1.4.5 The effect of Globalization on consumer’s attitudes and behaviour
Many economic, political and cultural practices have been changed due to globalization, which has influenced the international acceptance of the consumer values and created the fear of the disappearance of local cultural traditions. According to Buehler and Halbheer (2012) globalization has a massive correlation both positive and negative with religious and national cultures. Most of the researches on globalization effects has been focused on studying the similarity and differences between psychological behaviour of consumers and globalization to know the social changes across countries. In addition, globalization may create new lifestyles as well as lead to the isolation
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With globalization, the consumers had a chance of not only buying quality products from different parts of the world, but they were also able to choose the products that they perceived as the highest quality. With the implementation of globalization, the customers were not only expecting more from the products that they were consuming from their countries, but also required the local products to match up with the quality of international products. Globalization has enabled customers to accept the high quality of the products they consume and realize the value of their money at all …show more content…
It also increases the level of consumption as consumers are able to source cheap products from international markets that they can afford in large quantities. One such example is how Saudi Arabian customers are able to consume different types of fruits that are imported from countries such as Africa and India. Without globalization, their consumption of the fruits would have been curtailed by lack of availability of adequate fruits. Another behavioural aspect that globalization changes is the use of products such as the attire that is worn by the local population. The impact of globalization can easily be deduced from the actions of consumers who change their lifestyles post exposure to the global culture. In most of the GCC countries, there is a concern that globalization has led some of the youth to behave similarly to their western counterparts. According to van Raaij (2014) globalization leads to the loss of identity where the local consumers demand products that can help them to be identified with foreign culture. Rather than wearing the attire that is prescribed by the culture, some youths in Saudi Arabia have adopted the western clothing that they copy from their
Globalization is the process of people of different cultures or countries integrating through interacting through trade or the use of social media. In “Point: Globalization Provides a Better Life for All” By Jennifer Graham, she provides a valid point of view of how globalization has benefited society. “Globalization enriches the human experience through increased cultural and economic integration, which promotes diversity by opening society to new technology, communication and ideas...Moreover, globalization helps to break down discrimination against people on the basis of religious beliefs or race” (Para, 11,13). Globalization has an impact on my lifestyle because I am currently surrounded by technology and different cultural food. With globalization I have access to different foods that i would normally never get to try, also technology has allowed me to gain knowledge about different culture I would normally not know, this results in me being more informed and benefited because of globalization bringing the different culture of the world so much closer
Globalization is the process of people of different cultures or countries integrating through interacting through trade or the use of social media. In “Point: Globalization Provides a Better Life for All” By Jennifer Graham, she provides a valid point of view of how globalization has benefited society. “Globalization enriches the human experience through increased cultural and economic integration, which promotes diversity by opening society to new technology, communication and ideas...Moreover, globalization helps to break down discrimination against people on the basis of religious beliefs or race” (Para, 11,13). Globalization has an impact on my lifestyle because I am currently surrounded by technology and different cultural food. With globalization I have access to different foods that I would normally never get to try, also technology has allowed me to gain knowledge about different culture I would normally not know. This results in me being more informed and benefited about the world as a whole because of globalization bringing the different culture of the world so much closer
globalization of markets and of production. The Globalization of markets is the blending of different markets from different nations into one large global marketplace. Cross-border trading has made it easier to sell internationally. Companies can sell standardized products efficiently and effectively all over the world thus helping to build a global marketplace. The globalization of production refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production (such as labor, energy, land, and capital) (Hill, 2005). By doing so, companies hope to lower their costs and improve the quality of their product and increasing their distribution. This would allow the companies to compete with other companies on a worldwide basis.
With the advent of the Internet, decreased shipping costs, and the removal of trade barriers, the world market has shrunk in such a way that everyone can be a player. While many businesses thrive solely on serving a small local area, a globalized company has the benefits of increased customer markets, gross production, and brand awareness. Take for example Coca-Cola; this multi-national corporation offers products in countries all over the world, operates in over 200 of those countries with the help of its franchisees, and is the most well-known beverage companies. It is interesting to note however, that as positive as globalization may seem, there are many negative ramifications and a large population of detractors to this movement. While increased product availability is good for profits, if a local market is inundated with imported products, locally grown or manufactured items may be squeezed out, to the detriment of the local economy. Although it is cost effective to have your product produced in another country with low wages, you are essentially taking away jobs from the people of your own country, negatively impacting your national economy. However, if you manufacture your products in a country with higher wages, you must increase your products’ prices which may be harmful to your profits. While maximizing your companies profits is always of great importance, it is essential that you weigh the pros and cons of globalization and its effects on not only your company, but the areas in which you wish to spread.
Globalization is an important contemporary phenomenon and it is difficult to avoid the trend. Its development as well as make people recognize each other's lives in an interdependent global village. Therefore, globalization encourages people to care about many global equity issues such as peace, justice, environmental protection. Like many phenomena, there are both sides of pros and cons in globalization. Globalization can create new opportunities for the expansion of international trade, and enhance global commodity circulation and improve cultural exchange (Krier, 2001). It is beneficial to the development of integration with the global economy. Emphasizing efficiency in terms of globalization
In week five we learn about the importance of globalization and how it can help your company’s profits grow. There are many things to look at when selling globally as different cultures need to be looked at differently when making a marketing strategy. If you understand how to market your products to different cultures in different countries you can take advantage of the profits that can be made through globalization.
It is widely accepted that there are a lot of benefits globalization brought to our life. Firstly, advanced transportation system makes different places of the world closer. Considerable amount of exciting tourists can visit remote villages in the corner of the earth. Secondly, new telecommunication, such as internet and TV, makes people’s common life colorful. Fans in China who are interested in Manchester United can also share their joy with their counterparts in United Kingdom, when the team won a game. Moreover, we can buy the popular products of high quality made in other countries, such as automobiles of Volkswagen and furniture of IKEA. Finally, globalization can lead to cooperation in trade between different countries. Even though globalization can bring so many conveniences to us, we still worry about its severe negative aspects.
In today’s continuously changing world, many experts say that globalization is what every business, organization, and nation should seek and welcome as a positive change. However, many people are unaware of the main focus and meaning of Globalization, especially in comparison to Localization. A large number of people believe that globalization is just another common word used to refer to changes and differences that cannot be explained or accounted for. Therefore, many different activities or changes are improperly labeled to be a part of or caused by globalization.
Globalization has influenced almost each aspect of life in almost every nation. From economic to social to culture, this widespread exchange of goods, services and ideas have affected changes around the world. Even though the cultural influence in globalization is of slight significance to policy makers, its power has tremendous consequences to the nations involved and its people. Food is the oldest global carrier of culture.” Any changes in the foods that we eat, in its preparation, the way it is served and consumed diminishes the traditional beliefs of the people.
Globalization can be defined as the international incorporation which results from the exchange of products, culture, ideas, and worldviews. It may also be defined as the increased flow of people, information, and goods across international boundaries. Increase in transportation and the internet has brought about an increase in globalization. Three different forms of globalization dominate the world which are; economic globalization which is the rise in the economic dependence of national economies all over the world due to a rise in to and fro movement of technology, capital, and service from one country to another, political globalization which is different government sectors using the same method, practice, and ideology, and social globalization which involves the unceasing spread of religious beliefs and ideals, whether by the use of soft means such as persuasion or by the use of force. Some individuals and social groups resist globalization because they belief that globalization would destroy their culture and their natural environment, bring ...
Globalization’s history is extremely diversified and began during the beginning of civilization. Now we live in a world that is constantly evolving, demanding people to use resources in locations that are very difficult to obtain certain resources. This could make it completely impossible to operate in these specific parts of the world. However, globalization allows people across the world to acquire much needed resources. Globalization creates the opportunity for businesses to take advantage and exploit the ability to take part of their business to a different country. Nevertheless, globalization is part of today’s society and will be involved in virtually all situations.
Now a days every modern critic usually thinks about the globalization and effect of globalization on culture. Does it having positive effect on the culture or does it having negative effect on culture. So it is very important to understand what is global culture? and how it is effecting social life, political life etc. For seeing how the world globalized here we compared three different eras and observed the effect of globalization on culture.
With the globalization of a product, a company might benefit in many ways. First, by sifting its production or services overseas, the company can reduce its overall production costs due to availability of low-cost labor. Second, working collectively with other companies overseas allows companies to access technical knowledge or resources that are either unavailable or are too expensive at home.
Globalization is the increasing interconnectedness of people, places, and cultures throughout the world today. The effects of this homogenizing process that we call globalization can be seen in all aspects of life. From McDonalds being in almost every country, to the majority of North American clothes being made in periphery countries, to the technological ability that allows us to instantly communicate with people anywhere in the world, the effects are everywhere. Economically today, globalization has had both positive and negative effects around the world, with many similarities to colonization. Globalization has also led to increased poverty amongst the global periphery, and a specific group of winners and losers within this process of globalization.
Globalization is one of the main aspects in the 21st century. Globalization has brought the world closer; all the things that are happening nowadays are recognized globally even if they happened locally (Buckley). According to Nayef Al-Rodhan GCSP (Geneva Centre for Security Policy) globalization is not a single word or concept. It contains many other concepts within itself. Globalization is composed of different concepts like incorporation regarding the economics, transmitting information or understandings, stability within beliefs, and other concepts (Al-Rodhan p.3). This paper deals with the definition of Globalization, the advantages and disadvantages of globalization, and based on these information the views that to which extend the globalization is beneficial for majority of the world's population. The concept of globalization has changed the whole shape of the world. It has both its positive and negative impacts on people's life. However, by taking both the advantages and disadvantages into consideration we can find that to a large extend globalization is beneficial for majority of the world's population. With the help of globalization the works that were difficult in past is getting easier in today's environment. People are getting closer to each other, which is a product of globalization. Moreover, the knowledge and informations are being circulated in very good way which is a very good sign for having a good and prosperous life.