Logo
The logo we chose is from Sunshine and Miracle’s group. According to the logo they have designed, we can clearly determined this is a visual logo. On the logo, we can see the figure of a pair of table tennis bat, and there’s “Ping Pong” and “2017” on it, the viewers can clearly figure out what is the meaning of this logo and understand what’s the company stand for. In essence, the logo meant to make the customer to recognize what’s their main product, thus Sunshine’s group is the best choice to represent the Ping Pong contest among all the logos that Digital Media students have designed. Furthermore, the symbol of the design is the table tennis bat and with some think lines as background. There are two smaller Ping Pong bats figures surrounded
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However, the color Sunshine’s group has chosen is the black and white. We consider it as a simple but recognizable logo because the meaning is easy to detect and to understand. In fact, the color also communicate the meaning of the logo, however in this design, the logo does not have any colors other than black and white, thus determined it as a simple and recognizable logo. On the other hand, the font Sunshine’s group used is a thick lined font. The purpose of the logo is easy to identify. Last but not least, this logo compared to other logos the Digital Media group has designed, this one is more attractive is because this logo is really chic and artistic, as a viewer we felt this logo brought me a smooth feeling and as we mentioned numbers of time that this group’s logo is especially remarkable. One factor this logo is better might also because that other group didn’t do a good job. Lastly, we consider that because the students in Sunshine’s group are all art students, and we have a better feeling for art students, we felt more confident towards their design and art …show more content…
On the backside of the T-shirts, the Ping Pong logo will be placed at the center of the T-shirt. The colors we provided to the students will be black and white, because we have to make choice between quality and outlook, for our gourd we chose the later. However, the Ping Pong logo is balanced and centered, but the Orcas logo isn’t. The proportion of the Ping Pong logo will be nearly the half of the T-shirt. The order of the logo is the orcas logo which represent our school will be placed at the font of the T-shirt, and the Ping Pong logo will be placed centered at the backside of the T-shirt. The rationale is that, we want to make the Ping Pong apparel looks more obvious and easy for the viewers to catch the attention. In addition, we also want the viewers to focus on the Ping Pong logo, as you know that in summer, students will simply just wear a shirts, and the benefit of placing the Ping Pong logo at the back of the T-shirt and exaggerate the size of the logo is that the Ping Pong will be more remarkable and recognizable. We have confident on this design, because we are not only focus on the front but also the backside of the
Cotsonika, Nicholas (2009, Jun 9). Sponsor logos may show up on practice jerseys. Retrieved July 15, 2009, from www.freep.com
There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
There is nothing better than music. With countless songs, artists, and genres of music in this world, there cannot be just the sound of music or singing. People want visuals to their favorite sounds as well. They love the music videos, album covers, posters, and magazines. Music Icons magazine pays tribute to very influential and popular bands of all time essentially. On the cover of this particular edition, “Pink Floyd” printed across the top in large, black letters with the subheadings: “The Story Behind Every Album” in red letters and “50 Year Salute to Rock’s Most Mysterious Band” below that in black letters. At the very top of the cover, the band’s most popular album’s covers are at the top in chronological order of when they were released. There is a white brick pattern background and along the bottom are the band’s four main members in black and white. This edition was printed in 2015 in the United Kingdom and the articles inside are not credited to one particular writer. The cover seems simple but it is still effective. Music Icons effectively reaches their target audience of Pink Floyd fanatics, along with people who might have heard of the band, but do not know anything about them through pathos, logos, and slight lack of
Logos, in this commercial, it is to make the audience feel the same way as you do. As you can see in the video, everyone is having fun and a good
The front face view allows the viewer to see the problem and or situation at first hand. It is the image that attracts the eye to first. Smoking is a well-discussed topic in the media; due to it kills lot of American’s lives. The way the shadow of the hand hits the background gives the illusion that the cigarette is a gun. The symbolizes that smoking the cigarette is like putting a gun to your mouth. The ad is in black and white, which allows the reader to feel the mood of the ad. The black sets the mood of sadness and death. Black in the art world means death and pain. The white resembles purity as stated in “ How to Read Literature like an English Professor” by Thomas Foster. The purity of you life is leaving when you smoke. These symbols allow you to connect with the ad more.
Introduction In all ways, Jesus did it best. When he spoke to the crowds, he was incredibly respectful despite how they treated him. Jesus could turn all eyes to God, no matter what the subject matter was, making him the first and best evangelist. His unapologetic attitude in proclaiming himself to be the Son of God meant people either trusted or despised him, and his solid, core-cutting truth drew thousands.
What does the term aesthetic mean? How many different theories and concepts are there? What can be classified as aesthetic? The primary objective of this study is to introduce the meaning of the word aesthetic and give specific examples of aesthetic in art from period of Symbolism. Symbolism was an art movement originated in late nineteenth century in France as reaction to Realism and Impressionism. The leading focus of Symbolism was to
My major is Business Management. I am actually taking my basics, so I choose to take the course Introduction to Business. While I was reading my book Business in Action, I started to have a thought. Why would I believe what it is written? Based on that question, I realized that the book contained numerous persuasive techniques like ethos, pathos and logos.
This is important in a visual argument because too many words can distract from the image being used while too few leaves the viewer confused as to the overall meaning. The text is set apart from the rest of the picture by being placed in a section by itself and using bold, capitalized letters to draw the attention of the viewer. English is a language that is spoken all over the world and by using it to express the visual text, ADOT, despite being a French organization, exponentially boosts the potential number of viewers. By using numerical figures, the artist enhances their argument by giving the viewer something concrete to contemplate while lending credence to the overall statement. Trademarks and logos are often interpreted as sources of authority that lend credibility and stability to an argument. Not only does this respected organization include their logo, they also give a link to their website and directly state that they want the viewer to sign up for their donor card. By including their website, ADOT is able to generate interest and give the viewer an opportunity to learn
Task 1a No. 1 The language device that shines through the most is the use of logos at the end of the text. “The New School for Social Research in New York proved that reading literature improves empathy.” The author tries to get his/her message across by bringing up the results of a study done on the matter.
In this essay I will describe an image taken from an advert and use visual methodological approach to analyse and depict the different set of meanings produced by this image. In order to explicate my ideas I will provide a brief outline of the picture. Then, I will describe a number of coded and non coded meanings and how the advert is employing a range of signifiers to communicate messages to the consumer and reinforce the brand identity. (Barthes 1972)
In the increasingly fierce competition for international market, advertising takes place an important role. The design of advertising as one of the most important cultural factors affects the modern society especially in market and economy (Williamson, 1978). To comply with the theme “design as criticism” our group chooses race issue with advertising as the entry point. As we can see, there are more and more campaign use different race people or race issue. We live in a commercial world; we can see advertisements everyday and everywhere. Advertising with racial elements become more and more common at nowadays. So how does these advertisements change our mind? How does race sell? Does it work different in different space or culture? Do the advertisements with different race people changed the consumer to purchasing from 20th century to now on? We also need to think about the reason of people use these popular racial issues in advertising, and also find out the reason of this kind advertising is efficient or not. The purpose of this essay is reveal the research method process and refine the effect of advertisement with race elements in a critical way. In addition, analyze the reason of this kind of advertisement; contextualize the data into the culture background and a specific time, which based on postmodern to now. Moreover, this paper also indicates the reason for changes of the advertisement with racial issue and put it into design area. This not only has implications for graphic design and advertising but also help us understand advertising design in a critical way.
Adidas AG has extensively used the theorised procedures above to create relevance of their brands in the market with keen awareness that they face stiff competition from other companies like Puma and Nike. The company understands that creation of an attachment to its products by the customers is a procedure. The symbol below represents the company logo that represents the brand imagery as indicated on the logo model above.
Ping Pong is a physically fun activity and it is an extremely easy sport to get into, yet and extremely tough sport to become a master at. Because there are so many ways to play ping pong one will always have a new goal to accomplish and one will never run out of ways to play the sport. Ping pong is a sport that continues to push students in new directions since there are so many variations of the sport itself. In ping pong, players play with a small paddle, using it to hit the ball to the opponent on the other side of the table. There is no heavy equipment and that is a perfect aspect to a sport that makes it the perfect sport to play in physical education classes. Ping pong is one of the only sports that allows stud...
In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora