Environmental Friendliness Makes Green the New Black

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There are many ways each of us can help the planet. We do not have to do something really big and notorious to really make a change. We can help by doing small changes that make immense differences. I am here to persuade people to help our precious planet in a really interesting and maybe fun way. One of the easiest ways to help is by using environmentally friendly materials. We can find many useful materials made especially for our Earth’s benefit. I must say that a person really helps if she or he has a great motivation for something they really like. My question is: what are the young people really interested in? I would say nowadays many people are worried about their appearances. Wouldn’t it be fun to have sustainable clothes? I am really happy to state that clothing that helps our environment exists. There is sustainable fashion, also called eco-fashion. In sustainable fashion the clothes are created and produced to help the environment. Sustainable fashion brands use organic materials to do so.
To really prove that there are sustainable fashion brands, I am going to focus particularly in one: People Tree. People Tree has been a fashion industry as a pioneer in Fair Trade and environmentally sustainable fashion. People Tree makes garments that benefit the people and the planet, because that is the central of everything they do. This brand was the first to develop integrated supply chain for organic cotton from farm to final product. Also they were the first organization anywhere to achieve GOTS (Global Organic Textile Standard) certification on a supply chain entirely in the developing world. People Tree pioneers sustainable methods of production that minimize environmental impact. They choose natural and recycled pro...

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...ot famous enough. I have come to the conclusion that they are more expensive than the general clothing brands. Also, since they invest a lot of money in a sustainable production of their products, they cannot afford big marketing campaigns, such as the ones that the dominant clothing brands already have.
As I stated before, this is a really good way to grab people’s attention towards a serious problem: humans’ mistreatment of our planet and the need to stopping it. We can take action towards this Earth’s environmental issues in a fun way through fashion. I think it is a really fun way to bring fashion and social responsibility together. We must persuade others to help our planet, because if it is not us, who would change our world?

Works Cited

http://ejfoundation.org/cotton/cotton-and-pesticides http://www.panna.org/resources/cotton http://www.peopletree.co.uk/

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