Brand Brilliance Essay

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“BRANDING” Who Cares?

Is branding brilliance or burden for a small business?

I love small businesses, I admire their ability innovate, compete and survive in tough market conditions with limited resources and virtually no bailout from policy makers. I know small businesses who are less concerned about monetary policy, recession, budgets and laser focused on their product/service & customers. It’s astonishing how they keep holding their piece of pie defying all the odds but at the same time, I feel that considerable part of small businesses are so caught-up in their everyday struggle or routine. They are concentrated on survival while they should be planning for growth taking advantage of various strategic tools actively used by growth-oriented …show more content…

As you work on your business identity, it becomes a habit to set goals, plan/act further to accomplish them and set new goals. While it open new horizons, it clears your vision for your business.

LOWER MARKETING EXPENSES IN LONG-RUN

There is no doubt that branding costs but every business needs to grow and become more profitable. Once you establish an identity, it becomes easy for your business to grow and you will enjoy a significant drop in marketing cost too. MARKET SHARE

Every growth oriented small business track its’ market share because it tells you how competitive you are and it is a way to observe your business development. Branding is the tool of choice for businesses of every size to enhance its’ share in target market.

MORE CONTROL ON PRICING

Keeping control on pricing is challenging particularly for small businesses and nowadays its’ becoming more & more difficult. One of the biggest benefits of establishing an identity in market is it allows you to have more control when it comes to pricing your product/service.

INCREASES LEVERAGE OVER BUSINESS PARTNERS

It is interesting that how branding enables you to have more advantage over your business partners. When you hold an identity, everybody wants to get associated with

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