Essay On Branding And Branding

1. Brand and Branding

1. Introduction: This chapter discuss the general branding phenomenon, the concept of brand, brand identity, brand image, and how making a creation of brand. And explain the importance of branding and the relation between branding and architecture. There are various terms used when analyzing brands, and working with the concept of branding. Therefore, in this chapter will account for the most relevant terms included in this thesis to clarify the interpretation of them in this particular context. And clarification of the definition of a brand, which is the very core of the term branding. This will lead to a clarification of brand identity and brand image which will continue to discuss place image and will end by explaining

1.1.1 Brand definition: Brand is the "name, term, design, symbol, or any other feature that identifies one seller 's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person 's cattle from another 's by means of a distinctive symbol burned into the animal 's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company

" A brand is a distinguishing name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services of either one seller or a group of sellers, and to differentiate those goods or services from those of competitors. A brand thus signals to the customer the source of the product, and protects both the customer and the producer from competitors who would attempt to provide products that appear to be