There are several differences and similarities between “Embrace life- always wear your seatbelt” by the director Daniel Cox and “HIZAAMAK AMAANAK, buckle up for Life” directed by Sohar Aluminum. Both Commercials are made to raise awareness of the importance in fastening one’s seatbelt. The Background music, camera angles and colors play a big role in both advertisements. The dramatized style of each advertisement, and the actor’s incredible illustration of feeling and dread brings out extraordinary shock inside the viewer, making this campaign compelling in advancing the use of seatbelts. The Advertisement by Sohar Aluminum gives a look into the lives of a family coping with the aftershock of a car accident in a very violent way. Aluminum …show more content…
“I wanted to give the audience the time to breathe, to absorb our message and using slow motion was the right technique to allow this to happen.” (Writer Daniel Cox, as quoted in Hopkins). The style and delivery is full of comparing thoughts. Characters laughing, the camera worked out to see the whole happy family is contrasted by a close up view of the father looking straightforwardly into the camera with dread in his eyes. Through out the whole ad, there is no speaking, because the characters are strong enough that the filming portrays the story so expertly. On the other hand, Sohar Aluminum used English and Arabic language and actors were speaking, it shows more violent movement and actions such as, the carrots that represent Khalid’s neck, as they were broken apart. Also the colors they are wearing are very dark compared to the Commercial by Daniel Cox. The way Cox used a flying bowl of sparkles, creates the effect of a car’s broken glass. In addition, the act of family seatbelt shows that if the viewer wears a seatbelt they will be able to continue life with their loved ones and also the hug at the end shows love and protection. To conclude, both advertisements have few similarities and differences with the use of symbolism, light, camera angles, sound and colors the directors are able to convince people to wear their seatbelts with a positive perspective. The style of each advertisement, and the actor’s emotions brings out overwhelming shock inside the viewer, making both campaigns appealing in advancing the use of
Allstate presents a very common and relatable brand of exigence, the emergence of reckless drivers during your day-to-day routine and how it causes situational and financial inconvenience. Because this is an issue that all drivers face the risk of, the range of audience applies to practically anyone with a driver’s license. Although, this infomercial does impact teenagers and their parents even more particularly by making this specific source of trouble embodied through an adolescent. The advertisment’s purpose is to remind you of the reasons why you should have insurance, by creating the scenario with a destructive girl. Beside that, Allstate wants to point out to viewers
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
The question often is what makes a good advertisement? The answer is simple, it should be able to grab the attention of the targeted audience, and even better it should be able to make the targeted audience fall in love with the advertisement so that they can be persuaded to achieve the desired results. Of all the forms of advertisement, TV commercials always are the best considered effective way to pass the message to the targets. I believe that the combination of audio-visual effects can engrave the commercial into the hearts and minds of the viewers and that is why I have chosen to analyse a TV commercial by Weetabix: Weetabix Chocolate Dubstep Cereal Commercial.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In the video “Yes Mum”, Jonathan Burton shows a young college students death. The driver (Andrew) and four other friends are drowning. Andrew appeared to be the designated driver but was distracted by the partying and loud music blaring in the background. Him and his friends were taking pictures, eating, and drinking, Andrew got distracted and went off the road. Andrew knows that he is going to die and decides to call his mom for the last time. Andrew tells his mom that he loves her and it shows his process of saying goodbye. Finally, the film end with five of them drowning. This ad is effective because it demonstrates shortness of life and the consequences of drinking and driving.
For my second article, I chose the Click it or Ticket commercial. This commercial show pathos by the rock music playing in the background of every scenario, and how all the people tried to find a way to show they were wearing there seat belt was a bit humorous. They also have a creative slogan that sticks in your mind. This ad shows ethos by showing if you don't click it or ticket, you will get a ticket. This is ethos because it's coming from people who know what happens when you don't fasten your seat belt. It exhibits logos by telling the audience, if the don't click it, they'll get a ticket. I do not think this ad is effective
In the late 1920’s, school buses and larger industrial vehicles became a popular source of transportation that started from Ford dealership owner, A.L. Luce. Luce had plans to extend the school bus frame (from a Model T) to accompany more students per one bus. As school buses and city buses became more common throughout America’s cities for daily transportation, safety regulations and precautions were put in place. Safety features, including flashing caution lights, visors outside of the vehicle, and motorized stop signs and stop arms were all installed within the next 80 years to make the journey to and from school safer. Although many of these precautions were taken, many citizens believe that not enough action was taken to promote safety on school buses. Because a variety of school bus companies do not have a stance on whether seatbelts should be installed or not, the safety concerns mainly impact parents and school leaders. A good solution for many of those concerned would be the installation of seatbelts on every school bus within the United States, but the reality of seatbelts being on buses is quite the opposite of what people believe. Seatbelts are not the justification to these safety issues concerning school corporations and parents nationwide, as the seatbelts are a costly and dangerous factor.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
In the Doritos commercial advertisement, the logo is seen with the brand title. The Doritos logo is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately recognizable. The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults.
Nationwide Mayhem Commercials Although many people think about acquiring car insurance, most of them do not know exactly which one is the best. Accidents are unplanned hence when one does not have insurance, the money involved can be too much for one to afford. It’s important at this century to have car insurance as accidents are common and can happen anytime.
I chose these two. adverts because I feel that they will be as good as they have similarities and differences, so there are many things I can comment on. about. I'm a There is a big difference in the sales tactics of the 2 adverts.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Car accidents are the leading cause of death for people under the age of 35. Wearing a seat belt can prevent death in about half of these accidents. Did you know that every 15 seconds someone is injured in an automobile accident if they are not buckled up, or that every 13 minutes someone is killed in a crash. Failure to wear a seat belt contributes to more fatalities than any other single traffic safety related behavior. According to the National Highway Traffic and Safety Administration seatbelts saved nearly 12,000 lives in the United States in the year 2000. The NHTSA estimates that more than 9,000 U.S. car accident fatalities in 2000 would have been avoided if the victims had been wearing seatbelts. Sixty three percent of the people killed in accidents were not wearing seat belts. The NHTSA a...
Physically and chemically Aluminium is a metal much like others such as; steel, copper and titanium. I can occur as a solid, a liquid or a gas and the state at which aluminium occurs depends on its condition, temperature and pressure. Aluminium is a very light weight metal at 2.7 grams per 〖cm〗^3, which is approximately one third the weight of steel. (HIGGINS, 1972) It naturally forms a protective oxide coating which protects it from corrosion; this oxide coating is thin but very dense and can be made harder through a natural or imitated treatment called Anodising. Aluminium can be further protected with treatments such as coating through lacquering and painting. It is an excellent heat and electricity conductor. It has a low melting point and is very ductile. And finally aluminium is completely recyclable without a reduction in quality.
Aluminum is an element in the boron group with a symbol of Al, and an atomic number of 13. Aluminum is a very soft metal when pure but becomes strong and hard when alloyed, a malleable metal with a silvery gray color. Aluminum is a very reactive element so it is found in nature combined with other elements. Aluminum resists corrosion by the formation of a self-protecting oxide coating. Aluminum is the third most abundant element in the Earth’s crust, following oxygen and silicon. It makes up approximately 8% by weight of the Earth’s surface. Although this is evident, it is also apparent that aluminum is never found by itself in nature. All of the earth’s aluminum has combined with other elements to form compounds and in order to create new aluminum products; it has to be taken out of that specific compound. Aluminum does not rust like other elements, therefore it always remains strong and shiny, which means reused aluminum is almost identical to a brand new piece of metal. An electrochemical process creates aluminum. An electrochemical process is “the direct process end use in which electricity is used to cause a chemical transformation” ( E.I.A. Government). Major uses of electrochemical processes occur in the aluminum industry in which alumina is reduced to molten aluminum metal and oxygen, where than the aluminum can be used into making several different materials. Electrochemical processes, although very useful, can have serious environmental consequences. To help reduce the consequences that the production of aluminum creates, the idea of aluminum recycling comes into play.