Feasibility Of Spain As A Tourist Destination

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Introduction

In this report, Tourist Australia, a service organisation in the field of tourism was chosen.

Spain has been identified as a potential target for Tourist Australia’s global operations. Hence, research into the factors related to the political, legal, economic, socio-cultural, and technological environment of Spain were conducted. This was combined with a SWOT analysis of Tourist Australia to make the appropriate recommendations. This report is the compilation of the steps above and is aimed at assisting the Senior Management team of Tourist Australia on the feasibility of Spain as a possible location for global operations.

Tourist Australia

Since 2001, Tourist Australia has been providing satisfied customers with holiday packages, accommodation, transportation requirements, tourist information and excellent after sales support.Tourist Australia has gained many loyal customers and increase business through promotion by word of mouth (About Tourist Australia, n.d.)

Political Environment

The political structure of Spain is of a parliamentary monarchy, as structured upon the 1978 Constitution (M, 2007).

The Constitution states the King (currently Juan Carlos I) to be the Head of State (M, 2007).

In addition, the Constitution established three powers as the form of government: the Legislative, the Executive and the Judiciary (Political and Economic System in Spain, n.d.). Judiciary powers are discussed in the following section, Legal Environment.

The Legislative powers are manifested in the form of a bicameral parliament with a lower and upper chamber. The lower chamber is known as the Congress of Deputies which has 350 members while the upper chamber is the Senate, which is consists of 259 members but with little influence (Political Structure, n.d.).

On the other hand, Executive powers lie within the Council of Ministers (Cabinet), which in turn, is headed by the President of the Spanish Government, or Prime Minister. (Political Structure, n.d.).

The Prime Minister is nominated by the monarch, but is subject to approval by democratically elected Congress of Deputies (Political and Economic System in Spain, n.d.).

At this point, Spain is led by the Prime Minister Jose Luis Rodriguez Zapatero, leader of the Spanish Socialist Workers' Party (PSOE), who was re-elected Prime Minister in March 2008.

Based upon the lack of information pertaining to any notable events which signifies political turmoil and instability in Spain, after extensive research, it can be inferred to a great extent that Spain does not experience significant political disturbance, indicating a diplomatic political culture and the presence of effective management at all governmental levels.

Legal Environment

According to Nadal and Salvatore (2000, 318), the Spanish constitution ensures equal distribution of authority and power amongst the central government and the autonomous communities.

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