Examples Of National Dress In Zimbabwe

1. National Dress

People in Zimbabwe likes to wear colorful dresses. The national dress is a wraparound cloth, head wrap and earrings and necklaces. The men uses a dress named as Karos and women uses a dress named as Isigolwani. Dresses wear by the children’s are known as isiphephetu which consist of beads and lots of colorful ribbons. These national dresses are used on special occasions like Independence Day. However people in Zimbabwe donot wear the traditional cloths any more and they are adopting the modern cloths styling done in Europe and west. The young generation in Zimbabwe wear causal T-shirts, jeans and shorts.

2. Types of Clothing worn at work

As we already knew that Zimbabwe is basically an agriculture base country, so the number of people that worked on fields is larger than the number of people who works in offices. Those who are working of fields are using different sort of colorful cloths which are easy to wear and can be handled easily while working on fields where as in offices the professionals wear tie and suits. With the

Here in this sections we have find out that Zimbabweans are people who love to wear colorful cloths and they are still conservative in wearing cloths which will not expose the body parts especially of women. The Zimbabwean economy is not so strong and is importing cloths from China and South Africa. Their own clothing industries collapsed due to downfall in their currency and falling local demand. Here its our opportunity to step into this market with the good quality textile products which will be highly appreciated by the people but we still need to kept in mind the weak economy so to the pricing factor will be handled very carefully. Our target market segment will be students, employees and all those who are likely to wear western styled