Doubleppeak In The World Of Doublespeak By William Lutz

We hear and read doublespeak every day, but what, exactly is doublespeak? William Lutz in “The World of Doublespeak” argues that “doublespeak is a language that makes the bad seem good, the negative appear positive, the unpleasant appear attractive” (389). Instead of making something sound miserable doublespeak insists on making it tolerable. Therefore doublespeak is a danger to the world and can interpret many ideas in different ways that can backwash and hide the truth. Doublespeak could also sound so real that someone will not recognize it as doublespeak it is used in many aspects such as commercials, advertisements, and even campaigns to mislead people. Also it is a technique everyone falls victim to but not everyone is aware of it. We

There are many reasons why people use euphemism as mentioned by William Lutz in “The world of Doublespeak” states that “euphemism is an inoffensive or positive word or phrase used to avoid the harsh, unpleasant, or distasteful reality” (390). However as mentioned by Lutz in “The world of doublespeak” when a euphemism is used to mislead or deceive, it becomes doublespeak” (391). For example instead of saying we killed three people they would use the phrase we exterminated three intruders to mislead and confuse people especially the uneducated. Also as stated by William Lutz in “The World of Doublespeak” indicates that “when you use a euphemism because of your sensitivity for someone’s feelings or for a recognized social or cultural taboo, it is not doublespeak” (390). For instance, imagine someone told you I heard your grandpa died that would sound harsh, but if someone said I heard your grandpa passed away that sounds more respectable which is not considered doublespeak. Lutz finds the People who are responsible for euphemism doublespeak tend to be people that try to cover up the unpleasant, which are mainly the government, armies and the news. Next as stated by Lutz “it is a language designed to alter our perception of reality”

William Lutz in “the world of doublespeak” states that jargon is the specialized language of a trade, profession, or similar group, such as that used by doctors, lawyers, engineers, or educators” (391). Also to someone not associated with a specific group and their language jargon will not make sense. It is often used by individuals who wish to sound more intelligent or important. As mentioned in “the world of doublespeak” by Lutz that “jargon as doublespeak often makes the simple sound complex” (391). For example, when the news says intruders instead of bad people or execution instead of killing or when lawyers use the term “involuntary conversion” of property when discussing the loss or destruction of property that is considered using jargon. Lutz finds mainly doctors, lawyers and high educators that are responsible for the spread of jargon