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Comparing and contrasting mcdonalds vs wendy's
Introduction about fast food chains
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Mcdonald's Who? Evaluators, Consumer Reports, in their piece, “Fast Food: Four Big Names Lose,” processes 36,733 readers rates of food, value, staff, and speed at 53 restaurant chains. Consumer Reports’ purpose is to portray the idea that the big name chains we all know are not always the ones fast food goers should first turn to go to. They do this by adopting a persuasive tone by the use of charts, facts, and comparison words to utilize the broad knowledge of regular fast food goers’ minds. First of all, the author provides facts within the article. 60% of iguanas die at age 4. Did that throw you off guard? Consumer Reports use fun facts throughout their passage that completely interrupts the story by providing an off topic statement …show more content…
Consumer Reports tell differences between two restaurants by the use of “other than”, “stands out over the rest”, “fared better”, along with many other sayings. When trying to note varying elements of two different components, allowing those types of phrases are necessary. Without them, the piece would lose the persuasive tone that is needed when trying to get a climatic point across to the audience. Consumer Reports is aware of the audience they are obtaining too, in result to the arrangement and wording of the content presented. Often enough, the body of information contained in the evaluation is an elaboration of elements of fast food restaurants. With that being said, to genuinely understand what you're reading, you had to have gone to different fast food restaurants frequently. If you only get fast food once a week and only to Mcdonald’s, this piece is not for you. With Consumer Reports keeping that in mind, the advancement of the detail is high. Did you know that “fast foods’ interior are usually painted using muted colors” (786)? The placement of this statement boosts the author’s credibility by providing an impressive statement that not many people of the general population had ever noticed. Knowing most of the people reading don’t visit that many different restaurant, Consumer Reports does try and expand their audience. McDonalds, Burger King, Taco Bell, Dunkin Donuts are headlined greatly throughout the piece in regards to connect a larger audience to the piece. The authors are expecting the readers to, at minimum, have visited the most popular chains as they are used quite a
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
Often people buy a book at a bookstore after reading the first few pages to make sure that the book is interesting enough to continue reading at home. That is why Amazon has a “Click to LOOK INSIDE!” button on each book. It is the most important part of a whole book in order to catch potential readers. One would expect that both In-N-Out Burger and Fast Food Nation must have strong hooks at the beginning since they were both New York Times bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue of In-N-Out Burger, the author Stacy Perman writes not about the hamburgers or the company, but mainly about the phenomena that the burgers caused. On the other hand, in the introduction of Fast Food Nation, the author Eric Schlosser splits it into two different parts, a story about Cheyenne Mountain Base and a quick overview of fast food industry. Throughout the prologue of In-N-Out Burger, Perman successfully gets the attention of the readers by describing the facts in detail, which makes them want to turn the pages for further reading. On the contrary, despite Schlosser’s concise and precise narrative, the introduction of Fast Food Nation does not seem to make the readers want to read more due to his unsuccessful analogy and composition of the chapter. The introduction of In-N-Out Burger definitely draws more attention of the readers than that of Fast Food Nation due to the rhetoric and composition.
“The passive American consumer, sitting down to a meal of pre-prepared or fast food, confronts a platter covered with inert, anonymous substances that have been processed, dyed, breaded, sauced, gravied, ground, pulped, strained, blended, prettified, and sanitized beyond resemblance to any creature that every lived (Berry 9).” This a great example that makes that makes us learn and think about when we eat a fast food product and also what it contains. This should a reason for us to be thinkful of the food products that we consume on a daily basis, and so do our
These sources include a research on obesity from 1989-2004 and the help from a cardiologist, gastrologist, and general practitioner. Utilizing these sources help boost Morgan’s credibility by showing that he has done research and the information he provides are professional. In addition, Morgan also utilizes his project of eating Mcdonald's for a month to portray the devastating effects of fast food places such as by listing how he has gained 24 lbs and 8% of body fat. By including these statistics, Morgan is able to display to the audience the terrible effects of eating fast food constantly and set an example of what would happen if they don’t stop. Thoroughly by utilizing these sources, the claims of America being the fattest country and fast food being unhealthy for the regular body can be seen as very true, as his results and research has thoroughly proved his
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
The observation and focus group studies of the experiment yielded mostly qualitative data. During the observational study, it became obvious that there was not a plethora of advertising for healthy options in the fast food restaurants visited. Chick-Fil-A had only one display of advertising for healthier food in their restaurant. Healthy menu items such as salads, grilled chicken, and fruit cups advertised on table markers, however they could only be seen when they were handed to the customer after they had ordered. This promotion seemed to be ineffective, as orders for fried nuggets and sandwiches were significantly more popular.
The term “fast-food” is usually distinguished by food served very quickly to a customer by drive-through or carry-out. Fast-food restaurants are highly associated with low-cost and malnutrition foods with brief consumer and employee interaction, and below average cleanliness based on restaurant health inspection reports. Chick-fil-A has changed the usual perception of fast-food restaurants. Rather than burgers and potato fries, Chick-fil-A serves chicken sandwiches and waffle fries. Chick-fil-A also shows their appreciation for employee to customer relations, rather than ignoring the social aspect of serving customers when operating at a fast pace. Chick-fil-A’s menu selection, customer interaction, and clean eating
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
The essay” Black Friday: Consumerism minus Civilization” we will see what others think about how consumers spend their time and money. (Leonard pp.164-70) And in the article “Fast Food: Four Big Names Lose,” we hear about what the customers think of our fast food system and how they are for our health and pocketbook. (consumer reports pp 772-82) The food as the thought of as an expression
1. In chapter one, the author talks about how the fast food industry began and how the car culture played a key role in the business. The second chapter described some of the marketing techniques used, including Walt Disney and how kids were being targeted to get more consumers. Chapter three talked on it was the young men and women of America who were working behind the counters at the fast food joints and how they were getting the minimum wage and companies were always trying to find the best ways to save money and keep costs down to a minimum.
Another point of reason I would like to argue about is fast-food restaurants are everywhere and it is difficult for one to find any alternatives. I would also like to ask of the consumers to look at it from another view. There are many choices available to consumers each day some can do harm, while othe...
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.