Introduction
In this report, Tourist Australia, a service organisation in the field of tourism was chosen.
Spain has been identified as a potential target for Tourist Australia’s global operations. Hence, research into the factors related to the political, legal, economic, socio-cultural, and technological environment of Spain were conducted. This was combined with a SWOT analysis of Tourist Australia to make the appropriate recommendations. This report is the compilation of the steps above and is aimed at assisting the Senior Management team of Tourist Australia on the feasibility of Spain as a possible location for global operations.
Tourist Australia
Since 2001, Tourist Australia has been providing satisfied customers with holiday packages, accommodation, transportation requirements, tourist information and excellent after sales support.Tourist Australia has gained many loyal customers and increase business through promotion by word of mouth (About Tourist Australia, n.d.)
Political Environment
The political structure of Spain is of a parliamentary monarchy, as structured upon the 1978 Constitution (M, 2007).
The Constitution states the King (currently Juan Carlos I) to be the Head of State (M, 2007).
In addition, the Constitution established three powers as the form of government: the Legislative, the Executive and the Judiciary (Political and Economic System in Spain, n.d.). Judiciary powers are discussed in the following section, Legal Environment.
The Legislative powers are manifested in the form of a bicameral parliament with a lower and upper chamber. The lower chamber is known as the Congress of Deputies which has 350 members while the upper chamber is the Senate, which is consists of 259 members but with little influence (Political Structure, n.d.).
On the other hand, Executive powers lie within the Council of Ministers (Cabinet), which in turn, is headed by the President of the Spanish Government, or Prime Minister. (Political Structure, n.d.).
The Prime Minister is nominated by the monarch, but is subject to approval by democratically elected Congress of Deputies (Political and Economic System in Spain, n.d.).
At this point, Spain is led by the Prime Minister Jose Luis Rodriguez Zapatero, leader of the Spanish Socialist Workers' Party (PSOE), who was re-elected Prime Minister in March 2008.
Based upon the lack of information pertaining to any notable events which signifies political turmoil and instability in Spain, after extensive research, it can be inferred to a great extent that Spain does not experience significant political disturbance, indicating a diplomatic political culture and the presence of effective management at all governmental levels.
Legal Environment
According to Nadal and Salvatore (2000, 318), the Spanish constitution ensures equal distribution of authority and power amongst the central government and the autonomous communities.
The Management of Tourism at Hengistbury Head Introduction = == == == ==
The Executive Branch refers to the Presidential seat in both governments. The Presidency is a paramount institution, not only of the Mexican Government but of the US Government as well. The Countries entire political system is positioned around the presidency. In the United States the President also serves as Commander in Chief of the Armed Forces. The President appoints the cabinet and oversees the various agencies and departments of the Federal Government. The Executive Branch is checked by Congress which would be the Legislative Branch. In order for someone to become President, he or she must be a natural -born citizen of the United States. He or she must be at least 35 years of age and must have resided in the US for at least fourteen years. Once elected, the President must serve a term of four years, and may be re-elected only once. Now, the Executive Branch of the Mexican government is very similar to that of its neighbors, but there are some pivotal differences in the institution. Presidents are elected by a majority of registered voters in the thirty-one states and the Federal District. The President holds the formal titles of chief of state, head of government, and commander in chief of armed forces. The candidates must also be at least thirty-five years of age by election day.
When the term “monarch” is used, the first thing that comes to mind is a bombastic king and queen with unlimited power. The reality is, this is not always true. The definition of a monarch is “someone who is the head of a state government, either in reality or symbolically” (Nederman 2). Such a government is known as a monarchy. A monarch usually either inherits sovereignty by birth or is elected. Either way, a monarch typically rules for life or until abdication. Depending on the type of government in place, the “monarch’s true power varies from one monarchy to another” (Nederman 2). They may be complete tyrants, known as an absolute monarchy. On the other hand, they may be ceremonial heads of state who exercise little or no power and are only a figure head which is known as a constitutional monarchy (Nederman 2). These different types of governments have all been around for about the same amount of time. However, some are more renowned than others.
Who has the greater legitimacy to represent the people? The president or the legislatures. In comparing the Chilean 1970 Presidential Election to 1979 Spanish appointment of Adolfo Suirez as Prime Minister, Linz notes “Allende received a six-year mandate for controlling the government even with much less than a majority of the popular vote, while Suirez, with a plurality of roughly the same size, found it necessary to work with other parties to sustain a minority government”. Linz supports the fusion of the executive and legislative branches because it forces a sense of cooperation. He points out that “presidential systems may be more or less dependent on the cooperation of the legislature; the balance between executive and legislative power in such systems can thus vary considerably” Linz admits that “presidential elections do offer the indisputable advantage of allowing the people to choose their chief executive openly, directly, and for a predictable span rather than leaving that decision to the backstage maneuvering of the politicians.” but qualifies it by stating that it is only and beneficial if the majority of the people of spoken. In Scott Mainwaring and Matthew Shugart’s critical appraisal of “The Perils of Presidentialism” they offer counter arguments when they suggest that a bicameral parliament can just as easily have dual legitimacy issues as a President and legislative body. It should be recognized that Linz does not address the checks and balances that allows for a more regulated government ensuring that power is not concentrated in the hands of one group. Nor does he address that elections
The Spanish Inquisition was used for both political and religious reasons and founded by the Catholic Kings in 1478 . Spain at the time was a nation-state that was born out of religious struggle between numerous different belief systems including Catholicism, Islam, Protestant and Judaism. Following the Crusades and the Reconquest of Spain by the Christian Spaniards the leaders of Spain needed a way to unify the country into a strong nation.
In order to understand the effects of the Spanish Civil War, the atmosphere of Spain prior to 1936 needs to be understood as well. Spain, unlike major European powers, never experienced a bourgeois revolution and was therefore still dominated by a significant aristocracy. However, Spain had gone through several civil wars and revolutions making violence one of the most common devices for change. It, also, had undergone several cycles of reform, reaction from the opposition, and reversal by military uprising led by a dictator before 1936 (Preston 18).
Religion is very important in Spain. Many Spaniards are baptized, married and buried as followers of the Roman Catholic church. Under the 1978 constitution the church is no longer Spain's official or recognized faith, though financial support is still provided by the state. As a result, the church's effect on the Spanish
Portugal’s political past has had a variety of types Government. They have ranged from monarchy and constitutional monarchy to republic and dictatorship. Democracy came in really late for Portugal. Today Portugal is a modern parliamentary democracy, which was adopted in 1976. It has a similar government like us with a president and 3 branches of government (legislative, judicial, and executive), however it has a prime minister that is head of the national government. The current president of Portugal is Anibal Cavaro Silva and is the head of State. In Portugal a president is elected by popular vote to a five year term and is legible for a second term.
...nal tourism." Annals of Tourism Research 30.3 (2003): 606-624. ScienceDirect.com. Web. 10 Apr. 2012. .
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
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