Essay On Pepsi

Pepsi Participation in International Festival at Cardinal Health

In 1965, the Pepsi Company was formed under the leadership of Lay Company and Donald Kendall. In 1986, the company mixed its market through combined foods and beverages. Consequently, in 2001, the PepsiCo merged with the Quaker Oats resulting in a huge $25 billion organization. In addition, in 2007, the PepsiCo Company restructured into three business units, namely the food unit based in the US, drinks contained in the US, and foods and drinks distributed around the world. Having attended the International Festival Event at Cardinal Health, on November 11, 2016, Pepsi was among the organizations to display its entrepreneurial skills as well as its products.

Pepsi formed the Pepsi

The Board of Directors selected Steven Reinmund as the chairperson and the chief executive officer. In addition, PepsiCo emphasizes on employee recognition and acceptance in the workplace. For instance, PepsiCo was named the best multi-cultural women organization by the Working Mother Magazine. Furthermore, it was named the best Asian Americans company by the AMBA. Moreover, Pepsi has won the “Workplace Excellence Award”. With all these achievements combined with PepsiCo being named among top 20 world companies in “Ideal Employer MBA Ranking” by the Fortune Magazine, the company has a well-established marketing strategy through the expertise and skills of the staff. The PepsiCo organization has an established marketing strategy with dominance consumer trust from derived satisfying benefits of the products

The ultimate motive of the event is to grasp the customers’ purchasing power by lowering its products’ prices after specifications development. Previously, I learned that Pepsi products revolve around consumer’s perception value in respect to Coca-Cola pricing strategy. The Pepsi marketing strategy does not focus on eliminating the dominant Coca-Cola drinks. Instead, they adjust their prices competitively to offer cheaper cold drinks with a refreshing feel than the other brands. Pepsi has taken the advantage of increased costs of drink production, which many companies could not afford to lower their prices. As a surviving tool, PepsiCo has diversified its products and competitively lowered its prices with standard tasty drinks. Moreover, its strategy to merge with Wal-Mart made the Pepsi Company to maintain the competitive prices in the drinks industry. The Company maintains current prices by strategically cutting down the production and operation costs in the product