ESPN: Changing The World

ESPN has completely changed the way the world receives and perceives sports information. Thirty-Five years ago when ESPN aired its first SportsCenter, followed by sports only programing people thought they were crazy. There was no way they would succeed. And they came very close to failure. A company that was a million dollar investment and few months away from bankruptcy is currently the richest network in the world by more than twelve billion dollars (Said, TheRichest). You don’t just become the most valuable television network in the world for having popular shows. The reason ESPN is the most successful network in the world is due to their revolutionary innovations. One of those innovations, which happens to be their newest, is the DC-2

But when it comes to the actual sporting event, Sportvision is the newest technological advancement to make the game better, for fans, broadcasters and advertisers. Sportvision is the groundbreaking computer generated images used in almost all professional sports to better the watching experience for fans. “Sportvision delivers a heightened sports-viewing experience across all forms of media.” (Sportvision). Sportvision is responsible for most of the images used to aid the consumers watching experience. For example they are responsible for the lines that mark the line of scrimmage and the first down lines for NFL games on T.V. Their technology is used in MLB broadcasts to show the movement of a pitch and different statistics from batters and fielders. Sportvision also created the technology used to put advertisements on the walls in baseball stadiums or on the glass in hockey arenas that can only be seen on T.V. Sportvision technology is seen in NFL, MLB, NASCAR, The Olympic Games, NHL, PGA TOUR, LPGA Tour, NBA, NCAA, WTA, MLS, IRL, X Games, America's Cup and other sporting events On-Air and online. Sportvision has helped commentators reach the fans better; fans understand what is happening better; and players and coaches see where they need to improve. Sportvision has ultimately made the ‘at-home’ watching experience what it is today. Which to a lot of people is better than

Maybe ESPN wants to go to full twenty-four hour highlight programing, where they do not even leave the show for commercials. Instead they can use Sportvision technology, like its used in the NHL, to place advertisements inside their highlight films or even in the studio where the hosts are talking. For example, when ESPN is showing the highlights to a basketball game they can sell advertising space for that specific highlight and use Sportvision technology to put a companies logo on the court or maybe on the video boards on the sideline. Or when the hosts of a show are talking, ESPN can use the technology to put the sponsors image anywhere they want in the studio, and they can switch them in and out to different sponsors. ESPN and Sportvision have been major innovators when it comes to the broadcasting of sports entertainment. ESPN was the pioneer and developer while Sportvision has been able to perfect it. Sportvision and ESPN would be the perfect partnership. ESPN has the studio, the screens, the control rooms, and the power to already adopt Sportvision’s technology. With the addition of Sportvision to its already monstrous network of technological advancements, who knows what ESPN could come out with