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I always wonder the presidential election this year -- how did Trump get elected? In addition to the fake news stories and lies inundating social media, Trump’s political ads became another bullet hitting people’s hearts. Browsing through the website of political ads of 2016 presidential election, it seems that Trump’s ads always have absurd and intriguing covers with funny names, which reminds me of the “clickbait”, in some degree. Yet, the ad “Donald Trump’s Argument for America” really grasped my attention; it contains the technique of repetition with melodic music making sympathetic environment, which contrasts between normal people and the people in power and offers a simple solution towards the current national issue. This ad demonstrates Donald Trump’s opinion towards the corrupt and careless political establishment of the Democrats which resulted in economic losses, and says the only …show more content…
These scenes form an absolute contrast, as if to say, “these people in power are relentless without any compassion, unlike you guys with passion and faith -- the hope of America.” And it is implied that Trump is the savior who can not only reveal the filthiness of the politics, but also pulls them out from the mud. In addition to that, the ad contributes almost half of the time to introduce how fragile the society is and how these false policies undermine people’s good; however, in the end, he simply says,“The only thing that can stop this corrupt machine is you. The only force strong enough to save our country is us.” In the other words, instead of offering several complex and provisional policies, Trump gives the easiest and the most tangible answers to these supporter, which is themselves. The sentence is just like a bright light for those people searching for the truth. In this way, people will have more confident in Trump’s argument and
through today's ads which eschew rational arguments for symbols and imagery playing directly to our
In 1992, President Bill Clinton was a little known former governor from the poor state of Arkansas who thwarted President George H.W. Bush’s effort to be reelected and became the 42nd president of the United States. During the primary and general election, President Clinton’s campaign made extensive use of television to introduce himself and his ideas to the general public. Three examples were chosen as representative of the type of imagery seen during campaign. The first is a TV ad called “Hope”, the next is a picture from President’s appearance on the Arsenio Hall TV show and the last is a TV ad called “1988.” These examples serve to represent key moments that occurred during the presidential campaign.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Throughout the speech, the Former President George W Bush strives to empower Americans by instructing them to remain resolute, but to “go back to [their] lives and routines”. He uses the personal pronoun we and the common pronoun us repeatedly to indicate that the people of the United States, who either saw the event on television or experienced this event firsthand, were and still are involved in this national tragedy. He implements this emotional appeal into his speech to involve all Americans--people living in the United States of America, regardless of their ethnicity, race, or culture, and to acknowledge that the American people have endured this together, and that they will continue to advance after this event with stronger resolve, stronger than ever. In addition, he implements personification to motivate and empower the American people. “Our nation, this generation, will lift a dark threat of violence from our people and our future” (Bush, 2001). “This generation”, again a synonym for the American people, with its unwavering resolve, will fight for its freedom persistently. He intimates that the future of America and of democratic freedom is in the hands of the American people: that the American people have the power to control their fate. The next sentence leads into America’s “philanthropically” democratic nature: “We will rally the world to this cause, by our efforts and by our courage” (Bush, 2001). This statement has been followed up by action only a few years later, when the United States intervened in the Iraqi War, Libyan Revolution, and even more civil wars to ensure the freedom of citizens from dictatorships, which in Islāmic nations, were militant groups, like the Hamas and Taliban. Lastly, the president utilized anaphora, specifically a tripartite structure, by affirming that the American people “will not tire”, “will not falter”, and “will not fail”. He implies that the American people will relentlessly fight for the worldwide establishment of peace and democratic institutions, a promise which America has kept even in the face of its own national crisis.
It is very common in the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent $2.6 billion on advertising that year, from which $2 billion was used exclusively for broadcast television (Seelye 2008). Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate. Presidential candidate Barack Obama, who belongs to the Democratic Party, broadcast the first commercial we will analyze, the title is “Seven” referring to the seven houses his opponent John McCain owns; Barack Obama tries to engage pathos which refers to the audience of the message (Ramage et Al. 2012) utilizing a form of fallacy known as “appeal to pity”, this fallacy tries to “appeal to the audience’s sympathetic feelings in order to support a claim that should be decided on more relevant or objective grounds” (Ramage et al.
Bush demonstrates that with the use of metaphors, personification, and also repetition. Using metaphor, he compares America to steel, saying that America is like steel, but not pliable. Portraying that whatever dangerous act comes to America, America will stay strong and not move. Personification is to explain the reasoning behind the terrorists’ operations and the motives behind this move. Bush gives feeling and visualization traits to the nation, consequently putting it in the nation’s point of view, highlighting what the nation felt and saw. Repetition is to bring America together and strengthen everyone. It is to show that this heartbreaking event did not just affect the victims, but it affects the entire country. The way Bush uses repetition to get the people of America together makes America stronger because the more a country is together, the more power and strength it will possess. As a final point, President Bush’s usage of these three rhetorical devices grabs the attention of the people and helps Bush express the type of tone he wants to get
Along with capital letters flowing throughout the passage, we notice some strong choices in diction. When adding “GOD BLESS AMERICA.” the viewers have something they can fully relate to in the ad. They connect with the ad now because they are able to understand that it is not a foreign country problem. This is a right here in our country, our cities, and our neighborhoods problem.
Have you seen any of the recent campaign advertisements that have been published by the 2016 presidential candidates? Presidential candidates are known for campaigning through different media outlets, such as television advertisements, social media, and their party rallies. In these advertisements, the candidates bash their opponents and try to show you why you should vote for them, and why you should not vote for their opponent. Hillary Clinton’s advertisements have really stood out to me and have been able to grab my attention. Particularly the “Role Models” video, which displays young children watching Donald Trump make discriminatory and offensive comments on the television screen.
Today everything that happens today depends solely on famous people such as celebrities, political icons, and etc. Being different and individualism doesn’t exist anymore because it all can be linked to some bandwagon. This campaign ad was, in my opinion, a popularity contest. There were no real evidences also to why he should have been elected president. He was never physically present in the ad asking people vote for him rather using a bandwagon to get votes. He was a great president but I think he could’ve cared a little bit more and he could have won with more votes than he already
The advertisement is against Sarah Palins campaign to become Vice President. It is very well designed to appeal to a person’s pathos side, which is emotional appeal. The main pathos only show the cruelty in which Sarah Palin supports, which is aerial hunting of Alaskan wildlife. The producer allows the audience to see the vivid killing process of wolves. One way the producer attempts to change Sarah Palins public...
In conclusion the ad shows its appeal to logos, pathos, and ethos by having a woman on it and having her state her opinion. By having the character state her opinion it will make people who see this ad think about the issue at hand. In addition to that the ad uses a simple but effective way to capture the audience’s attention. It captures attention by using a well-known character, a short but effecting statement, and a simple color scheme to draw attention. Doing so helps grab the reader and then further deliver the message of pro-choice and that it’s a woman’s choice to do with her body as she pleases.
Have you ever wondered why Donald Trump’s rallies are so popular amongst young adults? They can be hard to distinguish from a WWF event, with row upon row of folks screaming and carrying on. There must be a draw, as this demographic is clearly riled up and fired up over something. That something is anger. Young adults are angry, especially the ones called “The Millennials,” and Donald Trump 's message speaks to their anger and frustration. They are angry because, for them, life is just not fair. It doesn’t matter that they have degrees or come from good homes; at the end of the day they are still debt-strapped, overworked and underpaid. They are working hard and putting in long hours, yet they can hardly afford a roof over their
Adbusters is labeled as a media activist group, that is a non-profit organization that aims to change mainstream thinking by replacing these mainstream messages with alternative narratives through various communicative practices (The Canadian Press, 2011). Adbusters targets two main areas of resistance, capitalism and consumerism. It is dedicated to help us see the truth about our surroundings behind the shadows of advertisements and large corporations. Adbusters’ largest communicative medium is their magazine, Adbusters. Adbusters also challenges mainstream messages through a practice called culture jamming. By taking popular ads from the media Adbusters challenges corporations and mainstream media by interrupting the consumer experience by revealing the underlying message and meaning behind the ad. This essay will argue that through Adbusters’ communicative practices, like the use of technology, print media, culture jamming and campaigns, the media activist group is making a significant impact in moving people from spectators to actors by providing us with an alternative...
The ad mainly goes after the democrats, this is obvious, however it also goes after the republicans and bush as bush was compared to his successor obama as being just as bad when it comes to the economy. If coupled with other cartoons attacking both’s foreign policy, which both have very similar war like foreign policies with obama having many dead civilians under his administration due to air strikes, not nearly as much as bush of course since airstrikes can’t kill as many people as a major war but still very similar. The cartoon also plays on the fact that humans are able to analyze and process facial expressions unconsciously faster than consciously. Character assassination of the media, the logical inconsistencies and the use of emotion on the more educated people, in economics, help to pry voters away from both
There have been over 42,000 gun violence incidents in the United States, resulting in nearly 11,000 deaths (Gun). For a long time the Second Amendment has been up for debate, even though it is one of the rights the Founding Fathers put in place. Back when Benjamin Franklin and Thomas Jefferson decided upon that right, guns were not as complex and powerful as they are today. With such advancements, does this amendment need to be reevaluated? When it is time for a new president to be elected, one of the first questions asked by the press is what their position is on gun control. Many people are passionate about this topic and they typically take one of two sides. They either get highly offended about the thought of the government taking away