The presidential debate is all about persuading Americans who is best equipped to make the lives of the American citizens better. The candidates running for office must persuade the American citizens that they are the right man or woman to successfully turn the nation in the right direction. Hillary Clinton and Donald Trump are both in the running to becoming the next President of the United States. During their Presidential debate both Clinton and Trump used rhetorical appeals to gain the voters’ attention and their vote. Rhetorical appeals include 3 elements of persuasion; Ethos, Pathos, and Logos. Ethos is an ethical appeal which uses the writer’s own credibility or character to make a case and gain approval. Pathos is an appeal that invokes
Trump used an example of ethos when he mentioned a close friend of his. Trump said, “so we’re losing our good jobs, when you look at what’s happening in Mexico, a friend of mine who builds plants said it’s the eighth wonder of the world. They’re building some of the biggest plants anywhere in the world, some of the most sophisticated, some of the best plants. With the United States, as he said, not so much.” When he says a friend of mine, he is branding himself as someone with global ties and knowledgeable associates. Trump displays an example of logos when he says “We cannot let it happen. Under my plan, I’ll be reducing taxes tremendously, from 35 percent to 15 percent for small companies and big businesses, I’m going to be a job creator like we haven’t seen since Ronald Reagan, it’s going to be a beautiful thing to watch” (Collins 2016). Trump is persuading the audience with logic. He is telling voters how he can reduce taxes from a certain percentage and when he enacts his plan more jobs will be available. He is also using the success of him building a big company. Moreover, he likes to mention how he went to the Wharton School of Finance which is one the most prestigious business schools in the world, indicating what a smart person he is. During the debate, Trump mentioned how he believed previous United States Generals would not like Hillary Clinton’s website because of some things she has posted. He stated “and look at her website. You know what? It’s no difference than this, she’s telling us how to fight ISIS. Just go to her website. She tells you how to fight ISIS on her website, I don’t think General Douglas MacArthur would like that too much” (Collins 2016). That quote is an example of pathos because he uses a sense of humor to connect with the audience on how he believes she’s incompetent to become the next President of the United
Starting off, I believe the first video about Claudette Colvin and Rosa Parks is a huge Pathos Rhetoric. Since Pathos is about an emotional apeal, and the first video
In order to have a complete argument, one needs to first be a credible source, be able to show equality on both sides and also be fair to the other side’s argument. This rhetoric appeal is known as ethos, a method of persuasion, a way to convince the audience and make their argument relevant.
Through the accompaniment of rhetorical devices and pathos, one can strengthen an argument to the point where others see no other option. When spoken at the right occasions and with enough of supporting evidence, an argument will intrigue the audience and make people find the argument logical and appealing. Patrick Henry made his speech less than a month before the Revolutionary War came to pass. Thomas Paine commenced a series of articles when the call for men to fight was urgent. When someone makes an argument, even the smallest detail counts.
There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
One example of Ethos is “I started out just a mom-fighting for the life of her child. But along the way I learned how unfair America can be today, not just for people who have HIV, but for many,many people-poor people, gay people, people of color, children.” She shows to the audience that she understands the struggles of the aforementioned groups, because she has HIV. She understands just how unfair America can be to people who don’t fit in. She knows that she doesn’t seem like the best representative for the group of people she mentioned, but she wants the audience at the DNC to know that she has their best interests at heart. Mrs. Glaser wants the DNC audience to join her in the fight against AIDS. Glaser also uses Pathos in her speech. “Exactly four years ago, my daughter died of AIDS. She did not survive the Reagan Administration. I am here because my son and I may not survive four more years of leaders who say they care, but do nothing.” In this appeal Mrs. Glaser is appealing to her audience’s emotions, especially the emotions one feels when talking about their family like love and empathy. She mentions that her daughter has died because of this disease and that her son and herself are dying as well to show that this is a disease that can affect anyone and that it is crucial to work on cures or vaccinations to prevent others from suffering the way her family has. No mother or father
Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
Through the accompaniment of rhetorical devices and pathos, one can strengthen his or her argument to the point where others see no other option. When spoken at the right occasions and with enough of supporting evidence, an argument will enrapture the audience and make people find your argument logical and appealing. Patrick Henry made his speech less than a month before the American Revolution took place. Thomas Paine began a series of articles when the call for men to fight against the British was urgent. When someone makes and argument, even the smallest detail counts.
The majority of Hasselstrom argument relies on her ability to use pathos. Pathos is the rhetorical appeal that plays on a reader's emotions in order to sway their opinion. The majority of Hasselstrom argument is pathos because she based her view on the use of guns with what has happened in her life. For example, Hasselstrom discussed how there was a man on her property who she believed was going to shoot her because she politely told him to leave. The use of this story is Hasselstrom attempting to have the reader empathize with her due to the danger that was ahead of her. The use of pathos in her writing was to have the
Pathos is a quality of an experience in life or a work of art that stirs up emotions of pity, sympathy, and sorrow. She uses this to connect to the people by bringing up her personal experiences in life. As shown in the speech, “My friends, we’ve come to Philadelphia- the birthplace of our nation- because what happened in this city 240 years ago still has something to teach us today” (Line 35-36).. Hillary says “my friends” as referring to the American people, she considers everyone as important and this causes people to feel good about themselves. Also, she uses allusion to show how the past still impacts our world today. Another device uses is point of view, “Teachers who change lives. Entrepreneurs who see possibilities in every problem. Mothers who lost children to violence and are building a movement to keep other kids safe” (Lines 104-106). The point of view is used in third person, and emphasizes her point that she is trying to make. This quotes is also pathos, she is connecting to real people and what they go through in everyday life. Pathos is one appeal that touches the heart of general people.
Throughout George W. Bush's political career he has implored the use of Aristotle's tripod, which we like to call it. This tripod is a rhetoric which implies that persuasion relies on three things, which are ethos, pathos, and logos. Logos is devoted solely to logic and reason. While on the other hand, pathos deals with attitudes and beliefs. Perhaps the most important one which pertains to George W. Bush is something called ethos, that is to say the branch of the tripod which deals with the personal strengths of the speaker and most importantly his character. Throughout his political journey he has showed the use of pathos, logos, and ethos time and time again, but the one of which he is commonly known for is ethos. The instances in which he has demonstrated them are countless, but I will recall but three. The first event took place on the day of September 14, 2001 at 'Ground Zero', three days after the attack of the World Trade Centers. The third instance was on September 20, 2001 during his Address to a Joint Session of Congress. Lastly, was the State of the Union Address in Washington D.C. Which was held on January 29, 2002.
Aristotle, a Greek philosopher, who initially came up with the three different sections of rhetorical appeals and the act of persuasion. The three appeals include ethos, logos and pathos, all three different means of persuasion. Michael Moore’s, Capitalism: A Love Story will be used and examples will be taken from throughout the movie to analyze his rhetorical techniques when reaching out to the audience. Examples from “The Qualities of the Prince” by Niccoló Machiavelli will also be analyzed for the three appeals. Moore’s movie relates exactly to the rhetorical appeals because he is persuading the readers to realize all the corrupt and unjust happenings that are going on all around us without even knowing it. He is trying to explain to the readers that it is going on everywhere and steps to educate their selves to gain awareness in the corruption of America. His video shows many examples of the “behind the scenes” into the political world and cites all the events back to how and why it is ruining our country and what we can do to prevent and/or help the cause. Machiavelli’s piece also was a form of persuasion and rhetoric’s, using all three appeals as well. “The Qualities of the Prince” is a piece by Machiavelli in which he is trying to explain how a prince should act and what traits they should possess to be a successful leader. Machiavelli is using the rhetoric appeals and explaining his experiences through which he has learned what it takes to be a great prince.
Rhetorical Analysis and Persuasion Every day we are victims to persuasion whether anyone can notice it or not. Logos, pathos and ethos are the types of persuasion. Logos persuades by reason, pathos by appealing to emotion and ethos by the credibility of the author. The characters in The Iliad employ the use of these techniques to sway another character into doing or feeling something else.
The ethos of the candidates was challenged, because if they aren’t experienced in dealing with the effects of the debt, they need to have other background that would help them solve the debt’s issues. Bush explained his sense of ethos through how much he cared for the community. Noticing the financial crisis across the US was Bush’s main response to how credible he is. Bush traveled throughout the states during the campaigns and noticed dramatic effects of the financial crisis across communities. He described how meeting families from broken homes that were struggling to stay financially stable made him feeling emotionally connected to their situations. Noticing conditions in poor neighborhoods and meeting people who were struggling are good examples of how the national debt has affected people around Bush. However, in his answer, Bush lacked to explain his own personal experience with the national debt. Describing that you care about the people that are impacted by the debt, is not a personal experience. Clinton expressed a stronger sense of ethos by describing a couple of his experiences as governor of Arkansas for twelve years. As governor, he dealt with
Donald J. Trump, whose presidential campaign has doused the Republican Party with the verbal equivalent of napalm, has escalated his rhetoric to new levels of intensity before the crucial South Carolina primary this week. It is a vote that, if he wins, could erode the prospects of Republican leaders’ stopping his candidacy.
Voters across America are facing an important decision this November. They must choose between Hillary Clinton, the current Secretary of State, and Donald Trump, a successful businessman, in the upcoming election. Though both candidates enter the debate with the intention of keeping their current supporters and persuading swing voters to vote for them to win the presidential election, Donald Trump’s and Hillary Clinton’s strategies to accomplish this goal are quite different and they each have their own distinct style. Clinton was calm and prepared during the debate, while Trump was emotional and unprepared. Each of the presidential candidates manipulate their own body language and stylistic techniques to cater to their own political parties