In order to successfully expand it’s services into Canada, Uber needs to focus on a Strength & Opportunities strategy. The sources that were selected are all recently published to ensure up-to-date information.
Strengths
Canada, also known as America’s sister country holds much resemblance in terms of inhabitants, economy, technology, government, and infrastructure to the United States. With so many similarities, the existing well-established system Uber already has set up in place for the United States can easily be transferred to Canada with minor changes.
Harnessing its existing strengths such as its powerful, reputable, and well-recognized brand name, Uber can enter Canada confident that majority of the target market is already aware of
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Uber, and is just eagerly awaiting for its hyped arrival. Weaknesses Uber is heavily dependent on its drivers.
If there were no drivers, there would be no profits, and if drivers found other more favourable ways to make income, Uber would be affected drastically. This is an impactful flaw in Uber’s design. Drivers will often be dissatisfied due to no real employer-employee relationship due to only contract employment, lack of communication, and extremely minimal room for drivers to advance in rank or professionally develop.
There must be an optimal amount of drivers for Uber to effectively operate. A shortage of drivers would cause Uber’s renowned convenience and speed factor to dissipate due to longer wait times for rides. This weakness needs to be overcome to pursue opportunities, and requires that proper incentive and promotion is required to ensure a decent quantity of drivers before entry into Canada.
Opportunities
Canada being a very multi-cultural country, would provide opportunities for Uber if it were to integrate multilingual language support, providing support for languages such as French, Mandarin, Korean, Spanish and Cantonese. This would allow a larger market size to be targeted.
Uber needs to focus its entry into densely populated areas of Canada lacking a well developed public transit system. These opportunities can easily be taken advantage of if Uber was to further develop its existing strengths.
Threats Evo, ZipCar, Car2Go in Canada are all offering similar services, targeting the same target market as Uber. Lyft, one of Uber’s biggest competitors is also considering entering Canada. In addition, Uber is also facing several lawsuits, and undoubtably there will be more in the near future. This creates a surge in Uber’s overhead costs making up for its low operating costs, costing the company time and money. Driverless cars are already a reality and the continued development of them may heavily compete with Uber. Business Insider quotes: “10 million self-driving cars will be on the road by 2020”.
The Toronto Transit Commission (TTC) is not the best method of transportation in the city of Toronto, because it’s unreliable, inconvenient, and unsanitary. First of all, the TTC is unreliable because of many delays. The TTC buses often come late and there are many subway breakdowns and signal problems. These problems can cause longer wait times and result in the rider being late. Additionally, the TTC is inconvenient because it is difficult for the rider to get to his or her destination without a few transfers. In addition, there are very few direct routes and limited area coverage. For example, there are some areas where passengers have to walk long distances just to get to the bus stop. These problems can result in many transfers and cause
Canadian Tire’s positioning is adapting to the needs of customers and approaching new ideas. It’s also a very well know and establish organization in Canada.
Growing globally- Air Canada have the opportunity to grow globally by building their network with different countries and this relationship should be long lasting for more growth.
Jonathan Kay’s “Fare Share” has many weaknesses that make his argument not effective when writing his article. Kay’s argument talks about how Uber is stealing taxi drivers of their livelihoods and how Uber is taking over the taxi monopoly. Weaknesses found in this article was when Jonathan Kay makes Uber look bad when talking about their flashy app which seems to kind of promote it even more, and with a little more research he can find other taxi apps. To add on he seems to write it very tongue-in-cheek. Furthermore, Kay also lacks evidence to support what he says because some of his arguments are weak and basic. Another weakness would be that he left the reader wondering what he is trying to prove in his argument about Uber, he seems to be all over the place with his argument. Overall, this was a weakly written article.
Canada is known for being the country filled with all different type of people from all around the world. The community that I have chosen to look in depth is Canadian Chinese.
Every year, millions of people enter Canada at airports, sea docks, or inland ports and border crossings. Immigration accounts for a significant part of Canada's size, state of growth, and demographic structure.
... and tourism play a significant role in the development on the Canadian economy. On the contrary, diverse cultural countries not only have some challenges in terms of treating some groups inequality in workplaces and society, but it could also lead to less social interaction and commercial engagement among different races. It seems that the government should promote the integration among different cultures more effectively and less discriminately on both a social and commercial level by having more multicultural events and multinational companies. Thus, the country might have a powerful construction at a national and international level.
Canada is a nation that has been created through the unity of several nations and different cultures and is being recognized around the world through its appreciation of diversity and multiculturalism, unity, freedom and independence. In fact, although Canada is Internationally popular socially, economically, environmentally, politically, and geographically, people outside this country still have misunderstandings towards this nation. Therefore, despite the inaccuracy of Canada’s identity due to some people’s bias and lack of specific knowledge among social and environmental issues, the general global perception of Canada is fair and accurate as discussed by leaders and common people.
Canada has cultural policy objectives that develop Canadian cultural content and ensures that the cultural content is available to all Canadians.
Planet Earth has about 195 independent countries around the world and Canada is by far commended for being one of the best countries to live in. Research shows that out of 195 countries, only 24 countries are nominated for being the best country in the world; and Canada is in the top three on the list. Just the thought that our country is ranked in the top three out of 196 countries is amazing and because of that, we should be proud to be Canadians. Aside from rankings, Canada has the freshest airs in the world and we also have free education and medical care. This is very advantageous for us because many countries don't have free education and medical care so if we are struggling financially we won't have to worry about having to pay the doctor if we are sick. Throughout this report, one will
that has the skill to drive. In today's society, driving can become a career like, becoming a Uber driver.
“My idea of freedom is that we should protect the rights of people to believe what their conscience dictates, but fight equally hard to protect people from having the beliefs of others imposed upon them” Justin Trudeau. Canada is becoming more and more of an idealized country for a lot of Americans. With liberalism rising and taking over change is happening at at rapid pace for our neighbors to the north. Canada has 10 Provences and 3 territories the Provences are Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, Prince Edward Island, Quebec, and Saskatchewan. The three territories are Nunavut, Yukon, and Northwest Territories. The capital is in Ottawa, Quebec. With approximately 37 million people living the the country its roughly the same population as California. Canada had two major languages, their first and native language is French and the second is the modernized English language.
Canada is the most diverse and multicultural country in the world, “Our people speak more than 130 languages and they hail from about 200 different countries” (Ontario Immigration, 2016, para. 2.). Everyone can be themselves and is not forced to change, but is encouraged to represent their culture and express themselves as they would naturally. You will still be part of the same large community you have come from just surrounded by people of other cultures.
It is really hard to compare this new model to the traditional ones because it is based on advanced technology. Instead of trying to apply existing laws, it is crucial for laws to be updated in order to have an objective look into innovations. In terms of taxes, if Uber had legal entity as a representative department in Vietnam, revenues would be exposed to foreign contractor withholding tax including VAT and corporate taxes like other services in Vietnam. As an international organization, Uber is supposed to comply with these
Transit problems in Canada are not localized to one region or one city. Rather, in recent times such problems have produced calls for politicians to begin to redress some of the issues that have become liabilities for the economic well-being and health of those affected (Agrell, Perreaux, Stueck, & Wingrove, 2011). For example, the Toronto Board of Trade has noted that Canadian municipalities have fallen well behind on transit issues when compared with other cities, and this has created a need for transit experts to explore alternative answers (Agrell, Perreaux, Stueck, & Wingrove, 2011). This situation is perhaps more dire than one might expect in his or her daily commute because there