Essay On Fast Food

INTRODUCTION AND BACKGROUND:

Fast food today is preferred as a main course meal on the basis of its convenience though it is prepared from low nourishing ingredients. Fast food is generally referred as the food which is swiftly served. Our research study is directed towards the changing trends of meal consumption in youth of Karachi which is tilting towards fast food. Mid 90s was the time when globally well-known fast food chains were introduced at Karachi. Subsequently, the foothold of the new culture was strengthened with the further introduction of new chains and brands over the decade. Subsequently, local food chains also joined the race to fill in the gap. Previously, masses have a preference of eating pure and fresh food consisting of vegetables, fruits and maintaining a balance diet.

However, the new taste drew the youth to the dietary change most compared to the past generations. The advent of fast food meals brought various health problems mainly obesity, indigestion and high cholesterol, cardiac disorders amongst the youth and all. It is preferred due to the busy schedules at colleges and workplaces in addition the lack of entertainment avenues attracted the youth in general towards it. Bender and Bender (1993) defined fast food as, “common term used for a restricted menu of foods that somebody borrow themselves to production-line techniques; suppliers tend to specialize in products such as sandwiches, pizzas or chicken”.

The main reason of difference among fast food and other foods are (1) the same menu and constant quality minimize time need to be spent obtain product information (Jekanowski, Binkley & Eales 2001) and (2) usually customers can join meal-time with busy time in other activities like shopping, work, or ...

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...available or it is assumed to be a important determinant of replicate sales, positive gossip, and faithfulness.

The married couples are working even longer as see more than the long-ago three decades. Women are working extra today than in the history mainly solitary mothers. It was experiential that due to greater than before regularity of food eating in fast food restaurants, women had high energy and fats eating and so this resulted in larger body mass. Eating out regularly is connected with greater than before intake of energy.

Due to this situation, people have very smaller amount time for cooking their foodstuff at their home and they have a preference to have it not here from home. It was reported in 1993 that about 38 percent of total food spending dollars were use up on food outside the homes which greater than before to 42 percent since in reports of 2001.