Essay On Beauty Advertisement

1680 Words4 Pages
bulb-icon

Recommended: Influence of advertising on consumers

Advertising is everywhere. "Advertising is a system of communication which goods and services are brought to the attention of the general public"(Raymond Williams, 1997). All audiences will have these images in their mind and have impression on the advertisement messages. It is a very effective and common way to promote their products to the whole society. Advertising spend money on buying the advertising time to get access to their target audiences. It will reach a lot of their target audiences by their advertisements. The effect is depends on their advertisements design and how they establish the "needs" in consumers ' mind. Advertising is a mass culture. Most of the people have seen advertisements in different social media. People can …show more content…

Beauty advertisements point out that they need those products. Beauty advertisement messages always show that women can become more attractive after using their products. For example, their message will show that a woman attract more men after they using beauty products. After audience read this message, they will try to figure out what will happen if they use beauty products. They will think that she can be more attractive and enchanting. That 's why they will change what they think after watching beauty advertisements. And they will buy those products because this is what they need. Consumers may buy these products without knowing what it is and what will happen after using these beauty products. Because they think that the result will be the same as the advertisements have shown. But probably most of the beauty advertisements are overstated. Consumers just blindly follow from the advertisements. Consumers might not think about is it worth for buying it or is it suitable for them. It is the power of advertising. It draws attention of the public society and attract consumers spending. Once beauty advertisement messages appear in the social media. It make effect on the society. Consumers might spend money on those product and people might discuss about this message. There will be more and more people know their brand and they …show more content…

Beauty advertisements are all around the world. It seems that telling everyone to buy cosmetics. No matter what age range your group is, they still want to become beauty. However, buying cosmetics cost a lot. Not all people can afford those expensive products. But because of the beauty advertisement messages, some women, especially teenage girls. They will find some other ways to earn money purchasing cosmetics. Like sex trade. Those "needs" are just from the beauty advertisements to serve capitalist in industries.
Which can be a bad public moral if everyone is trying to buy cosmetics if they can 't afford it. Just talk about an example, Some advertisements of brand-name handbag. They will claim that every women should own a brand-name handbag. Some teenage girls receive this message even they can 't afford the price of those handbag. The most common way for teenage girls purchasing brand-name handbag is sex trade. The same problem of buying the cosmetics. This is why I am saying that beauty advertisement messages might harmful for the society. When they can 't afford, they will find some shortcuts to achieve their goals. And that is not a good social

Show More
Related

  • The Evolution of Advertisment in The Persuaders

    1607 Words  | 4 Pages

    Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.

    Read More

  • Rise Of The Image Culture Analysis

    1062 Words  | 3 Pages

    Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.

    Read More

  • Cover Girl Cosmetics

    1680 Words  | 4 Pages

    Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...

    Read More

  • John Watson's Theory: The Stages Of Behaviorism

    1276 Words  | 3 Pages

    All these stages are simple, but extremely effective. Any advertisement that you hear on the radio or see on the TV is using classical conditioning to make you change your behavior and go and buy their product. Cola, pizzas, cars, and even toilet paper commercials are no exception. Advertisements are made with this psychological principal, using objects or certain types of people to generate an emotion to dig deep into your mind and your pocket book. Today we will take a walk through the history of advertising and look at how commercials for beauty products have evolved with the

    Read More

  • Persuasive Essay: The Commercialization Of Beauty

    964 Words  | 2 Pages

    Sadly in the next 2 minutes that we talk, there would have been at least 5 insecure teenagers who are going out of their way to self starve themselves, just so they could look like one of those When perfect models they see in the media. I am Prerna Sharma and this is the story of teenagers all over the world.

    Read More

  • Sexism In Canadian Society

    1062 Words  | 3 Pages

    (Jhally, Kilbourne, Rabinovitz, 2010) The amount of money put into advertisement worldwide in 2011 was $464 billion. (Pavlik, McIntosh, 2014, p. 268). In our society, sexism has become a normal part of our everyday life based on the ads we constantly see and because of the society we live in. Women are represented in ads as objects and not as human beings. The advertising is convincing us that the most important goal for a woman should be to become “the perfect woman” and for a man to find one. Dove has a commercial called “Evolution” demonstrating the idea that “the perfect woman” does not truly exist. They show the transformation in which models go through before photo or video shoots. The makeup applied to create a flawless face and the hair extensions attached to create the ideal look are only the beginning of the issue. After the photographs are taken, we are taken through a visual process of the editing done to the images: Bigger eyes, smaller nose, bigger lips, higher cheekbones, slimmer face, bigger chest, smaller waist, smoother skin, these are only a few of the changes they make while editing these pictures. These ads create an unrealistic and unattainable idea of

    Read More

  • Stylish Sexism: Hypersexualization in Today’s Advertising

    762 Words  | 2 Pages

    The goal of an advertisement is simple: to convince an audience to think a certain way. Advertisers will use a variety of techniques to persuade the consumer to buy a product. One such technique is the “beautiful person” technique, which uses a stunning model to present a product to the audience, who believes that they too, could look beautiful if they had that particular product. This is common in media, as companies use celebrity endorsements and models all of the time. However, society’s view of “beauty” is a small, and unrealistic goal, which many people- especially women, try to achieve. The models that are considered “perfect” and “the standard of beauty” are in reality, photoshopped, tweaked and made over until they transform into the unrealistic goals plastered across almost every media platform. However, women...

    Read More

  • Women and Advertisements

    2559 Words  | 6 Pages

    The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.

    Read More

  • Advertising Effectiveness Essay

    891 Words  | 2 Pages

    It is imperative to understand what does advertising do, before undertaking any research in the field of advertising. Advertising is a form of communication. It attempts to send a message to the target audience in order to elicit a desired

    Read More

  • Impact of Cosmetic Advertisements on Women

    1059 Words  | 3 Pages

    As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    To sum up, Advertisement is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence by beauty advertisement. According to what has been written above, obviously, advertisement may have both positive and negative effects on consumer behavior. However, the positives are more noticeable than negative effects. Consequently, advertisement may be one of the best tools to distribute information to public.

    Read More

  • The Effects of Advertising and Media on Society

    1824 Words  | 4 Pages

    The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It stimulates consumption and increases energy consumption. economic activity models, life-styles and value orientation. Consumers confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole.

    Read More

  • Beauty Products Essay

    1412 Words  | 3 Pages

    To be more specific, nowadays people have the fairness obsession. This is because we are taught by the culture around us that fairness is beauty. This leaves a great impact on people psychology where they are willing to do anything or to go to any extreme to get fair. If not doing so, they tend to be stressed which eventually lead to depression, sadness and insecurity feeling. Apart from that, when the beauty products became a daily necessity, the person tends to feel awkward without applying them and this will decrease the self-confidences. Furthermore, the beauty products are costly, where people tend to overspend for it without thinking other expenditure. It is estimated that in her life, a female spends as high as $15,000 on makeup. So, the beauty products usages are totally related or dependent to an individual’s psychology and have significant

    Read More

  • The Power of Advertising

    1367 Words  | 3 Pages

    Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

    Read More

  • Essay On Internet Advertising

    2447 Words  | 5 Pages

    Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.

    Read More

More about Essay On Beauty Advertisement

Open Document