Fashion Industry Analysis Of Zara

The Fashion Industry Strategic management practices can be effective if the people in the management seat are eloquent to the fact that fashion industry is composed of different products and markets trends where element of style is short lived. The following features define fashion industry: the products in the fashion industry are short live as they are mostly designed to fulfill the mood of a specific moment. In this essence, the products are seasonal which make them short lived which are measured in weeks or months. Given the demands of the textile consumers, the products are not stable or linear as they are managed by weather, media trends, celebrates and other icons (Lee, 2016). Textile and clothing industry has taken a global

This has been possible through a remarkable and strategic supply chain of the company. Design, purchasing, production, distribution, and retailing are arranged in very unique way. Zara produces clothes that are not so much dissimilar to other manufacturers, but they beat them to the market (Sartal et al., 2017). The company has employed a policy that use less expensive fabrics, which has helped them to dispose the products at a lower price as compared to other competitors. Pricing policy at Zara has given the company a resounding marketing advantage that has helped it compete effectively in the congested industry. Supply chain has given the company due competitive advantage and it has been able to maintain it by design, warehousing, distribution, and logistics functions (De Jorge Moreno, & Carrasco, 2016). Zara has made this possible by design the organization, operational procedures, performance measures and even office configurations that has helped the flow of information and product easy. Zara manufacture its products in small quantity, which make the products, last in the stores for a small time and give it easy to manage and change the fashion depending on trends. To help the company meet its distribution and customer demands, the company has implemented a scheduling techniques, centrally managed inventory, reduced design cycle time, strong it system and logistics and distribution channels that were