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Political correctness gone too far
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Excessive Political Correctness
Companies are afraid. Very afraid. They are not offending anyone, catering to all ethnicities, cultures, and backgrounds, and being “politically correct” in every sense of the word. In fear of offending any potential customers they might have, companies adopt an “all-inclusive” approach to their image. Advertisements depicting groups of people of identical race have become an endangered species; all walks of life are being crammed into any group of people representing a logo. This practice may seem insignificant, but it has infiltrated everything, everywhere, and has reached an unrealistic level.
Burger King had good intentions in creating the Kid’s Club in 1990. The group pictured below littered all Kid’s Meals, cups, and were often within the meals themselves as toys. Within their slew of characters, Burger King managed to represent Hispanics, Blacks, Whites, tomboys, dogs, nerds, and those confined to wheelchairs. Kudos to Burger King for this unprecedented and unabashed attempt at political correctness before P.C. was even a household term. However, somewhere in the planning process, the Kid’s Club went horribly astray. The characters were not only representatives of their respective societal group, they were stereotypes. In one of the most obvious instances, the bright young boy in the wheelchair was cruelly named Wheels, as if to add insult to his debilitating disability. The redhead to the right of the picture is named I.Q. and is stereotyped as a nerd with his thick glasses, loaded backpack, calculator, giant digital watch, and a finger pointed knowingly upward, as if I.Q. himself knows the answer to any question life may throw his way. The group as a whole looks cheerful...
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... every walk of life within the smallest space possible can be considered normal. Companies go to the extreme in marketing to every group of society possible, fishing for consumers in every walk of life. This practice is not only overdone; it appears forced, artificial, and is excessively politically correct.
Works Cited
Block, Ryan. "Sony Under Fire for "Racist" Advertising." Engadget. 6 July 2006. 25 Oct. 2006 .
LexisNexis. 15 Sept. 2006. University of Connecticut. 25 Oct. 2006 .
The Princeton Review. 25 Oct. 2006 .
"United States History." Microsoft Encarta. Microsoft Corporation. 25 Oct. 2006
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This research focuses on how corporations use Mainstream agencies (General Markets) to target African American consumers. Mainstream and General markets are defined as ad-speak for "White" as in general market agencies (Brandweek, 12/06/99). Also defined in Brandweek (12/06/99) is the word targeted which is ad-speak for "Ethnic/Urban" examples being Blacks, Latinos, and Asians. A majority of corporations have two main problems when targeting the African American community. First, most corporations use Mainstream agencies instead of hiring African American-owned agencies or hiring people who specialize in African American marketing. The African-American market is served by its own specialized media, and national studeis have shown that black consumers are more suscep...
Without the history of Censorship, what type of things would children be watching? Without the unique methods of Censorship, what kinds of films would be being released into the public? Throughout this essay I will be explaining the steps taken to achieve the level of Censorship, that we have now.
The comments made about the family were unwarranted and unnecessary. They were just made by people who wanted to be hateful and not celebrate that other were included. The southern area is more known for their traditional ways while, they are not the only states that have racism. Racism will continue to be a problem as long as people do not want to learn about what others go through and their lifestyle. By commercials being more progressive things will slowly change just as the world. Though the ad was pulled off the air it was able to reach so many families but, also make them feel like American is still a melting pot. Accepting people’s differences is what America is prided on so, people should be able to love and be happy with whomever they
The “Politically Correct” movement’s purpose is to bring historically condescending terms, offensive music and art, and controversial educational content to an end and replace them with more positive and less-offending references. Offensive and demoralizing efforts are wrong, but the censorship and deletion of words and phrases that do not contain the intention to demoralize are taking political correctness too far. Politically correct (or “PC”) antics have created a social decline that is growing worse with each generation, specifically regarding areas of art, education, language, and our right to freedom of speech; the degradation they have brought to the American psyche has even led to name-changing.
To answer these questions, it is important to find out where advertising with racial elements all began. From the 1970's, many parts of Europe had begun to show si...
Most of the time, when an advertisement is made to be racist on purpose, it is done so for the sake of humor. However, to the people that are affected by racial discrimination, it remains incredibly hard to view these advertisements in a humorous way. A source from Desginmatic.com says, “The idea that racism in advertising can be of good may be laughable. However, there’s a major difference between the multicultural marketing practices of the 1920s and today’s racial stereotyping in advertising” (desginmantic.com). This is basically saying that although today’s advertisers believe that we still live in a culture in which advertisements like these are actually acceptable and humorous, they need to realize that we do not and that these advertisements are not only unamusing, but they are extremely insulting as well. The effects of racism are often one
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