Emirates Steel Case Study

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Emirates Steel’s biggest achievements could be summed up by saying that since its inception in 1998, the company has worked hard to produce the highest quality products for its consumers, thus establishing a strong brand name and position in the market. Emirates Steel has developed a brand strategy that revolves around clearly articulating its differentiation against competitors, and it continually push these differentiators to its customers by aligning its brand to its unique value proposition which focuses on quality, innovation and price.

Emirates Steel has become an expert in providing the highest standards of steel applications through innovation, commitment and quality, never failing to optimize our efforts in offering the best customer …show more content…

Wire rod is used in the construction sector and for a host of other product applications such as fencing materials, nails, pins and many other engineering applications. The company has also introduced a number of additional grades of wire-rod with diverse chemical compositions and distinctive physical properties, offering flexibly to cater for different applications. Our coil mill has the shortest rolling program cycle of any major steelmaker in the GCC region, enabling the company to cater for short lead times for its local industrial …show more content…

Megaprojects:
When it comes to megaprojects around the globe, Emirates Steel is well positioned geographically and strategically to be the region’s major supplier to steel intensive construction, oil & gas, petrochemical and infrastructure projects.

Emirates Steel has earned approvals from leading oil and gas companies in the region and worldwide whereby the company’s client portfolio includes some of the most known names within the oil and gas arena, such as excellence centers in the GCC, India, USA, national and international oil and gas companies, oilfield service providers, energy sector and related companies across the region.

To name some of the iconic project the company is involved in; Abu Dhabi International Airport Expansion, Emirates Nuclear Energy Corporation (ENEC), Al Saadiyat Island Projects, Burj Khalifa, the Palm Dubai, Dubai Marina, Emirates Palace Hotel among others.

Human

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