Bacardi The formation of the company Bacardi begins in the early 19th century in the prosperous trading town of Santiago de Cuba. Santiago de Cuba attracted the Bacardi brothers, Magin, Juan, Jose, and Facundo from the port of Stiges, southwest of Barcelona, Spain. The brothers worked hard, with the little money that they had, to establish a business, creating a shop to sell everyday goods (1). Around 1843, Don Facundo Bacardi Masso, the second youngest Bacardi Brother, had saved up enough money to begin his own business alongside his wife, Amalia Moreau. After having to temporarily leave Cuba because of earthquakes and a cholera epidemic, financial hardships, and moving back to Santiago to their poor business, Facundo’s first business was …show more content…
forced to shut down, even after receiving financial assistance from his relatives (1). During this time, there was little rum production in the Spanish speaking countries. For a long period of time, the production of rum was prohibited due to the decrees of the Spanish crown, which Cuba fell under (1). Facundo turned his interest to rum production as the industry began to change and the taste of the settlers in the United States began to shift to favor grain spirits. Santiago had good connections with the French colonists which opened the door for Don Facundo to begin rum production. The Spanish Monarchy also began to encourage the production of hard liquor, giving Don Facundo another chance to open a second, hopefully successful, business (2). On February 4, 1862, Don Facundo Bacardi Masso purchased a distillery, with his French Cuban business partner, Boutellier, and began the business, “Bacardi, Boutellierm, & Compania”, known today as Bacardi Limited (2).
This was the beginning of the light, smooth-bodied rum that was different from any other rum produced beforehand. Don Facundo revolutionized the art of making rum while experimenting with Boutellier (2) (3). He took advantage of the fact that Cuba was one of the world’s richest colonies at the time due to the large numbers of sugarcane plantations and sugar mills. Facundo utilized this booming sugar industry by using the molasses byproduct to make and export rum, like so many other sugar producing islands …show more content…
(13). After many different experiments, multiple types of yeasts, and long painful months, the two partners were able to change the taste of rum (2). There were three factors that helped the two change the taste of rum which led to the success of the company. The first factor is they isolated a single strain of yeast from nearby sugarcane fields which gives their rum a light, smooth taste (3). The second factor is that they cultivated a fast-fermenting yeast used in cognac production, or brandy production. The last factor which contributed to their success was the introduction of charcoal filtering, which used a mixture of tropical woods and coconut shells. This filtration cleansed the aguardiente, “hot water or fire water,” which refers specifically to a distillation of sugar cane molasses, anise essential oils, and waters to create a very strong alcohol (2) (10). This gives the clear color of the distillate (2). They then stored the rum in American white oak barrels, which removed the harsh condition and texture of rum that occurs when other companies produce the liquid. All of these factors together gives Bacardi its consistent quality and taste but are not the most important part of Bacardi that separates Bacardi from other rum producing companies(2). The most important distinction about Bacardi rum is their most guarded secret, the end product of Bacardi being a blend of two components, Aguardiente, which defines the character of the rum, and Redestilado, a distillate which gives rise to the light taste (2). This marks the first “white” or “clear” rum in the world (16). Prior to 1877, Don Facundo’s partner, Boutellier, retired due to old age.
The brand took off and the company began selling its alcohol in bottles, personally signed by Don Facundo himself. This was different than the traditional way of selling rum which entails selling the rum in barrels or poured into containers that customers brought to liquor shops (2). Nearing the year 1876, Bacardi achieved its first big recognition. It won its first award at the 1876 Centennial Exhibition of the World’s Fair in Philadelphia. Bacardi rum was praised for its innovation that revolutionized the world (29). This was a big step for Bacardi as it was awarded alongside other inventions such as the Corliss Steam Engine, Remington’s typewriter, Alexander Graham Bell’s first telephone, and the precursor to electric light. This increased Bacardi’s brand recognition and helped continue their success in the industry
(29). The Bacardi bat logo was also added to the brand, giving Bacardi a stronger brand identity, contributing to the overall initial success of the company (2) The bat was chosen because Don Facundo’s wife, Amalia, noticed a colony of fruit bats nesting in the eaves of the tin-roofed distillery and suggested the idea of the bat to be the logo to her husband (9). The decision for the bat to be the official logo of Bacardi was finalized due to several reasons. First, bats were seen as a symbol of good fortune in Don Facundo’s native Catalonia and also of the local Taino Indians. Bats are also a symbol of brotherhood, as the lived and flew together. They contained this self-confidence to fly in the dark without collision and with discretion. Lastly, and most importantly, bats are faithful, they always returned home. All of these qualities are important to Don Facundo and his family which makes the bat a perfect representation of the Bacardi brand as they are the factors that are most important to the Bacardi’s (2) (9) (16). By the year 1877, Don Facundo was ready to step back and hand down his flourishing business to his sons. Don Facundo’s eldest son, Emilio, who grew up and received his education in Barcelona, Spain, accepted his appointment as President of the company from his father (2). The brothers also renamed the distillery to “Bacardi y Compania.” During his time as president, he had to face political turmoil as he and his family supported Cuba’s independence movement from Spain. Emilio was arrested more than once during this time for aiding the rebel liberation army. He did this by using his business dealings as a front to move money and communication to the fighters (11). As a result, Emilio was sentenced to 4 years in prison and later exiled (2). While Emilio was imprisoned, Don Facundo and his brother-in-law, Enrique Schueg, managed the company (12). When Cuba won the struggle at the end of the Spansh-American war, after American intervention around the year 1898, Emilio returned to Cuba. He was soon elected mayor of Santiago, and shortly after elected to the senate, allowing Emilio to return to the booming business he temporarily had to leave behind (13). As the year 1888 approached, competition begain to increase in the industry. Bacardi kept ahead of the competition by being appointed “Purveyors to the Royal Spanish Household.” This means that Bacardi was the main supplier of rum to the Spanish Royal Family, which gave Bacardi a major advantage in the industry (16) (17). On top of this, Bacardi was also known for making and selling the best rum on the island (8) (16). Moving through the years, towards the end of the century, in the year 1898, Bacardi is about to introduce something new. In the town of Daiquiri, Cuba, American mining engineer, Jenning S. Cox originated the Daiquiri cocktail with Bacardi Rum (8). Cox and his team were working an initial exploratory expedition in Cuba’s iron-ore mines when he created this drink. The drink consists of a blend of Bacardi rum, lemon, honey, and water (18). This was also the time when Emilio was able to return to the company and begin handling business practices again. Following closely after the Daiquiri, the first Cuba Libre was created in the first decade of the 1900s. This drink was designed as a celebration to the end of the Spanish-American war (8). The soldiers fighting for freedom requested that their coke be mixed with Bacardi rum and toasted to a free Cuba or “Cuba Libre” (30). The drink consists of Bacardi rum, coke, and the newly added lime (8). The signature part of the Cuba Libre is the lime mixed in which differentiates this drink from the previous Rum and Coke. This lead into another milestone event in Bacardi history, becoming Cuba’s first multi-national company when it opened operations in Barcelona, Spain (8). This was the first time Bacardi rum was bottled outside of its country of origin (30). This expansion was overseen and decided upon by Don Facundo’s son, Facundo M. Bacardi (31). Soon after the expansion into Spain, Bacardi also opened another in New York City in the United States (3). The beginning of Bacardi’s expansion was shortly followed by prohibition in the United States in 1919 (8). Prohibition was a nationwide ban on any, sale, production, importation, and transportation of any alcoholic beverage. The company was forced to close the recently opened New York City plant and deplete 60,000 cases of inventory. This was potentially the recipe for a major financial loss for Bacardi but the circumstances were instead turned into a marketing opportunity. Given the situation, Bacardi still found a way to flourish (32). Americans decided to flee to Cuba to continue to drink and enjoy Bacardi rum (8). This was sparked by the company executive’s, Enrique Schueg, decision to send thousands of colorful postcards persuading American’s to escape the “desert” of their “dry” nation and come to Cuba.
Del Rio was established in 1933, and it is located in California. Its owners are Bob and Maria. Del Rio is an agricultural business where processed canned products and fresh produce are sold. Both owners have the same agricultural background which is why they are doing this business. They are running Del Rio successfully. When the world was going through a great depression, many businesses had tough time to survive. However, Del Rio Foods, Inc. was in stable condition even though they did not make a lot of money. From 1987 to 1990, their Income Statement shows that they had a steady increase in their net income each year. The CEO’s objective is to expand his business as far as into east coast. Del Rio acquired a couple of farms and built them as its main facility and a distributor. Joint venture was formed with few wholesalers and retail stores. Additionally, Cape Fear and Wilmington plants were bought to increase productivity. The mission statement, SWOT analysis, and action plan are discussed further.
Francisco Pizarro was a famous Spanish explorer. On September 13, 1524, Francisco Pizarro set sail from Panama to a conquest of Peru. He brought about eighty men and forty horses with him. In 1528, Pizarro went back to Spain managed to obtain in a group of people from Emperor Charles V. Francisco Pizarro was known for capturing the Inca Emperor, Emperor Atahualpa, in 1532. In 1533, Pizarro conquered Peru.
Tom Standage has described the beginnings of six beverages: beer, wine, spirits, coffee, tea, and Coca-Cola and has found many connections, and information helpful in finding out history of the drinks themselves but also their impacts on the growth of civilization as a whole. This book connects everything with society both past and present, it makes learning about history and the way drinks connect fun and interesting. Like learning without even realizing you are. A History of the World in Six Glasses is more than just talking about each beverage as a single but as a whole, it’s connections, uses, relations, and growth they started.
It is a long-with-standing stereotype that Italians love to gamble. This is true. My great grandfather, Pasquale Giovannone, played the riskiest hand of cards when he immigrated to the United States as an illegal stowaway at the age of thirteen. He forged a life for himself amidst the ever-changing social and political shifts of the early nineteenth century. The legacy he left would later lead to the birth of my father, John Giovannone, in Northern New Jersey in 1962.
Guy Fieri has claimed his spot in cooking entertainment history and can be proclaimed one of the best hosts on the Food Network. His loud personality brings excitement to shows that would be boring with any other Food Network host, even after ten years of participating in various productions. Even though he is recognized worldwide for his work on the Food Network he hasn’t let fame change him, “I’m just a dude.” (Mandel 26) phrases like this make his shows remain consistently congenial throughout all of the episodes. He is on many shows and is on the Food Network constantly with consistently high ratings for that television channel. Guy Fieri has a long history with cooking on the Food Network and has developed into the best, or at least the most memorable, cooking show host.
World History, itself is a very well complicated topic to discuss. Many other authors have tried to condense many years of history in one book. Subjected to fail, Tom Standage’s attempt was a success. Instead of Standage trying to sum up the history, he simply based the book upon a single topic, in this case beverages.
The advent of new technology such as the automobile, refrigerator, food processing and preservation provided a way for business entrepreneurs to start new businesses that allowed for large scale production, distribution and centralized retailing of both meat and plant foods. The result being CAFO’s.
During Gregory’s ethnographic research in the Dominican Republic, he encounters many individuals, some tourists, others expatriates, as well as citizens native to the island. One individual by the name of Minaya, discusses changes in the sugar cane industry. In 1988 he became a worker at a sugar mill that his uncle owned, but claimed that the industry became “Capitalized” (Gregory 2007: 15). He explains this capitalization as the industry being leased out to private corporations, which incurred poor working conditions and minimal wages upon the laborers. Minaya also expresses the fact he has no formal education, a big factor...
Scarano, Francisco, "Sugar and Slavery in Puerto Rico, 1815-1849: An Overview," from Scarano, Sugar and Slavery in Puerto Rico: The Plantation Economy of Ponce, 1800-1850 (Madison: U of Wisconsin Press, 1984), 3-34
Once people wanted a drink, nothing stopped them. Subsequently, prohibition sparked American ingenuity to step to the forefront. A black market emerged, as brewing beer making wine, and distilling whiskey, became a national past time. Enterprising home brewers could make enough Home brew, Dago Red, Bathtub Gin or Moonshine to quench their thirst and to sell as well. Therefore, stills begin popping up in basements, barns, backrooms, and the deep woods. Both Canada and Mexico were wet, and their border towns offered many opportunities for thirsty Americans to quench their thirst. Ships anchored outside the three-mile limit on both the Atlantic and Pacific coasts, loaded with alcohol becoming floating bars and nightclubs. Additional ships offered cases of alcohol spirits only to the professional rumrunners. Illegal liquor grew to such an extent that enforcement became virtually impossible.
Rum, Romanism, and Rebellion: The Selection of 1884, John S. Cooper March 3, 2000, Article.
The cocktail becoming the great American drink is no accident, as claimed by Kimball in her article. “Yo-ho-ho and a bottle of rum” had to lead somewhere, and colonists who were already naturally eager to drink as they had at home were bound to be the creative minds behind its invention. With wine difficult to obtain due to price and beer not subsisting in northern climates, the rigors and loneliness of life tended to foster a taste for spirits – something easily distilled and found in cookbooks on the shelf. Although rum had become thought of hostile, it was cheap and easily acquired. And no sooner do people get a taste for rum were they mixing it with other liquors and flavors. Thus the start of the earliest concepts of cocktails.
Though, the origin of the cacao bean is indefinite, the first instant that Europeans encountered cacao beans is alleged to have been in 1502 between Christopher Columbus and the ancient Mayan civilization. Initial impressions were less than satisfactory. Christopher Columbus having believed the beans were “shriveled almonds” (Rosenblum 6), . During Hernan Cortez’s voyage to the Aztec Empire of the Americas during 1517, he was introduced to the Emperor Montezuma’s favorite drink “chocolatl”. Though, he also was not very appreciative of the drink, Cortez was fascinated with the very idea that cacao beans were used as a form of currency among the Aztec. The Spanish would pay Aztec laborers in cacao beans, as they would load their treasure ships with deposits of silver and gold. For this reason, the Spanish nicknamed the cacao bean “black gold” (Lopez 19). Still, it was Spanish monks and missionaries who recognized the value of cacao beans as a medial t...
Tiberius Sempronius Gracchus was born in approximately 163 B.C.E to Tiberius Gracchus the Elder and Cornelia Africana. Gaius Gracchus, his younger brother, was born in 154 B.C.E. In the 2nd century B.C., the two brothers formed “The Gracchi”. The two, born plebeians, belonged to one of the most influential families in Rome, the Sempronia. Their father was the tribune of the plebs, the praetor, consul and censor. Fatherless from a young age, they were taught democratic views by tutors. As they grew older and gained influence, their goal became to restructure Rome in a way that benefited the underprivileged and unfortunate. At the time, their help was especially welcome as members of the Populare, a political group whose purpose was to serve the people, rather than the aristocracy (like the Optimates). The ideals of the Gracchi leaned towards what people today would call populism or socialism; in fact, they are almost reverently called “the founding fathers” (Fife 1) of the aforementioned political parties. The brothers were perhaps so interested in restoring the rights of the people because of the dichotomy of their plebeian births within a noble line.
Back then, Coca Cola was a nerve tonic. Yet, Coca Cola is the most popular soft drink of our time, how could this be? Well, you shall soon find out since the origins, until the current times. You will be taught how “Pemberton’s French Wine Coca” also known today as Coca Cola, became so popular and many fats you may have never heard of before! This phenomenon started in 1884..