“Technology changes people.” (Wind & Mahajan, 2002, p. 44)
Modern human interactions on both social and business levels, are more frequently happening on a digital medium.
The world is becoming increasingly virtual rather than physical and with that a ‘digital revolution’ is occurring.
Many organizations have sought to take advantage of this transition in the form of interactions in order to gain a competitive and increase their business performances.
One such technology emerging from this digital revolution is electronic marketing (e-marketing).
To evaluate this rising technology, 3 relevant questions can be asked and can be subsequently answered via a review of literature related to the subject of e-marketing.
The following questions have relevance in analysing this emergence;
1) Does the adoption of e-marketing provide organizations with a competitive advantage?
2) What are the opportunities and threats associated with the adoption e-marketing?
3) Will e-marketing have a significant role in Business going forward?
An analysis of multiple academic papers will seek to address the relevant, stated questions in order to produce a clearer interpretation of the emergence of E-Marketing and its future potential roles in Business.
Does the adoption of e-marketing provide organizations with a competitive advantage?
Wu, Mahajan, and Balasubramanian (2003) conducted a study across the business sectors of telecommunications, computer hardware, semiconductors and manufacturing equipment to identify the effects of e-business and thus e-marketing adoption had on business performance.
The research judged ‘adoption of e-business’ to be based around the usage of e-business for: internal adm...
... middle of paper ...
...shifting from generating demand for stock in supply, to e-marketing acting as contact points for placing orders which will lead to the subsequent production to meet that specific order.
That order will also likely be unique, given that customer design of products or services will be a prominent feature in the future according to the literature of Sheth & Sharma (2005), Watson et al (2002) and Wind & Mahajan (2002).
As for identifying which are the firms that will succeed and achieve competitive advantage through the adoption of e-marketing, Day & Bens (2005) states that those businesses which are the most effective at successfully managing their relationships with customers are the entities which stand to benefit the most from e-marketing exposure.
These ‘relationship leaders’ have the expertise to lessen the threat of their long term customers switching suppliers.
How has the use of technology changed its interaction with its suppliers? Wholesalers? Other business partners?
People no longer hold conversations in person and instead prefer to socialize through technology and social media.
Shawn Yu Ms. Beard C Block 13 May 2024. What if the complexities surrounding love disappeared, revealing manipulation and control as orchestrators? In William Shakespeare’s “A Midsummer Night’s Dream”, the problems of love and magic are shown colliding between the human and fairy worlds. Oberon, the King of the fairies, manipulates his wife, Titania, to fulfill his desires.
In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
Professor Jerome McCarthy introduced in the early 1960s a marketing mix which consists of the 4 Ps: product, price, place and promotion (Kotler, 1999, p. 94). Traditionally, efficient product, price, place and promotion strategies would lead to a successful business but in today’s society, due to such technological advancements, the internet is changing the way we sell our products and services, and therefore organisations now need online strategies to attract and retain customers. The e-marketing mix considers how the 4 Ps can be presented online in order to give that firm a competitive advantage through digital marketing (Learn Marketing, 2014).
MacGregor, R. and Vrazalic, L. (2007). E-commerce in regional small to medium enterprises. 1st ed. Hershey, PA: IGI Pub.
E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals.
The objective of B2C ecommerce is solely keeping tabs on item deals. On the other hand, B2B emerged with a lot of advantages.
In this write up the focus is mainly on e-business. It consists of critical discussion and analysis of the impact of adopting e-business orientation. It also contains relevant information on the current state of e-business market.
Many advertisers are spending time and money on online technologies. More marketers are advertising on internet and more companies are doing online business as well, so this is increasing the revenue of online media. Newspaper advertisement is declining because internet advertisement is facilitating both the marketers and the consumers. (Evans, David S. 2009)
Li, F 2007, What is E-business ?: how the Internet transforms organizations, Blackwell Publishing, Oxford.
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)
As Peter Duckers has put it, "The ultimate aim of all business organisation is - to create a customer". These days, for most products and services, the market belongs to the buyer. The customers e...
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.