Essay On Pestle Analysis Of E-Commerce

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Recommended: Benefits of e-commerce to shop owners

1.0 To conduct PEST (Political, Economic, Social, Technological) analysis to determine the external environment of international e-tailing. 1.1 Introduction E -commerce is enabling firms to establish market presence , or to increase existing market position by providing a distribution network is cheaper and more efficient to market their products or services . For example , one company has successfully used e -commerce is the target . This mass retailers not only have physical stores , but also has an online store where customers can buy everything from clothes through to food items. Should we use e -commerce to purchase goods or services online we also need to know the advantages and disadvantages of e -commerce. Some of the advantages of e -commerce for consumers is : • Convenience : E -commerce can take place 24 hours a day , seven days a week. • Selection : Many stores offer a wider range of products online than they do in brick - and -mortar their friends . And the stores that only exist online can offer consumers a choice of goods that they otherwise could not access . But e -commerce also has disadvantages for users : • Customer Service Limited . If you want to buy a computer and you shop online , there are no employees you can talk to about any computer will best meet your needs . • There is no instant gratification . When you buy something online, you have to wait for it to be delivered to your home or office . • No ability to touch and see the product. Online image does not always tell the whole story about the item . E-commerce transactions cannot be satisfactory when the user accepts the product is different than expected. 1.2 Politics Revenue global e- commerce tax shall be spent to finance global public goods... ... middle of paper ... ...help in the business. In addition, new technologies such as the internet and e -commerce comes with significant changes such as the continuous rise in the educational attainment of the workforce, the shift to the service sector and employment opportunities. Commercial e -commerce has enormous opportunities in the enterprise or business in Malaysia . Besides that introduce new techniques and styles in the transaction. Thus traders should prepare and formulate policies and strategies for entering new markets with e -commerce. With the world of technology , we now no longer blind IT . It can change the world we are in terms of saving time and being able to buy things from a global world. Moreover, we can identify a number of issues affecting the pricing of products for export , including the export operation costs , market conditions and environmental constraints .

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