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Compare and contrast the shopping habits of men and women
Gender difference in shopping
The role of gender in consumer behaviour
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Gender Observation Assignment For this observation assignment, i decided to observe men and women at the mall. Since my friend Ashley works at one, she did me a favor and let me stay behind a counter during rush hour. Ashley said rush hour would be about five to eight. I came in at four to see what the difference would be before rush hour. I got to see the alternation from men and women with shopping techniques, to behavior encounters and how they reacted in particular with an occupied store. By observing this it made me realize that men and women are completely different shoppers. When I first came in there weren't that many people. Id say about ten, up to fifteen most. Everything was steady. The women took their time and went through each aisle until they couldn't find something they like and leave. For the men, they skimmed through aisles, as if something were nice to them, they double check it with a friend …show more content…
then debate on getting it. I noticed that men tend to get a little hesitant to ask their friends for opinions because it seems 'feminine'. While the women ask freely. Women are more conservative when it comes to finding clothes. Everything has to be ideal. I came across this one customer in particular that needed to find a dress for a wedding. She didn't want a dress too short or too long, not much cleavage and a no sleeve. She also wanted it in pink. A worker assisted her and showed her a few dresses. She had a judgement for every one of them. This customer made me realize that women put a lot of intention into their clothes more than men. It was pass five and customers are coming in more and more.
The amount of people in the store made a huge difference in both men and women. They became more fast i would say. Instead of the men skimming through clothes, the women are now too. Clothes started to drop on the floor, fitting room lines were getting longer and paying was a hassle. The attitude in the women started to shift. I notice that the more crowd it gets the less people find something they want due to over looking the clothes because of the popularity the store got. I was sitting behind a counter next to a dressing room when I over heard a lady and husband. He insisted to try on the clothes and kept telling her it would look nice since she liked it but she kept saying otherwise. That shows me that women are very critique. As for men, they see something they like, pick their size and its done. Men basically only judge by its design and of course color. While women judge by color, design, fabric and sometimes how it looks on others point of
view. By observing men and women at the mall, i learned that men take a shorter period of time shopping with other men then women.
Both Deborah Blum’s The Gender Blur: Where Does Biology End and Society Take Over? and Aaron Devor’s “Gender Role Behaviors and Attitudes” challenges the concept of how gender behavior is socially constructed. Blum resides on the idea that gender behavior is developed mainly through adolescence and societal expectations of a gender. Based on reference from personal experiences to back her argument up, Blum explains that each individual develops their expected traits as they grow up, while she also claims that genes and testosterones also play a role into establishing the differentiation of gender behavior. Whereas, Devor focuses mainly on the idea that gender behavior is portrayed mainly among two different categories: masculinity and femininity, the expectation that society has put upon male and female disregarding any biological traits. Furthermore, both could agree with the idea that society has an effect on how an individual should act based on their gender. Yet, additionally Devor would most likely disagree with Blum regarding the assumption that a biological factor is involved in this following case, but I reside on Blum’s case. Although society is indeed one of the major contributions as to how one should act, as Devor states, biology is somewhat like a foundation that leads to how one should behave as they grow and acknowledge their gender difference as well, residing on Blum’s argument.
In the book Difference Matters, Brenda J Allen, begins writing about how gender matters in society. One of the main topics that she talks about is how in today’s society the male gender is the more predominate gender. As the reader, she has brought to mind many new ways to view how males earn more money then females, how we classify jobs as masculine or feminine, and also how society excepts males’ vs females to act and preform in the work force.
The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities written by Joan Z. Spade and Catherine G. Valentine is a book about the sociology of gender and the construct thereof. The writers use a metaphor of a kaleidoscope to illustrate their interpretations of the topic. A kaleidoscope is a toy consisting of a tube containing mirrors and pieces of colored glass or paper, whose reflections produce changing patterns that are visible through an eyehole when the tube is rotated. Utilizing the similitude of the kaleidoscope, this collection presents gender as a result of always transforming patterns get under way by prisms that underlie change, both straightforward and complex, bringing about an extensive variety of possibilities. The book
Gender Matters is a collection of various essays on feminist linguistic texts analysis, by Sara Mills. Mills develops methods of analyzing literary and non-literary texts, in addition to conversational analysis based on a feminist approach. The author draws on data from her collection of essays gathered over the last two decades on feminism during the 1990s. The essays focus on gender issues, the representation of gender in reading, writing, and in public speaking. Furthermore, it highlights the importance of feminists’ analysis of sexism in literature and the relation between gender and politeness. The article is informative for my research paper, as my topic is going to cover language analysis of the text and who women reading and writing differs according to the discourse analysis within linguistic, psychology, case studies audiences and surveys. The book would be helpful, particularly the last three essays that discusses gender, public speaking, the question of politeness and impoliteness in public speaking. Mills’ analysis is not complete without including the idea of global notions of both women and men, to see whether women and men write and read in the same way globally. Therefore, an update would enrich the book’s discussion section. Although, Mills addresses the class and race theme in language and public speaking, I will only look into the role of language that plays a part in doing or reducing gender in literary, non-literary texts and in conversation.
I walked into the front of the store to see a crowd of people searching for a good grocery cart. One that wouldn’t wobble every second that you pushed it. I took a look at many of the faces as they were beginning or ending their shopping experience. The people walking in looking for a cart seemed unsure or not pleased to be there in the first place. While the people leaving looked happy and eager to get home. I took this as a clear sign that this was not the most enjoyable place to ...
Anthropologists study customers’ shopping behavior to put together a pattern of how people shop, and from that, they arrange the items
Some go right for the shopping carts, while others head for the ATM machine only to discover the posted sign “out of service” those customers head straight to the door maybe to find another ATM machine while the other customers head straight for customer service to return purchases and to pay bills, but before they can return their purchases those customers have to join very long line with only two employees at the cash register with a line that is hardly moving. Further down following the other customer along the aisle you get a quite discovery of just who the customers really are by the choice of product they choose and how long they linger in a specific area whether it is making a decision on what product to buy or a spur of the moment purchase. The most populated area by far that I have o...
My first observation exercise was at the shopping arena. The shoppers tended to move in groups and were more concerned with the needs of their groups. The children however socialized in between groups prompting uncomfortable apologies and new friendships. The workers' age seemed to be distributed from as low as 18 to the mid-60s. Races were diverse ranging from Hispanic to Caucasian to Africans and Asians. The mall was female dominant though there were males present. The staff at most of the stores had on casual clothing, seeming happy and patient with the children and impatient customers. They also knew each other without having to look at their name tags and I did not observe any tension amongst the workers.
Intersectionality is an important concept that allows the study, understanding, as well as response to the ways in which gender interconnects with otter identities and the ways these connections contribute to unique experiences. According to Symington (2004), the intersectional analysis focuses on revealing the various identities, exposing the diverse types of discrimination and disadvantages that takes place because of the combination of identities. Additionally, intersectional analysis purposes to address the ways in which patriarchy, racism, class oppression and other systems of discrimination lead to disparities that structure the relative positions of women. Symington continues to point out that the objective of this analysis is not to demonstrate that one group is more privileged or victimized than another but to identify the important differences and dissimilarities in order to assist the society to overcome the issues of discrimination. Additionally, this would help the society in putting in place conditions for all the people to enjoy human rights (Symington, 2004).
What is meant by Identity? Identity is a universal characteristic of which one can be recognized. One can be recognized by their race, gender, sexuality, family or social class. Identities shape a person that help them get through the journey to their dream and life. Factors like gender and family play a vital role in shaping a person’s individual identity. Gender identity is one’s perception of the activities that is “masculine” and “feminine.” Family identity can be seen in one’s family values and culture. Family plays a vital part in one’s gender identity. In today’s world, Identity is a major part of life, it defines who we are, where we come from. A person’s
When it comes to citizenship, equal rights for all members of the society are one of the attributes of many beliefs. Feminists, among others, believes that this conceals the reality of unfair nation on the foundation of class, ethnicity, race and, what this paper particularly focus on, gender, which can render women subject to discrimination (Meer and Sever, 2004). The outcome of this is inequality in society where because of the source of their divergence, some people are being excluded from their rights and responsibilities. Having understood the reasons why feminists criticize the notion of citizenship and inequality, this essay is going to do a specific case study on gendered nationality. This essay will first look at the current discrimination that women face in the form of nationality, how culture and religion play a huge role in relation and how women themselves have to fight for their own right to reduce gender discrimination in their laws. Lastly, in the conclusion, recommendations will be included in what I think would help in diminishing gender discrimination against women in nationality.
Several weeks ago I observed a woman at the Mall. She and a young man sitting directly across from each other were engaged in what was apparently a mutual flirting. But the younger man seemed much more confident and cocky than did the woman. For one thing, he was more relaxed and calm. The woman, however, kept her arms folded over a bag that she was holding on to very tightly. The woman also had a strong tendency to look down more often than the man. Although her admiration for him was obvious, she seemed to be trying hard to conceal it. Often women seem to be more noticeably shy than men. Non-verbally, their “body language'; seems to communicate their feelings of great uncertainty and self-consciousness.
Women and gender studies contribute greatly to our understanding of the social and cultural world we inhabit. Studying the complex issues of this field has instituted many key insights. Two major insights that positively affected our society are the awareness through learning and through this awareness activism that can ensue.
Social Construction of Gender Today’s society plays a very important role in the construction of gender. Gender is a type of issue that has raised many questions over the years in defining and debating if both male and female are equal. Today, gender is constructed in four different ways. The The first way gender is defined is by the family in which a child is raised.
Gender is such a ubiquitous notion that humans assume gender is biological. However, gender is a notion that is made up in order to organize human life. It is created and recreated giving power to the dominant gender, creating an inferior gender and producing gender roles. There are many questionable perspectives such as how two genders are learned, how humans learn their own gender and others genders, how they learn to appropriately perform their gender and how gender roles are produced. In order to understand these perspectives, we must view gender as a social institution. Society bases gender on sex and applies a sex category to people in daily life by recognizing gender markers. Sex is the foundation to which gender is created. We must understand the difference between anatomical sex and gender in order to grasp the development of gender. First, I will be assessing existing perspectives on the social construction of gender. Next, I will analyze three case studies and explain how gender construction is applied in order to provide a clearer understanding of gender construction. Lastly, I will develop my own case study by analyzing the movie Mrs. Doubtfire and apply gender construction.