Executive Director Of Healthcare Support Service Non-Profit Organizations

The executive director of a healthcare support service non-profit organization represents the value of interpersonal communication, and relationships through various methods in different roles of this position. For example, the executive director should possess exceptional communication skills, group and public communication skills, effective communication, and managerial skills. The assigned role of executive director of healthcare support services, is the leadership role. People who are given the leadership role possess driven, passionate, and powerful mindsets. For instance, an executive director of health care support services has legitimate power because they are in charge of managing team members. Therefore, “Legitimate power stems from

our belief that certain people should have power over us, that they have a right to influence us because of who they are. Legitimate power derives from the roles people occupy (DeVito, 318).
The position of executive director has to implement many tasks while under pressure, and is responsible for managing the organizations' fundraisers, setting team goals, supporting and representing the non-profit organization within the community and sometimes outside of the community.

When representing the organization the executive director should have excellent public communication, to small group communication skills. The executive director has to constantly change their context when communicating in different events. For instance, when an executive director is implementing a public speech to a large crowd of people, they possess high competence which means, “the ability to communicate effectively” (DeVito, 11). They also communicate with influential meaning in their messages and strong context. “Messages are signals that serves as stimuli for a receiver and are received by one of our senses, auditory, visual, tactile, olfactory, gustatory, or any combination of these senses” (DeVito 12). The executive director uses influential context when getting their point across during public speeches. The executive director should also have the ability to communicate coherently, both in written and oral

communication.
However, in the work environment dialect changes when communicating with colleagues, or people who are of higher status.

An executive director also has the knowledge to communicate assertively when confronting team members when necessary. Therefore, “communication always takes place in a context, or environment, that influences the form and content of your messages.” In addition, “cultural context includes the cultural belief and customs of the people communicating” (DeVito, 12). It’s crucial that executive directors in this work field possess excellent interpersonal communication because they are always involved in some form of communication, whether it’s between a colleague, participants in the service, or discussing concerns, future goals, and organized strategies to the board of directors in meetings . In addition, “Interpersonal communication is the verbal and non-verbal interaction between two (or sometimes more than two) interdependent people (DeVito, 5).

The position of executive director of a non-profit healthcare organization must be collaborative and trustworthy if they want receive any credibility. A person of high credibility has “personal power, competent, knowledgeable of good character, and is charismatic or dynamic. As a result, you’ll be more effective in influencing attitudes, beliefs, values, and behavior. Credibility is not something you have or don’t have in any objective sense; rather, it’s a function of what other people think of you” (DeVito, 320). Therefore,

executive directors receive high credibility in the organization.
Lastly, it’s important that executive directors show sensitivity towards cultural differences. Not only are communication skills, critical, but an appreciation for cultural diversity is also an important trait in the position of executive director. Sensitivity to cultural difference is “the ability to interact effectively with members of other cultures often translates into financial gain increased employment opportunities and advancement prospects as well” (DeVito 31). In addition, since executive directors interact with many people of diverse cultures, it is required that they possess cultural sensitivity. Therefore, “Recognizing and being sensitive to cultural differences will help increase your accuracy in perception” (DeVito, 31). The same goes for genders, gender identity, and sensitivity towards sexual orientations. Thus, the approach in which executive directors communicate are also influenced by culture.