Essay On Consumer Needs

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What is marketing in terms of meeting the consumer 's needs and wants? “Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization” (Kerin, Hartley, & Rudelius, 2011, p. 6 ). Understanding the importance of the determining factors is beneficial for the marketing team. They consist of marketing strategies that satisfy the needs and wants of consumers. Economic theories suggest that needs are satisfying for a period of time; however, wants will always be an unsatisfying component to the consumer (“Economic Needs,” 2016). Extensive research is crucial to the marketing team for analysis in determining the needs of consumers in this diverse culture. “A need is a consumer 's desire for a products or services specific benefit, whether that be functional or emotional” (Boundless, 2015, para. 2). Functional needs are considered the most basic needs which include food, water, clothing, air, and shelter. Furthermore, emotional needs are important because this provides stability of the mental health. They express basic feelings such as security, love, control, and purpose. It is vital for individuals to have needs met functionally, as well as, emotionally to sustain survival in a positive manner. …show more content…

In today 's world of technology, we are bombarded with marketing techniques continuously. Food, water, clothing, and shelter are all basic needs. Marketing has helped push decision making toward specific products. These brands may be the ones that we see on television daily. We often are not satisfied with what we have. Even though our basic needs are met, we want more. Marketing often pushes this attitude. We all need clothing. Unfortunately in today 's society certain types of clothing are not attainable to all people. This fact may be due to income level or other availability factors or

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