Consumerism In Brave New World Essay

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“Only by producing and selling things and services does capitalism in its present form work, and the more that is produced and the more that is purchased the more we have progress and prosperity” (Shah, 2005). Goods and products are being constantly consumed, which has taught people that this is the only way modern day society works, as well as in Brave New World. Even in today’s society, consumerism is still relevant just as it is portrayed in Aldous Huxley’s Brave New World. To begin with, the same theory that today’s society only progresses as consumerism increases appears in Huxley’s Brave New World as well. “The more stitches the less riches..” (Huxley, 1932/1998, page 51). Society in Brave New World teaches that whenever something rips, tears, or breaks they should keep buying more of it. The more of it the better, which is why their consumerism continues to increase. “Nowadays the controllers won’t approve of any new game unless it can be shown that it requires at least as much apparatus as the most complicated of existing games” (Huxley, 1932/1998, page 31, paragraph 1). The society teaches their people that if the games they are …show more content…

“People in consumerist societies live by the influence of advertisements, and often methodically buy things they do not need, and in most cases, cannot afford” (Consumerism, 2009). People in both societies are constantly being persuaded from advertisements or anything of the sort to buy things not even needed, but wanted.“This, in turn, leads to greater economic disparity, and despite having the most or latest products, consumerists have a feeling of unfulfillment due to spending a lot of money yet having nothing of personal importance” (Consumerism, 2009). The things people buy (both societies) have no personal importance at all. Modern day society and Huxley’s society are both under the impression that luxuries tend to become

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