The goal of this business plan is to introduce The Eat Wise: Drop a Size outlet to the general public detailing out its major objectives, products and services offered, marketing strategy adopted and an in – depth financial analysis.
1.0 Executive Summary
Eat Wise: Drop A Size is a healthy food restaurant that prepares and serves fresh food items such as salads, juices, smoothies and frozen yogurt with a wide array of toppings and seasonings of natural flavors.
1.1 Major Objectives
“Objectives involve expressing our intentions in ways that help us to choose from among many possible alternatives and spend our energy on only that which will help us to succeed.” (Pardee, William J. 2005)[3] At Eat First we believe in providing food that is
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Some of our major hits include The Fruity Pasta Salad which is a mix of citrusy pineapples, pear, ham, cheese and a host of our customer’s favorite fruits and vegetables. Our Crunchy Coleslaw Salad is an amazing blend of white cabbage, carrots and mouthwatering radishes. The Tuna and White Bean Spinach Salad is an amazing bowl filled with power packed ingredients such as tuna that help to reduce cholesterol in blood vessels. Our custom salad bar offers customers both veg and non – veg options including quinoa, kale, baby spinach, ham, goat cheese, chicken strips etc. We also offer a range of fresh juices for instance Cherry Mango Shake and our delightful treat – Pineapple and Strawberry Blend. Eat Wise also provides its customers with detox juices which help to cleanse and refresh. Frozen yogurts are also available with sweet and savory toppings to suit everyone’s liking and taste. Seasonal drinks at Eat Wise includes herbal tea and freshly brewed …show more content…
and expects that the business will aggressively diffuse the market as the trend for organic food items and beverages in Kuwait is on a high stake as a large proportion of youngsters aged between 24 to 30 years show a strong preference for items offered by Eat Wise. The business aims to reserve 5% of all its revenues for charitable purposes. We also seek to expand our branches in densely populated areas of Kuwait including – Hawally, Salmiya, Fahaheel and many more.
1.4 Marketing Strategy
The most obvious marketing strategy we would adopt is merchandising our products on social media – instagram, snapchat, facebook. Our second advertising strategy would be to organize salad and beverages booth at food festivals held in various malls. We also look forward to viral marketing i.e. inviting food bloggers whose views and opinions is followed by their die heart fans. Eat Wise will also give away coupons worth 2 K.D. on an order of 10 K.D. and above. Our marketing strategy also includes mini treat boxes for kids with a mini shake or cup of frozen yogurt of their choice.
2.0 Description of The
Relying on our strong company legacy that is been in place since 1968, I believe that we can use that strategically to improve our overall marketing strategy and help achieve our overall goal of continued franchise expansion throughout the country. One of the most effective ways to capitalize on our company legacy and reputation is through product placement and advertising. I predict that our overall marketing strategy for developing products will be small at first. Any initial product placement will be on things like napkins, aprons and other apparel. You also investigate creating our own unique company logo. This will help to increase our brand recognition. Also, we can create our own website and have an interactive menu that allows our customers to order our products online and have them be ready for pickup at the restaurant location. After some initial trial and error, we can consider expanding our product line of items that have more prosper
Having a well established customer line the company needs to promote the Only Natural Pet Food with signage and discounts before and after the product launch. Also, this marketing strategy allow the company to set up kiosk the company can offer free samples on select days, option to fill out questionnaire for further discounts on new product
The Slimming World diet belongs to a Derbyshire weight loss firm which was founded in 1969 by Margaret Miles-Bramwell. This company says that the diet is based on a method called 'Food Optimising ', a growth in physical activity via its 'Body Magic ' course and a system of group support named 'IMAGE Therapy '. If you want to know how Slimming World works, firstly you need to understand that that it functions as a weight-loss club. As it claims, it includes 13,000 weekly support groups, 4,000 Slimming World trained consultants and 800,000 participants going there every week. It requires £10 to become a member of The Slimming World group, plus weekly payments of £4.95 with discounts for older people. Various fees
Shapiro talks about his time in the kitchen from when he was a young trainee through to his maturity. Shapiro may be trying to get his point across to food eaters everywhere. While, Berry attempts to encourage people to improve the way they eat by giving them suggestions on what to do, Shapiro inspires to alleviate the misconceptions about food and food preparation, which goes further, in the long run, to convince people about the choices they make about food consumption. The writer avoids any errors of fact and any misinterpretation or misrepresentation of any facts.
Obesity has become a growing epidemic in the United States of America. Federal agencies, authors of diet books, and others have offered advice on how to lose weight but none seem to work since the epidemic is still on the rise. In the article “The Feds’ Fib about Low-Fat,” Michael Fumento argues that the low-fat myth government agencies have inadvertently promoted can be deceiving and not healthy for the individual. This article is a syndicated column that has appeared in newspapers around the country, therefore allowing for a diversified audience. The audience of this article includes adults from all over the country who are concerned about the low-fat controversy and adults who are up-to-date on the latest political issues. Fumento claims
The two books used as resources consider food as a serious topic unlike many other books and they touch on some of the most important questions that we can ask about what it means t...
Obesity is growing rapidly, therefore we must take action while we can. Portion sizes are becoming more and more immense. A Facts on File Article titled “Diet, Nutrition, and Wellness” discussed the growing problems caused by obesity. From going to McDonalds and getting a happy meal to going to subway and getting a footlong sub. Either way, it is changing our diets to eat more than we need which eventually, adds on a couple pounds (Diet). People who go to restaurants on a daily basis end up eating about one thousand calories a meal more than someone at some would (Diet). When most people go out to eat, even at a fancier restaurant, they are not worrying about how many calories their meal is, they are ordering whatever sounds good to them (Diet). Every now and then, that is okay bu...
The Reign of Terror was the bloodiest and deadliest period in French history. The Reign of Terror took place during the French Revolution in France from September 1793 to July 1794, when the French abolished the monarchy and were in the process of transitioning to a new governmental system. It was the act of making a statement by publicly silencing and executing those who were suspected to be against the revolution, or even attempting to restore the monarchy. Historians Colin Jones and Howard G. Brown both explore the Reign of Terror, the overthrowing of its leader, Maximilian Robespierre, and its aftermath in their articles. Both historians discuss similar events with similar ideas and tellings of history, but Jones focuses more on Robespierre,
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.
Several facts are changing in today’s marketing communications. More companies adopt the new concept of integrated marketing communications (IMC) to convey a consistent message about their brand and products. Hence, IMC has played a powerful role and developed into a useful strategy for company to reach more customers and build good customer relationships. According to Herstein et al. (2008), IMC is one of a successful strategy that coordinates and integrates all of marketing communication tools to efficiently and economically influence between an organization and its existing and potential customers. Moreover, marketers can combine IMC tools (advertising, sale promotion, personal selling, direct marketing and public relations) rather than separate practices to create values and avoid potential conflicts (Duncan & Everett, 1993). In fast food industry, fast food chains integrate advertising, sale promotion, sponsorship, packaging and Internet to promote their products as well as build brand image (Sperber, 2003; Story & French, 2004; Morrison, 2010). Advertising is most used form of communication and the most frequently utilized medium due to it easily contact the target market, especially on television advertising (Story & French, 2004; Case, 2007). In addition, simple toys and products are typically used by fast food chains in children’s meal to attract children and adolescents.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
Subway has just become the biggest fast food franchise in the United States. They advertise a healthy menu full of all natural ingredients. However a recent experiment by the Journal of Adolescent Health found people consume almost the same amount of calories at Subway as McDonalds (Lesser). Subway is not the only fast food advertising healthy options however. Despite the unhealthiness of fast food, these chains do offer some benefits. Natalie Stein,a writer for the live strong foundation, who focuses on weight loss and sports nutrition points out some crucial benefits of fast food. Stein acknowledges the convince of fast food in her article “What Are the Benefits of Fast Food?” She believes that having fast food restaurants on almost every corner is a good thing. This might be a good thing to some people, but what is too much? The conveyance of fast food chains has driven out grocery stores and ruined a chance at a healthy diet. With obesity growing in the United States maybe it’s time to rethink the actual conveyance of fast
Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.” For example, we can try to advertise health food choices better at a fast food place and give the consumer health facts on the food, open up health food restaurant locations in lower income neighborhoods, or lower the healthy food choice in the neighborhood grocery store. The first method is better advertisement of healthy food choices in fast food locations in about them to help with the choices of the customer meal.