed. Eds. Stuart Green and April Lidinsky. Boston: Bedford/ St. Martin’s, 2012. 459-480. Print.

    Read More

  • Analysis Of The Trafficking Of Young Women And Children Into Prostitution

    1206 Words  | 3 Pages

    This is an interdisciplinary paper, which focuses on the trafficking of young women and children into prostitution. It starts with a brief description of what is human trafficking and how it works as a business. Then, it focuses on the sex trafficking part of it and how young women and children are more vulnerable to victimization and exploitation. Many victims of human trafficking are under this idea of debt bondage, which is sort of the commitment that victims have with their traffickers. Victims are forced to work until they pay their debt, which most of the time is unpayable. Public corruption is one of the many reasons why many traffickers can transport their victims within or out of the country, which can make it harder to help the victims,

    Read More

  • Socialization And The Power Of Advertising Jean Kilbourne Summary

    542 Words  | 2 Pages

    Jean Kilbourne is passionate about an array of topics when it comes to advertising, but her message is clear: we cannot escape advertisements and they are influencing our minds. Socialization and the Power of Advertising illustrates this using children and consumerism. Killing Us Softly 4’s main example is women. Either way, advertisements are negatively impacting us and, as Kilbourne points out, it’s getting worse. Whatever the solution is, we have to put an end to the experience of being immersed in an advertising

    Read More

  • An Analysis Of Calvin Klein's Advertising In American Culture

    1398 Words  | 3 Pages

    Advertising in American culture has taken on the very interesting character of representing our culture as a whole. Take this Calvin Klein ad for example. It shows the sexualization of not only the Calvin Klein clothing, but the female gender overall. It displays the socially constructed body, or the ideal body for women and girls in America. Using celebrities in the upper class to sell clothing, this advertisement makes owning a product an indication of your class in the American class system. In addition to this, feminism, and how that impacts potential consumer’s perception of the product, is also implicated. Advertisements are powerful things that can convey specific messages without using words or printed text, and can be conveyed in the split-second that it takes to see the image. In this way, the public underestimates how much they are influenced by what they see on television, in magazines, or online.

    Read More

  • Analysis Of The Garnier Fructis Advertise

    939 Words  | 2 Pages

    Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:

    Read More

  • Counter-Hegemony And Cultural Appropriation

    1098 Words  | 3 Pages

    Counter-hegemony, cultural appropriation and generalisation can be seen in advertising, by wording and visual representations. The following example harnesses the power of sexual or pornographic elements to sell milk. There, however, is a subtle underlining of religious iconography and reference that has been manipulated as a sexual innuendos, as a means to sell their goods.

    Read More

  • Food Inc Essay

    1528 Words  | 4 Pages

    America is a capitalist society. It should come to a surprise when we live like this daily. We work for profit. We’ll buy either for pleasure or to sell later for profit. It should come to no surprise that our food is made the same way because we are what we eat. We are capitalist that eat a capitalist meal. So we must question our politics. Is our government system to blame for accepting and encouraging monopolies?

    Read More

  • Argumentative Essay On Women And Violence

    1463 Words  | 3 Pages

    With so much exposure to this type of media, it is easy to become desensitised to it. With America becoming numb to the violence in these advertising tactics, domestic violence is an increasing problem as brutality against women has become trivialized. Jean Kilbourne 's “‘Two Ways a Woman can get Hurt”: Advertising and Violence’ argues that violence in advertising profoundly affects people in a skewed physiological manner, leading to violence against women. Kilbourne insists that “...violent images contributes to the state of terror...” felt by women who feel victimized by men who “...objectify and are disconnected...” from the women they mistreat (431). She furthers her argument by dictating that “....turning a human being into…an object, is almost always the first step towards justifying violence against that person” (431). So much of the media that America consumes is centered on dehumanizing women into an object of male enjoyment. It is difficult to have empathy toward a material object. Because of this objectification, men feel less guilty when enacting brutality upon women. Violence becomes downplayed because it is seen everywhere - in advertising and media - and this has contributed significantly to the cases of domestic violence in America. America has become numb to violence against women in advertising, leading to an alarming increasing domestic violence in this

    Read More

More about Fresh Meat Advertument Essay

Open Document