Emirates Steel’s biggest achievements could be summed up by saying that since its inception in 1998, the company has worked hard to produce the highest quality products for its consumers, thus establishing a strong brand name and position in the market. Emirates Steel has developed a brand strategy that revolves around clearly articulating its differentiation against competitors, and it continually push these differentiators to its customers by aligning its brand to its unique value proposition which focuses on quality, innovation and price.
Emirates Steel has become an expert in providing the highest standards of steel applications through innovation, commitment and quality, never failing to optimize our efforts in offering the best customer
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Wire rod is used in the construction sector and for a host of other product applications such as fencing materials, nails, pins and many other engineering applications. The company has also introduced a number of additional grades of wire-rod with diverse chemical compositions and distinctive physical properties, offering flexibly to cater for different applications. Our coil mill has the shortest rolling program cycle of any major steelmaker in the GCC region, enabling the company to cater for short lead times for its local industrial …show more content…
Megaprojects:
When it comes to megaprojects around the globe, Emirates Steel is well positioned geographically and strategically to be the region’s major supplier to steel intensive construction, oil & gas, petrochemical and infrastructure projects.
Emirates Steel has earned approvals from leading oil and gas companies in the region and worldwide whereby the company’s client portfolio includes some of the most known names within the oil and gas arena, such as excellence centers in the GCC, India, USA, national and international oil and gas companies, oilfield service providers, energy sector and related companies across the region.
To name some of the iconic project the company is involved in; Abu Dhabi International Airport Expansion, Emirates Nuclear Energy Corporation (ENEC), Al Saadiyat Island Projects, Burj Khalifa, the Palm Dubai, Dubai Marina, Emirates Palace Hotel among others.
Human
This corporation was not always known for its manufacturing of steel. During the 1950s and 1960s
Also, the competition between existing players in this industry is high. There are about 619,000 metal enterprises in the USA in 2005 (IBISWorld, 2007).There are many companies that produce different kinds of metal products in the market. Besides, the bargaining power of buyers is high because product difference for the buyers of the metal products is small. It is not easy to differentiate the quality of one metal product from another. In addition, the cost of switching for the buyers is low. The number of substitutes of metal products is also high thus the buyers have great bargaining power.
For decades, the steel industry has been one of the toughest markets on a global scale with most steel corporations ending up in bankruptcy. Foreign and domestic competitors, management issues, environmental issues, political agenda’s and technology have had much to do with the demise and more so of the success of the steel industry. The issues that this case focus on Nucor Corporation was of:
-Developed and implemented strip casting overseas to eliminate a step in the steel making process
The company has emphasized on the need for a decentralized management in recent times. Furthermore, the company rates its employees based on performance or quality and not on seniority. Also, the company has employed the use of lean management that puts the customers’ needs first. Finally, the employees in the company have assurances of their jobs and are motivated, thus the high productivity within the company. Companies in the steel industry can borrow from NUCOR Corporation. In pursuing rapid growth strategies and expanding the production capabilities, companies can ensure production at low cost by embracing a payment strategy based on employee quality and not seniority. In the long run, these strategies can enhance profitability and strengthen the market share of any company. For instance, at a time when the demand for steel was at an all-time low, NUCOR managed to stay afloat by recording high earnings stretching back to twelve years and being a market leader of steel in the United States. In future, as a learning to upcoming companies in the industry, diversification to other markets, for example in Europe and Asia, is important to further hold a grip on the market and avoid any external threats to the market
The Political, Social, and Legal Environment of Business. Case Study Analysis: Union Carbide Corporation and Bhopal. A single slip in action may cause lasting sorrow. A slight mistake in operation at a Union Carbide pesticide plant in Bhopal, India, caused a lot of deaths and injuries. What a tragedy it is.
The inefficiencies and the problems involved in making steels in the traditional form of ingots are alleviated by the continuous-casting process, which produces higher quality steels at reduced costs. Conceived in the 1860s, continuous or strand casting was first developed for casting nonferrous metal strips. The process now is used widely for steel production, with major productivity improvements and cost reductions.
This paper will first discuss the development of the steel industry. Next, it will examine steel, and in the impact it had on the transportation industry. Finally, it will discuss systematic management practices of this time and how they gave birth to the scientific approach that is still in use today.
Porter stated; “for an airline to succeed in the marketplace, it must have a sustainable competitive advantage” (Porter M. E., 2008). The airline industry is the highest competitive industry, and I believe a sustainable completive advantage is essential to succeed in the future of the aviation industry. The competitive advantages that an airline embrace, needs to be based on the airlines strategy and differentiation to competitors. Emirates displays how it has a strategy and how the airline gets ahead of its competitors through how unique it is.
The group is also one of the largest manufacturers of small and medium sized steel forgings and the second largest forgings manufacturer in India.
Sandvik AB began operations as a small steel company in Sandviken, Sweden. The company, originally known as Goransson Hogbo Stal & Jernwerks, recognized early on the important role creating innovative techniques and products played in being successful. To this day, Sandvik maintains a firm commitment to research as a means of gaining competitive advantage. Unfortunately, competing with other innovative industrial firms in a small country like Sweden provides limited growth opportunities. The local environment made Sandvik realize growth would only be achievable through foreign market development. So over the next century Sandvik would expand to become one of the largest materials technology engineering companies on the globe.
Emirates (Fly Emirates) is the national airline of the United Arab Emirates. It is one of the fastest growing airlines and is known for consistently turning a profit. Though Emirates is owned by the UAE government, is has “evolved into a globally influential travel and tourism conglomerate known for its commitment to the highest standards of quality in every aspect of the business” (The Emirates Story).
Is it a big change to support what's going to happen to steel industry in the future?
The companies I have selected for this assignment is Malaysia Steel Works (KL) Bhd (5098) and Kossan Rubber Industries Bhd. (7153), both of the company is from industrial products sector and its share is traded in main market.
To become leading alloy castings producer in India by providing qualitative products to customers and create value towards