Eat Wise: Drop A Size

802 Words2 Pages

The goal of this business plan is to introduce The Eat Wise: Drop a Size outlet to the general public detailing out its major objectives, products and services offered, marketing strategy adopted and an in – depth financial analysis.
1.0 Executive Summary
Eat Wise: Drop A Size is a healthy food restaurant that prepares and serves fresh food items such as salads, juices, smoothies and frozen yogurt with a wide array of toppings and seasonings of natural flavors.
1.1 Major Objectives
“Objectives involve expressing our intentions in ways that help us to choose from among many possible alternatives and spend our energy on only that which will help us to succeed.” (Pardee, William J. 2005)[3] At Eat First we believe in providing food that is …show more content…

Some of our major hits include The Fruity Pasta Salad which is a mix of citrusy pineapples, pear, ham, cheese and a host of our customer’s favorite fruits and vegetables. Our Crunchy Coleslaw Salad is an amazing blend of white cabbage, carrots and mouthwatering radishes. The Tuna and White Bean Spinach Salad is an amazing bowl filled with power packed ingredients such as tuna that help to reduce cholesterol in blood vessels. Our custom salad bar offers customers both veg and non – veg options including quinoa, kale, baby spinach, ham, goat cheese, chicken strips etc. We also offer a range of fresh juices for instance Cherry Mango Shake and our delightful treat – Pineapple and Strawberry Blend. Eat Wise also provides its customers with detox juices which help to cleanse and refresh. Frozen yogurts are also available with sweet and savory toppings to suit everyone’s liking and taste. Seasonal drinks at Eat Wise includes herbal tea and freshly brewed …show more content…

and expects that the business will aggressively diffuse the market as the trend for organic food items and beverages in Kuwait is on a high stake as a large proportion of youngsters aged between 24 to 30 years show a strong preference for items offered by Eat Wise. The business aims to reserve 5% of all its revenues for charitable purposes. We also seek to expand our branches in densely populated areas of Kuwait including – Hawally, Salmiya, Fahaheel and many more.
1.4 Marketing Strategy
The most obvious marketing strategy we would adopt is merchandising our products on social media – instagram, snapchat, facebook. Our second advertising strategy would be to organize salad and beverages booth at food festivals held in various malls. We also look forward to viral marketing i.e. inviting food bloggers whose views and opinions is followed by their die heart fans. Eat Wise will also give away coupons worth 2 K.D. on an order of 10 K.D. and above. Our marketing strategy also includes mini treat boxes for kids with a mini shake or cup of frozen yogurt of their choice.
2.0 Description of The

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