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Theory of virtue
Principles of virtue theory
Principles of virtue theory
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The Importance of Ethical Behavior and its Significance in Persuasion Ethical behavior is significant to the development of persuasion, and important to the behavior of humans. It also influences persuasion by developing the progression of persuasion, and increasing those who are accountable for it. A person’s ethical behavior originates with morals and changes in what way an individual is required to connect to encourage effectively and dependably and finishes with who obligation it is to take responsibility in a persuasive interchange. The significance of our ethical behavior is realized within all our origins as human beings and stands as the groundwork of our different societies. We are directed by our ethical customs in the cultures which we create and live. “The persuader’s determined actions mean more under deontological ethics than under teleological ethics” (Magee, 2014). According to David B. Resnik, J.D., (2011), ethics is defined as standards for behavior …show more content…
When noting an immoral situation, the benefit philosophy reflects the individual 's status and determination for obligating the performance. An example of this is when looking at a scholar who is moderate, shy, entertaining and gifted but copied a project for a class, the virtue theory would investigate the student 's previous behavior characters and personal abilities so that it can be decided if the student is actually guilt-ridden of doing the actions(Hamilton,2016).
Ethical performance is important to persuade because civic communication has an accountability to be constructed morally. Ethics alternates the idea of the past encouragement. Persuasion is a procedure that must be ethical in order to be productive. “Persuasion provides a useful framework for analyzing the overall ethical of a persuasion attempt” (Magee,
Virtue ethics is an approach that “deemphasizes rules, consequences and particular acts and places the focus on the kind of person who is acting” (Garrett, 2005). A person’s character is the totality of his character traits. Our character traits can be goo...
Ethos or moral character, is used when we are trying to persuade an audience that a
On Virtue Ethics. Oxford: Oxford University Press, 2003. http://www.oxfordscholarship.com. ———. "
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
In persuasion, the Mere Exposure Theory, the Dissonance Theory, and the Social Judgment Theory are used. Each of these theories of persuasion explains why it works or does not work in any specific setting. Depending on the theory, certain means of applying these theories can be successful or unsuccessful. The Mere Exposure Theory of persuasion states that people will be persuaded simply by repeated exposure. (G.Magee,
On April 24th, 2014, one simple recording released by TMZ made Donald Sterling, owner of the NBA’s Los Angeles Clippers, the most hated man in America. In this recording, Sterling ranted over the fact how he did not want V. Stiviano, his partner, to be affiliated with any African Americans. As a result of his racist statements, fans, athletes, and sports organizations/members, voiced their opinions on the matter, flourishing social media. Many star players such as LeBron James, Michael Jordan, Magic Johnson, and a majority the Clippers players acknowledged that something had to be done, and that the NBA is no place for racism. In the end, after team owners took a vote, NBA commissioner Adam Silver held a press conference enlightening the public
Hursthouse, R. (2003, July 18). Virtue Ethics. Stanford University. Retrieved March 6, 2014, from http://plato.stanford.edu/archives/fall2013/entries/ethics-virtue
Persuasion is a process by which the persuader, through communication, gains the approval or support for the topic (Let's Compare Motivate and Persuade, 2013). The arguments to motivate this change in thinking comes through careful use of rhetoric, but one must also be able to define the six principles of persuasion in social psychology: “Reciprocity, Scarcity, Authority, Commitment and Consistency, Consensus, and Liking” (McLean, 2010, p. 521) and be able to recognize them as they are taking place. Then, one must carefully apply these concepts in order to find the means to effectively facilitate persuasion (p. 518).
Persuasion goes on around us everyday, all the time, on television, on advertisements, even in conversations with friends. Perhaps because of this, much has been written on how to persuade more effectively. Most of this literature is built upon the notion that to persuade is to urge successfully and completely. Going along these lines, certainty and confidence are logical complements to effective persuasion, since we cannot hope to convince others when we are ourselves in doubt. Doubt, therefore, is felt to be at the other end of the spectrum and antithetical to persuasion. But the art of persuasion is a human art, and so it is a living art, which cannot be satisfactorily summed up between the covers of self-improvement guides. In reality, successful persuasion can somewhat deviate from the conventional criteria of certainty; in fact, even doubt can be used to persuade.
Virtue theory is the best ethical theory because it emphasizes the morality of an individual in which their act is upon pure goodness and presents as a model to motivate others. Aristotle was a classical proponent of virtue theory who illustrates the development habitual acts out of moral goodness. Plato renders a brief list of cardinal virtues consisting of wisdom, temperance, courage, and justice. This ethical theory prominently contradicts and links to other theories that personifies the ideal being. However, virtue theorists differ from their own expression of these qualities yet it sets a tone that reflects on the desire to express kindness toward others.
According to Merriam Webster, the term “ethical” can be defined as “rules of behavior based on ideas about what is morally good and bad.” Being able to differentiate between what is good, and what is bad is key when it comes to many things. One of these things includes persuasion. There are many concepts that can explain why certain principles of persuasion can be more ethical than others, and many that are critical to being an ethical communicator. Said concepts are explained in Rothwell’s text, In the Company of Others, Robert Cialdini and Steve Martins video, Science of Persuasion, and Stephen Carter’s text, Integrity.
In closing, Persuasion is a powerful tool, both in trying to persuade others and being
Finally, the liking principle is one that will often be used in the art of persuasion. This can be used effectively, where a product can be seen as “likable” if for example it has been endorsed by someone perceived to be physically attractive or perhaps someone that demonstratives the behaviors of a friend, such as showing similar traits or someone that can be related to.
The Facts: Kermit Vandivier works for B.F. Goodrich. His job assignment was to write the qualifying report on the four disk brakes for LTV Aerospace Corporation. LTV purchased aircraft brakes from B.F. Goodrich for the Air Force. Goodrich desperately wanted the contract because it guaranteed a commitment from the Air Force on future brake purchases for the A7D from them, even if they lost money on the initial contract.
Everyone in this world has experienced an ethical dilemma in different situations and this may arise between one or more individuals. Ethical dilemma is a situation where people have to make complex decisions and are influenced based on personal interest, social environment or norms, and religious beliefs (“Strategic Leadership”, n.d.). The leaders and managers in the company should set guidelines to ensure employees are aware and have a better chance to solve and make ethical decisions. Employees are also responsible in understanding their ethical obligations in order to maintain a positive work environment. The purpose of this case study is to identify the dilemma and analyze different decisions to find ways on how a person should act