Don T Drink And Drive Analysis

Generally, advertisements are created to grasp the attention and awareness of the viewers. Print advertisements are meant to catch the attention of the target audiences with imagination, so that when they think of the ads it will influence them to act upon the message the advertisement portrays. A close look at print media advertisement highlights the social and cultural behaviors associated with traditional roles that are expected and portrayed on by society. Advertisements are strong assets of Western Culture, helping with and reinforcing aspects that are deemed necessary for people and the society. They have a strong role in shaping society by teaching, guiding, and perpetuating traditional societal values and attitudes towards

This advertisement “Stop the Violence. Don’t Drink and Drive” is a good example of an active advertising procedure for a public issue. Thousands of people are dying around the world every day due to disastrous road accidents because of alcohol influence. I choose this appealing advertisement to raise awareness on drunk driving, and for the authorities to influence the community to stop the culture of drunk driving. The advertisement image is designed using a unique skill of creativity to send a message that will effectively grasp the attention of the audience. The campaign advertisement against “violent driving” displays an image of two men in a physical encounter. The background of the image is depicted with a black, gray mid-tone. On the right of the image appears to be a male's forearm with a green SUV, truck painted on the man's arm. On the right appears a painted red car on a man's face. The image portrays the man with the green truck striking the other man's chin in an uppercut motion. The physical blow on the man with the red car depicts an impact, and the image of both vehicles depicts a head-on collision of the two painted vehicles. The use of the green truck drawn on the hand and the

People that consume alcohol fall under the condition of slow responding rate. When drivers are under the influence of alcohol, their reaction time gets slower than when not drunk, and that decreases their state of mind leading them to take chances they would never take when not intoxicated. Many adults take chances while under the influence of alcohol, causing them to think ineffectively. The advertising company (Ecovia) conveys this message successfully with its "Stop the Violence" campaign that is in this meaningful image, there are also similar images from the advertising company that portrays the same message of safe driving. The messages they use on each scene had a different text such as “don’t speed”, “don’t drink and drive”, and “overtake with care”. The campaign ad was used effectively. Its purpose will give a prompt effect on many road users. For instance, if a driver sees the portrayed image or other images like this on a notification board as he drives by, it will automatically capture his attention and remind him to make wise choices on the