A brand logo is a graphic symbol being used by organisations including businesses to represent and promote their establishments, and more importantly to create an unique identity of their products and services. The effective use of logo enables the company to engage the customers with a distinctive way and associate it with a brand name and slogan.
Dark Temptations is a gourmet chocolate chip cookie that wishes to stand out compared to other cookie products. Greek ancient goddess Athena is being used as the emblem for the cookie, while being accompanied by the classic frames and words written in script text. Athena is known to represent wisdom, courage and inspiration, which is related to the cookie’s brand name, as it suggests the product
is mysterious, tempting and exciting. Athena is an image to encourage buyers to explore and try Dark Temptations cookies instead of other cookie products in the same store. As the brand name suggested, the cookie itself is something that buyers are enticing to, they have to fight, and resist in their mind, before deciding if they should give this new product a try or not, it is their wants and desires to try the cookie, and Athena’s shield and spear reflected such mindset. The classic frames are being placed above and below of Athena herself, they are a great decoration to the main picture as it offers an artistic and stylish view of the logo, defining the product as a high quality snack. The brand name and the established year are written in script text, as to deliver an elegant and dignified feeling of the logo. Athena is filled with gold and shiny colour, as she will stand out in the dark colour of the cookie package itself visually. The golden colour also give an heavenly impression of Mount Olympus, where the Gods live according to Greek Mythology. The red leafs on the two classic frames will serve as trinkets of the logo, to make it appears more graceful.
“When the Negro Was in Vogue from The Big Sea” by Langston Hughes was mainly about an ironic situation in which white, despite repressing the black community, “set up shop” in the majority black Harlem neighborhood. Also because the wealthy and influential were embracing the black culture, while outside of the Harlem neighborhood they oppressed them. One could conclude that the audience of this would be anyone unaware of the 1920’s and how some of the African Americans were treated. One could also conclude from the passage that the purpose of this was to give Langston’s perspective of how hypocritical America was at the time about racism. Whites felt that blacks were beneath them but wanted to go their clubs.
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
Inside out is a movie about a girl named Riley Anderson who is born with five emotions joy, sadness, fear, disgust and anger. These emotions are housed in Riley’s mind called headquarters. Each emotion plays a very big role in Riley’s life because they chose how she should feel during every second of the day since she was born. As riley got older things changed and her parents decided to move to San Francisco. Moving to a different state and city really made Riley’s life go downhill. Riley’s emotions fear, anger, disgust, and sadness were put into effect when she realizes she has to start a new school, and make new friends. Joy is displayed as a character who take charge and is always happy. For example, joys doesn’t like when other emotion
Along with a strong appeal to logos, the speaker uses a sentimental tone to support the points that we stopped kids from doing creative things. From his personal experience, Robinson maintains, “When you were kids, things you liked, on the grounds that you would never get a job.” The essence of the speaker’s argument is that we only encourage our kids for doing something worthy. When we say that things they like to do have no scope, this emotionally affects kids. Ultimately, guardian just put the weight of their ambitions on the delicate shoulders of their kids. This builds the pressure on students to meets with the expectations of their guardian. Therefore, one should understand that every child has his own specialty, potential, and liking.
The rhetor of the article, For many restaurant workers, fair conditions not on menu, uses several rhetorical elements to construct her argument and build upon her ethos. She uses logos to expand her credibility and ethos, as well as to make her pathos statements more rational. She appeals to the reader’s sense of American patriotism and freedom to try to sway the opinions of the reader. The article’s main argument is that workers in the restaurant industry are being unfairly treated with their minimum wage.
Strength of Argument: Ethos, Pathos, and Logos. Bell Hooks’s essay, "Keeping Close to Home", uses three important components of argument (ethos, pathos, and logos) to support her claim. Hooks develops her essay by establishing credibility with her audience, appealing to the reader’s logic, and stirring their emotions. She questions the role a university should play in the life of a nation, claiming that higher education should not tear a student away from his roots, but help him to build an education upon his background. Bell Hooks gains the trust and credibility of readers through knowledge of the topic at hand, establishing common ground with the audience, and demonstrating fairness.
The world around us is filled with numerous discourse communities. They can be found everywhere, from art shows to sports games. Each community possesses its own structure of functioning. However, every community is based upon the same fundamental appeals of ethos, pathos, and logos. I was introduced to these principals in my English 1301 class, which showed me that ethos, pathos, and logos can be used in more than just writing. It applies to everyday life and within communities that I have been a part of. My experiences working within the music industry opened up a world of experience and opportunities.
Brand; - brand is known as uniqueness in term of what products or service the company provides. Brand is also set of insight or image that represents seller. Brand defines symbol, name, term or feature of company’s service or goods. Example of popular brand is apple, Amazon and Samsung.
According to the Oxford dictionary, a brand can be defined as a type of product manufactured by a particular company under a particular name, with a particular identity or image that is regarded as an asset.
The Purple Pillow ad is a great advertisement piece that uses many strategies to persuade people to buy their pillow. Purple uses many tried and true advertisement techniques including humor and the ethical appeals logos and ethos. After the ad has one’s attention it fills the viewer’s brain with the aforementioned ethical appeals hidden in simple claims and the setting of the ad. This ad for the Purple Pillow is very effective because it uses facts to convince one that they need to buy a Purple Pillow.
A world class ultimate travelers watch for perfectionists; Breitling unitime was first introduced in the 1950’s. Breitling unitime is a self-winding world time watch which provides time from 24 timezones. At the 2012 Base-world watch fair, the brand had introduced the updated version. The Transocean Chronograph Unitime is a timepiece that conveys the brand’s classical, aviation-inspired theme with technical innovation a striking, modern design. Breitling has used the three Aristotle’s appeal ethos, logos and pathos to make this advertisement successful in attracting consumers.
Business owners around the world and locally design a business plan; create a perfect company identity and that key element, in which plays an import role is a business logo. This design/ logo is vital to the image of the business, plays a key role in advertising and is a visual representation of not only the company, but also the owner. These forms of logos, Wordmark, Illustrated and Abstract can create many forms of logos and can reflect on any business according to the format in which you take. Some design logos can be combined while others can merely can on their own. Companies seek a logo that fits their image, which will attract local and broad consumers to buy the products. This is a key component for communication
A brand is usually defined to be a visual asset used across a series of products in order to create an identity. Although a brand is much more than that, the visual aspect of the brand is not only to entice the customer but it also reminds us of our previous experience or feelings they have toward that particular brand. Essentially a brand is not effective without an equally as effective product, and vice versa. The brand is then as important as the product itself.
What is a logo? Is there any necessity of using logo in your business? A perfect corporate will know the benefits of having a Logo. The Logo is something special that depicts the whole idea of a company in a short picturesque form. The identity a logo creates is unique compared to other brand identities. This is the reason for the upcoming branding companies
Brand could be anything a name, sign, term, symbol or a design that differentiate a company’s product and services it from the competitors. Brands directly affect the consumer’s purchase behavior (Erdem, et al., 2002). Furthermore, Branding is a mean for differentiation which leads to get competitive advantage over customers, brand equity helps in building a brand (pappu, et al., 2005).