Comparison Of E-Commerce And The Textile Industry In India

Introduction

Now a days E-commerce is attracting much interest of both customer as well as business community. It possess a high potential for changing the complete way of business and optimizing the complete business process by satisfying the customer needs with easy hand and managing the supply chain between customer and business. It is easy with e-revolution for transferring of information and interaction between business to business and market requirements. Textile industry is also taking advantage of E- commerce for overall improvement of business structure. The Textile Industry in India plays a very vital role in Indian economy. Textile Industry contributes around 4 % of GDP, 14% of the industrial production and 27% of the

like fire resistant fabric and bullet proof fabric are rarely available in retail shops, but online one can easily find and purchase it.

Price / product comparison: E-commerce helps for the textile firms to display their products online. Customer can view, compare, analyse the different prices and quality of the different products. More than that at a time a single person can compare ‘n’ number of products of different textile industries.

New technologies: The technological changes impart improvement in quality, accelerate the process and reduce the preparation time, which increases the flexibility in product with increase in cost. These changes happened because of electronics appliances which minimizes the labour and increases the productivity. Even incorporation of computers gives easy hand for delicate and complex design with CAD / CAM graphic design system.

India had shown a drastic improvement in terms of the labor cost per hour over developed countries like US and newly industrialized economy like Hong Kong, Taiwan, South Korea and China.

http://www.oecd.org/sti/ieconomy/2543123.pdf, Impact of electronic commerce on

But because of e-business now anybody can find time for their shopping at any time even at night time also, just by clicking a mouse, the consumer can take tour of all the available e-resources for purchasing of textile products.

Scope of e-business growth: There is a huge scope for e-business especially for Textile products and day by day modern technology fulfilling the need base requirement for the growth of e Textile business. Every day there are new designs are entering in market and e-commerce is an area where anybody can promote new designs with proper way of understanding.

Threats:

Competitors: As e-business is executed globally, instead of local competition, the existence of global competition always there for e-businessmen. Branded and Big companies have already stood with their names in this field. Mostly the consumers are habitual for these companies with their cost.

Innovation: Present market is always in a search of new or innovative Textile products, which always put a pocket money burden on consumer and financial burden on manufacturer.