Embrace Life Always Wear Your Seatbelt Analysis

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There are several differences and similarities between “Embrace life- always wear your seatbelt” by the director Daniel Cox and “HIZAAMAK AMAANAK, buckle up for Life” directed by Sohar Aluminum. Both Commercials are made to raise awareness of the importance in fastening one’s seatbelt. The Background music, camera angles and colors play a big role in both advertisements. The dramatized style of each advertisement, and the actor’s incredible illustration of feeling and dread brings out extraordinary shock inside the viewer, making this campaign compelling in advancing the use of seatbelts. The Advertisement by Sohar Aluminum gives a look into the lives of a family coping with the aftershock of a car accident in a very violent way. Aluminum …show more content…

“I wanted to give the audience the time to breathe, to absorb our message and using slow motion was the right technique to allow this to happen.” (Writer Daniel Cox, as quoted in Hopkins). The style and delivery is full of comparing thoughts. Characters laughing, the camera worked out to see the whole happy family is contrasted by a close up view of the father looking straightforwardly into the camera with dread in his eyes. Through out the whole ad, there is no speaking, because the characters are strong enough that the filming portrays the story so expertly. On the other hand, Sohar Aluminum used English and Arabic language and actors were speaking, it shows more violent movement and actions such as, the carrots that represent Khalid’s neck, as they were broken apart. Also the colors they are wearing are very dark compared to the Commercial by Daniel Cox. The way Cox used a flying bowl of sparkles, creates the effect of a car’s broken glass. In addition, the act of family seatbelt shows that if the viewer wears a seatbelt they will be able to continue life with their loved ones and also the hug at the end shows love and protection. To conclude, both advertisements have few similarities and differences with the use of symbolism, light, camera angles, sound and colors the directors are able to convince people to wear their seatbelts with a positive perspective. The style of each advertisement, and the actor’s emotions brings out overwhelming shock inside the viewer, making both campaigns appealing in advancing the use of

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